Category: House & Home
House & Home market research reports by Euromonitor International
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Retail Tissue in Australia
In 2024, consumer demand for affordability, private label development, and supermarket pricing strategies drove up volume and value sales of retail tissue in Australia. Rising cost-of-living concerns encouraged some consumers to choose more affordable private label options, with a notable presence f ... Read More
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Wipes in Australia
Value sales of wipes in Australia continued to rise in 2024, albeit more slowly than the previous four years as post-pandemic routines continued to normalise. Nevertheless, wipes has become a highly attractive category for new players to introduce more innovative options. One important aspect to con ... Read More
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Wipes in China
Although the rate of increase was slower than seen the previous year, due to sluggish economic recovery post-pandemic, in 2024 wipes maintained retail current value growth in China. An increasing number of Chinese consumers understand the benefits of such products, and are also becoming more educate ... Read More
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Away-From-Home Tissue and Hygiene in Australia
Already fully recovering in demand terms the previous year, sales of away-from-home tissue in Australia continued to rise in 2024, driven by the recovery of international travel and major events. Demand for away-from-home tissue surged in hotels, restaurants, airports, and public facilities during t ... Read More
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Writing Instruments in Brazil
Writing instruments has found itself at a crossroads in Brazil in 2024, grappling with a combination of economic challenges, technological disruption, and shifting consumer habits. Writing instruments experienced a significant surge in sales in 2022, as schools and offices reopened after prolonged p ... Read More
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Tissue and Hygiene in Oman
Tissue and hygiene in Oman continued to show promising development in 2024, underpinned by rising disposable incomes, increasing urbanisation, and heightened public awareness regarding hygiene and cleanliness. These favourable fundamentals are driving growth across multiple product categories, even ... Read More
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Appliances and Electronics Specialists in the Czech Republic
Appliances and electronics specialists in the Czech Republic witnessed a marginal drop in retail current value sales in 2024. However, this followed strong rebounds from the COVID-19 slump, and retail current value sales, supported by inflationary pressure, remained higher than at the beginning of t ... Read More
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Home Products Specialists in the Czech Republic
Overall, home products specialists in the Czech Republic registered a marginal increase in outlet number and good, if slower, retail current value growth in 2024. The largest category, home improvement and gardening stores, experienced growing demand as the economic situation and material costs stab ... Read More
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Retail Tissue in Nigeria
Value sales of retail tissue saw a double-digit increase in 2024, with retail volume also experiencing positive growth. This was largely driven by leading company Bel Impex reducing prices amidst inflationary pressures, driving increased volume sales throughout the year. Some of Bel Impex toilet pap ... Read More
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Away-From-Home Tissue and Hygiene in Nigeria
Sale of away-from-home tissue saw an increase in both volume and value terms in 2024, driven by growing demand in hospitals, hotels, restaurants, schools, and offices. As the HORECA sector continues to expand, so too does the need for away-from-home tissue products, particularly toilet paper and nap ... Read More
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Wipes in Turkey
Overall value sales of wipes experienced healthy growth in Turkey in 2024, however, volume sales across the different categories within wipes varied. Of the different styles of wipes covered in volume terms, starter kits/sweepers/sticks (dry electro-static), general purpose wipes, personal wipes, an ... Read More
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Retail Tissue in Kazakhstan
Following two years of double-digit growth, retail tissue in Kazakhstan saw total current value sales decline moderately in 2024. This was primarily due to the intensification of price-based promotional activity as the recent spike in inflation fuelled by the global recovery from the pandemic and Ru ... Read More
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Away-From-Home Tissue and Hygiene in Kazakhstan
Growth in total away-from-home (AFH) tissue and hygiene current value sales in Kazakhstan in 2024 was down on 2023. This was mainly due to more intense price competition amidst a significant and sustained drop in inflation. However, the same factors ensured all categories showed better results in vo ... Read More
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Tissue and Hygiene in Cameroon
Tissue and hygiene in Cameroon registered moderate value growth in 2024, with inflation and higher transportation costs still a factor following the elimination of fuel subsidies in 2023. Players in tissue and hygiene players focused on delivering affordable products through price adjustments to mai ... Read More
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Retail Tissue in Turkey
Retail tissue experienced healthy value growth in Turkey in 2024, in line with the cross-category trend of high inflation leading to high prices, thus supporting value sales. While overall volume showed positive growth, this was only in low single-digit figures, which reflects consumers’ price sensi ... Read More
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Tissue and Hygiene in Kazakhstan
After two consecutive years of double-digit growth, tissue and hygiene in Kazakhstan saw retail current value sales decline slightly in 2024. The contraction was primarily explained by increased price competition as the recent surge in inflation driven by the global recovery from the pandemic and Ru ... Read More
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Tissue and Hygiene in Turkey
Value sales of tissue and hygiene maintained robust value growth in Turkey in 2024, albeit at a lower rate compared to the significant highs of the past two years. Indeed, value sales achieved triple-digit growth in the 2022-2023 period, while 2024 has seen this fall back into strong double-digits. ... Read More
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Wipes in Nigeria
Value sales of wipes in Nigeria recorded a double-digit increase in 2024, driven by rising inflation and foreign exchange instability, which led to price hikes. While this contributed to value sales growth, volume sales declined as consumers sought more affordable alternatives due to reduced purchas ... Read More
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Away-From-Home Tissue and Hygiene in Cameroon
Marginal value growth in away-from-home tissue and hygiene was driven primarily by growing demand for away-from-home paper napkins in Cameroon’s burgeoning foodservice sector. Despite the positive trend, restaurants regularly purchase paper napkins and jumbo paper towels in the retail sector. The li ... Read More
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Wipes in Cameroon
Wipes are in strong demand by Cameroonians, with baby wipes increasingly used in place of toilet paper. Rising awareness of the dangers of using toilet paper on baby skin is expanding the consumer base for wipes. Cosmetic wipes are gaining appeal driven by the proliferation of makeup culture in Came ... Read More
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Away-From-Home Tissue and Hygiene in Turkey
Away from home (AFH) tissue and hygiene experienced significant value growth in Turkey in 2024, with away from home tissue showing slightly stronger value growth than away from home hygiene. Both categories saw positive volume growth, at healthy single-digit figures. Away from home tissue is also th ... Read More
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Retail Tissue in Cameroon
Retail tissue witnessed strong volume and value growth in 2024, largely due to the robust performance of toilet tissue, paper napkins, and pocket handkerchiefs in Cameroon. Demand for toilet rolls rose in line with improved access to liquid sanitation, rising by 1.2% to 8.6 million inhabitants in 20 ... Read More
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Wipes in Kazakhstan
Wipes in Kazakhstan performed strongly in 2024, with growth in total current value sales picking up from 2023 and most categories expanding in volume terms. Because these items are less likely to be considered household essentials, this area of the local tissue and hygiene market was among the chief ... Read More
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Tissue and Hygiene in Nigeria
In 2024, tissue and hygiene in Nigeria experienced positive growth in value terms. However, volume sales declined due to the impact of rising interest rates, the devaluation of the local currency, foreign exchange challenges, and high inflation, which led to a significant hike in product prices. Pri ... Read More
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Premiumisation Opportunities in Home Care Through Wellness and Self-Care
Reading this report, you will become better informed about what home care wellness products are in the market so far, the growing knowledge base in brain chemistry and hormones and practical applications, along with learnings from industries further ahead in the wellness trend.Lastly, we help map wh ... Read More
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