Category: House & Home
House & Home market research reports by Euromonitor International
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Away-From-Home Tissue and Hygiene in Portugal
Away-from-home (AFH) tissue and hygiene registered healthy growth in current value terms in Portugal in 2024, having benefitted from the continued recovery of the tourism industry. Hotels and other types of accommodation have seen further increases in occupancy rates, following an exceptional 2023. ... Read More
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Tissue and Hygiene in Poland
Tissue and hygiene in Poland continued to register strong, if slower than in 2023, retail and away-from-home (AFH) volume and current value growth in 2024. The industry performance was shaped significantly by economic challenges, including still high inflation and adjustments in VAT (value-added tax ... Read More
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Tissue and Hygiene in Sweden
Tissue and hygiene saw flat growth in current value terms in 2024, although performances varied significantly across the different categories. Three main factors shaped the performance of tissue and hygiene in 2024. First was population growth and the ongoing ageing of the population coupled with an ... Read More
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Tissue and Hygiene in Portugal
The Portuguese market for tissue and hygiene products experienced positive growth in current value terms in 2024, albeit at a slower pace than in the previous two years. This was still largely driven by elevated prices, although the country saw a general decline in the rate of inflation, which avera ... Read More
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Away-From-Home Tissue and Hygiene in Slovakia
Value sales of away-from-home tissue saw moderate growth in 2024, largely driven by rising product prices and increasing corporate investments in higher-quality, sustainable options. Businesses across various sectors sought eco-friendly tissue solutions, with recyclability and reduced environmental ... Read More
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Retail Tissue in Pakistan
Retail tissue in Pakistan recorded double-digit retail volume and current value growth in 2024. Toilet paper posted the highest retail volume sales, while boxed facial tissues registered the highest retail value sales and fastest retail volume and value growth. Retail tissue, such as toilet paper, f ... Read More
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Wipes in Sweden
Sales of wipes declined in current value terms in 2024, with many consumers having to exercise caution in their spending due to cost-of-living pressures. Due to prevailing economic uncertainty, many households cut back their spending on wipes and switched to more affordable cleaning and hygiene alte ... Read More
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Retail Tissue in Poland
Retail tissue in Poland recorded further strong retail volume and current value growth in 2024, albeit slower than in 2023. Products within retail tissue were still considered essentials, which continued to drive usage and growth at the end of the review period. High demand was driven by the everyda ... Read More
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Retail Tissue in Portugal
Having experienced significant price increases in recent years, the Portuguese retail tissue market saw a slowdown in current value growth in 2024, primarily due to a shift towards lower-cost brands and private label products. In response, established brands are investing in premiumisation strategie ... Read More
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Tissue and Hygiene in Thailand
2024 saw notable shifts in Thailand’s tissue and hygiene industry, reflecting broader consumer preferences for sustainability, premiumisation and convenience. As the global emphasis on eco-friendly and recycled goods gathers momentum, Thai consumers are increasingly seeking products that align with ... Read More
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Retail Tissue in Hungary
Supported by continuous price increases and growing consumer interest in newly launched and innovative products, retail tissue registered moderate current value sales growth in 2024. The largest category, toilet paper, saw rapid value sales growth despite already high sales. The increasing popularit ... Read More
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Wipes in Hungary
Current value sales performance of wipes in Hungary was affected by rising prices in 2024, as local consumers sought products that were low-cost, convenient, and highly effective. These attributes applied to wipes, whether for cleaning or personal purposes. This, while growth was still robust, it wa ... Read More
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Appliances and Electronics Specialists in Portugal
Appliances and electronics specialists managed to achieve only marginal value growth in Portugal in 2024, which is attributed to several reasons. The rising popularity of retail e-commerce is one factor affecting in-store sales, as consumers are able to access a wide range of products and brands and ... Read More
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Home Products Specialists in Taiwan
Home products specialists achieved positive value sales in Taiwan in 2024. In recent years, Taiwanese consumers have shown an increasing interest in home décor and interior styling, with social media playing a crucial role in driving certain products to trend status. Platforms like Meta’s Threads an ... Read More
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Home Products Specialists in New Zealand
Financial pressures continued to be the primary barrier to spending in New Zealand’s home product specialists over 2024. For the first time since the pandemic, annual inflation in 2024 sat within the country’s target band at 2.2%. Although consumer price inflation slowed there was still ongoing stic ... Read More
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Retail Tissue in Thailand
Value sales of retail tissue rose in Thailand 2024, reflecting the growing importance that Thai consumers place on hygiene, convenience and product quality. Toilet paper accounted for the largest proportion of current value sales in 2024, also outpacing overall retail tissue in terms of growth. This ... Read More
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Wipes in Georgia
Volume sales of wipes in Georgia experienced solid growth in 2024, driven by rising hygiene standards. Wet wipes provide a quick and easy cleaning solution, saving time and effort for those with busy lifestyles. The introduction of new options, including eco-friendly and biodegradable wipes, also at ... Read More
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Retail Tissue in Georgia
Rising urbanisation and increasing hygiene standards have stimulated further volume growth of retail tissue in Georgia in 2024. Unit prices experienced a downward trend in the year, largely due to the intense competition, with numerous brands vying for market share. Consumers are increasingly focuse ... Read More
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Wipes in Guatemala
Wipes registered healthy volume growth in Guatemala in 2024, though there was a marginal fall in constant value sales. The volume growth was driven by increased availability and also aggressive promotions. These promotions have also seen new consumers trying wipes for the first time. Baby wipes cont ... Read More
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Away-From-Home Tissue and Hygiene in Hungary
Continuing price increases in Hungary led to robust current value growth for away-from-home (AFH) tissue and hygiene in 2024. AFH toilet paper was not only the largest category but also recorded significant current value growth as companies sought to use more sustainable, quality toilet paper, belie ... Read More
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Home Products Specialists in Portugal
Home products specialists achieved small positive value sales in Portugal in 2024, which are expected to remain stable around this rate of growth over the forecast period. Growth is, however, at a lower level than seen over the recent review period, due to consumers’ disposable incomes and spending ... Read More
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Appliances and Electronics Specialists in Taiwan
Appliances and electronics specialists saw falling value sales in Taiwan in 2024. Traditional retailers like Tsann Kuen and E-Life Mall are facing increasing competition, as consumers become more accustomed to online shopping. Platforms such as PChome and Momo are gaining popularity, enabling shoppe ... Read More
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Appliances and Electronics Specialists in New Zealand
Appliances electronics specialists in New Zealand were hit by the delay in making large purchases over 2024. Despite the annual inflation rate falling and consumer prices rising less than economist's forecasts, Statistics New Zealand indicated an ongoing stickiness in domestic prices over 2024. Appl ... Read More
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Tissue and Hygiene in Bangladesh
Tissue and hygiene in Bangladesh experienced a mixed performance in 2024, as economic challenges and political instability disrupted business operations. A nationwide shutdown lasting approximately two months significantly impacted commercial activity, limiting sales growth. Despite these challenges ... Read More
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Tissue and Hygiene in Hungary
In 2024, current value sales of tissue and hygiene products in Hungary registered moderate growth due to ongoing high inflation. However, growth was slower than seen during the previous two years of the review period as inflation stabilised somewhat. Although inflation was lower, local consumers con ... Read More
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