Category: Housewares
Housewares market research reports by Euromonitor International
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Home Improvement in Taiwan
Home improvement in Taiwan registered another impressive performance in current value growth terms in 2024. With the shift towards home-centric lifestyles and hybrid working arrangements having gained momentum since the pandemic, sales were bolstered by the increasing willingness of consumers to inv ... Read More
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Home Furnishings in Taiwan
Home furnishings in Taiwan showed an improved performance in current value growth terms in 2024. This was partly explained by an upturn in residential construction activity, with the number of households in the country rising at a significantly faster pace than in 2023. Sales were further buoyed by ... Read More
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Home and Garden in Taiwan
Home and garden in Taiwan performed positively in 2024, with total current value sales growing at a faster rate than in 2023 and the four main categories posting improved results in this respect. Overall demand was lifted by a stronger-than-expected economic rebound, which bolstered confidence and p ... Read More
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Homewares in Taiwan
Homewares in Taiwan performed positively in 2024, with total current value sales increasing at a faster pace than in 2023. This improvement was partly attributable to a significant rise in the number of households in the country driven by both long-term demographic shifts and an upturn in residentia ... Read More
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Home and Garden in Ukraine
Despite the war with Russia running into the third year, home and garden in Ukraine registered an increase in current value sales in 2024, shaped by reconstruction, a growing DIY culture, and a rising focus on urban gardening and sustainability. However, inflation was still high, though it eased. As ... Read More
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Home and Garden in Poland
Performance was muted for home garden in Poland in 2024, with both current and constant value sales falling. Though inflation eased, it was still an issue, and the war in neighbouring Ukraine also continued to have a destabilising impact. That being said, certain segments proved resilient and innov ... Read More
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Homewares in the Netherlands
Value decline in the homewares market in the Netherlands in 2024 was largely driven by ongoing economic uncertainty and persistent inflationary pressures, which affected consumer spending and confidence. Consumers became more cautious with their spending, prioritising essential items over discretion ... Read More
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Homewares in Singapore
Homewares was the winning category in home and garden in Singapore in 2024, seeing the strongest overall value growth when compared to garden, home furnishings, and home improvement. That said, sales were still at a slightly lower rate of growth when compared to the recent review period. The resilie ... Read More
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Homewares in Poland
Homeware in Poland was the best performing product in home and garden in Poland in 2024, with current value sales increasing. This was due to several factors. The expansion of e-commerce has played a significant role, as consumers increasingly prefer the convenience and variety of online shopping fo ... Read More
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Homewares in China
Sales of homewares in China witnessed strong growth in current value terms in 2024, driven by evolving consumer behaviour and macroeconomic factors. While the broader economy saw moderate growth, the housing market's continued struggles led many homeowners to prioritise remodelling over new property ... Read More
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Homewares in Brazil
Homewares enjoyed healthy value growth in Brazil in 2024, thanks to cultural shifts towards home-centric lifestyles. For example, as seen with the resurgence in home cooking, evolving consumer preferences, and a heightened emphasis on health and sustainability. For example, the increased focus on ho ... Read More
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Homewares in Hong Kong, China
Homewares in Hong Kong witnessed declining value sales over 2024, in line with the overall downturn in retail sales throughout the year. Changing consumption patterns among both tourists and local residents weighed on the retail sector. Mainland Chinese tourists, traditionally a major driver of reta ... Read More
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Home Improvement in the United Kingdom
Value sales of home improvement in the UK decreased in 2024, reflecting a wider slowdown in discretionary consumer spending. The ongoing cost-of-living crisis continued to weigh heavily on household budgets, with consumers forced to prioritise essential expenses such as food, rent, and energy bills ... Read More
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Home Improvement in Turkey
Current value sales of home improvement increased in Turkey during 2024, primarily due to the rising cost of hiring handymen and tradespeople. A broader cultural shift toward self-sufficiency, especially among middle-income urban households, also drove demand. However, while the DIY trend increased ... Read More
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Home Improvement in the Philippines
Current value sales of home improvement increased in 2024, driven by a surge in renovation activities among homeowners, supported by residential construction and the expansion of retailer networks. Media features such as the Philippine Daily Inquirer’s “Elevate Your Home This 2024” series inspired a ... Read More
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Home Improvement in Ukraine
Though current value sales increased in home improvement in Ukraine in 2024, constant value sales fell, as continuing inflation hit profit margins. Sales were mainly driven by repairs and rebuilding of residential buildings damaged by the war, with the government and also international organisations ... Read More
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Home Improvement in South Africa
The market for home improvement in South Africa registered only modest growth in current value terms in 2024. Given the challenging economic environment, cosmetic upgrades such as wall repainting, the installation of feature tiles, and sanitaryware replacements emerged as popular options, offering h ... Read More
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Home Improvement in China
Sales of home improvement products declined in China in current value terms in 2024, primarily due to the persistent weakness in the property market. With reduced demand for new housing and a cautious consumer mindset, investment in home renovations and upgrades significantly declined. A climate of ... Read More
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Home Furnishings in Hong Kong, China
Home furnishings in Hong Kong witnessed value sales decline in 2024 amid economic challenges, evolving consumer preferences, structural shifts in the retail landscape, and market saturation. The prolonged downturn in overall retail activity was impacted by cautionary spending, amid rising living cos ... Read More
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Homewares in Argentina
In 2024, homewares in Argentina experienced strong growth, supported by a combination of evolving consumer lifestyles, favourable import conditions, and expanding digital access. Value sales increased notably, with dining standing out as the best performing category, driven by a renewed appreciation ... Read More
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Home Improvement in Singapore
Home improvement achieved small positive value sales in Singapore in 2024, albeit at lower rates of growth than seen in the recent review period, in a cross-category trend. However, there remain numerous positive drivers which are helping to support ongoing baseline demand. The rise of DIY culture, ... Read More
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Home Improvement in India
Home improvement in India experienced fast retail current value sales growth in 2024. Increasing disposable incomes and rising aspirations among the middle-class consumer base have led to higher spending on home renovation and improvement projects. Consumers are investing more in enhancing the aesth ... Read More
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Home Improvement in Argentina
In 2024, home improvement in Argentina recorded robust growth, driven by a thriving DIY culture, heightened economic pressures, and the increasing digitisation of retail. As consumers sought cost-effective ways to enhance their living environments, demand surged for tools, affordable materials, and ... Read More
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Home Improvement in Japan
Sales of home improvement products declined in current value terms in 2024. This was primarily due to the impact of high interest rates, reduced housing market activity, and inflationary pressures. Elevated mortgage rates discouraged consumers from purchasing new homes as well as impacting the deman ... Read More
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Home Furnishings in Malaysia
The home furnishings market in Malaysia saw modest growth in current value terms in 2024, driven by a combination of evolving lifestyles, rapid urban development, and targeted strategies by major retailers. The continued adoption of remote and hybrid work models increased demand for functional and c ... Read More
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