Category: House & Home
House & Home market research reports by Euromonitor International
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Retail Tissue in South Korea
Retail tissue experienced robust current value growth in South Korea in 2024, outpacing inflation. All categories recorded increases in sales, although paper towels saw the strongest rise. Nevertheless, it was the already mature toilet paper category which remined the largest in 2024, and also conti ... Read More
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Retail Tissue in Tunisia
Retail tissue recorded further growth in 2024, driven by social changes and consumer habits, especially in urban areas. Growing consumer confidence due to higher disposable incomes, population growth and urbanisation also stimulated sales, as did the rising popularity of competitively-priced private ... Read More
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Away-From-Home Tissue and Hygiene in South Korea
Away-from-home (AFH) tissue maintained growth in both volume and current value terms in South Korea in 2024, although value growth was much higher. This was mainly driven by price increases in the tissue industry generally, due to rising pulp costs globally. In addition, the strong increase in the n ... Read More
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Retail Tissue in Slovenia
While slower than in 2022 and 2023, inflation continued to impact prices of retail tissue in Slovenia in 2024. This underpinned the increased focus on less expensive brands and private label, reducing loyalty as most price-sensitive consumers pursued value for money. Thus, more consumers chased pric ... Read More
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Away-From-Home Tissue and Hygiene in Croatia
Away-from-home tissue reported moderate value sales growth in 2024. Horeca was the primary growth driver fuelled by the resurgence of tourism and hospitality. Business/industry also contributed to growth reflecting the normalisation of economic activities. Paper towels and toilet paper stand out as ... Read More
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Wipes in Slovenia
Wipes in Slovenia continued to perform well in 2024. Some categories of home care wipes and floor cleaning systems registered moderate increases in retail volume sales, while all categories of personal wipes posted positive, if slight, rises. Enhanced consumer demand was underpinned by the higher aw ... Read More
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Away-From-Home Tissue and Hygiene in Slovenia
Away-from-home tissue and hygiene in Slovenia continued to perform well in 2024. The recovery of horeca and continued expansion of business activities in the post-COVID-19 period positively impacted the AFH performance. Away-from-home tissue posted moderate volume growth, but a strong current value ... Read More
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Wipes in Croatia
Wipes in Croatia experienced a moderate increase in value sales during 2024. This growth is attributable to several factors, including heightened consumer awareness of hygiene practices, particularly following recent health concerns. The versatility of wipes, used for various purposes from personal ... Read More
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Tissue and Hygiene in Slovenia
Tissue and hygiene in Slovenia continued to witness strong retail current value growth in 2024. Growth was driven by stable consumer demand, coupled with moderately rising product prices amidst lingering, but slowing inflation. In the post-Coronavirus (COVID-19) period, personal hygiene awareness am ... Read More
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Tissue and Hygiene in Croatia
Tissue and hygiene in Croatia witnessed a notable slowdown in value sales growth during 2024. Whilst many categories experienced rising prices and increasing consumption, retail tissue suffered a notable decline in value sales. Retail tissue is the largest category in tissue and hygiene, but it is h ... Read More
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Retail Tissue in Croatia
In retail tissue, value sales declined in 2024, despite an increase in volume sales. Retail prices decreased significantly in toilet paper due largely to government-imposed price caps, which directly impacted value sales. While consumers purchased a greater quantity of tissue products, particularly ... Read More
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Away-From-Home Tissue and Hygiene in Japan
In 2024, away-from-home (AFH) tissue experienced solid current value growth, driven by the recovery of inbound tourism. According to Euromonitor’s Travel data, the number of international arrivals to Japan plummeted in 2020 and 2021 due to the COVID-19 pandemic and various travel restrictions. Howev ... Read More
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The World Market for Small Appliances
Pandemic-era purchases are nearing end of life, driving growth through replacement cycles in 2024 and beyond. Categories such as air fryers, coffee machines, vacuum cleaners, air purifiers and multi-cookers will benefit. The industry is embracing AI, with smart appliances now labelled as AI, focusin ... Read More
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Top Five Trends in Small Appliances
Five out of the top six growing appliance markets are from the Global South, with growth rates of 4.8-11.2%. As affluence rises, ACs are increasingly popular. Companies are shifting to direct customer relationships, facilitating servitisation. Subscription models, like LG’s, are thriving, with signi ... Read More
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Tissue and Hygiene in Japan
Retail and away-from-home (AFH) tissue and hygiene in Japan both maintained solid growth in current value terms in 2024. Value growth was driven to a large extent by inflationary price increases, and an emphasis on high value-added products, which led to rises in unit prices within the market. A not ... Read More
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Retail Tissue in Japan
Retail tissue in Japan continued its downward trend in retail volume terms in 2024, influenced by factors such as population decline, reduced time spent at home, and lower pollen levels compared with 2023. Nevertheless, sales increased in retail current value terms. Over the last three decades, Japa ... Read More
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Wipes in Japan
In 2024, wipes showed a mixed performance in Japan, with the overall category seeing only low current value growth, while specific categories either thrived or declined. Cosmetic wipes remained the largest category within personal wipes in 2024. Within this, facial cleansing wipes experienced notabl ... Read More
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Away-From-Home Tissue and Hygiene in India
In 2024, away-from-home (AFH) tissue in India grew significantly in both volume and current value terms, driven by increasing demand in areas such as hospitality, healthcare, and foodservice. Key trends fuelling this growth included heightened hygiene awareness post-pandemic, a rising middle-class, ... Read More
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Wipes in India
Wipes experienced continued dynamic retail current value growth in India in 2024, driven by rising disposable incomes, urbanisation, and increasing awareness of hygiene. Wipes offer a convenient and mess-free way to maintain hygiene on-the-go, appealing to busy individuals and parents. Growing hygie ... Read More
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Retail Tissue in India
Retail tissue in India witnessed robust volume and current value growth in 2024, primarily driven by heightened hygiene awareness following the COVID-19 pandemic, with all categories seeing solid increases. However, facial tissues led growth in 2024, and also accounted for the highest sales within r ... Read More
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Tissue and Hygiene in India
Tissue and hygiene in India experienced significant current value growth in 2024, with increases for both retail and AFH tissue and hygiene, driven by evolving consumer preferences, heightened hygiene awareness post-COVID-19, and the rise of e-commerce platforms. Euromonitor International's Tissue a ... Read More
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Retail Tissue in China
In 2024, retail tissue maintained volume and current value growth in China, with similar slow increases by both measures. Despite a notable decline in consumer confidence in the Chinese economy, retail tissue products are essential in every Chinese household, which helped maintain growth. In additio ... Read More
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Away-From-Home Tissue and Hygiene in China
Away-from-home (AFH) tissue saw steady growth in both volume and current value terms in China in 2024, driven by the recovery of the hospitality and foodservice industries. As restaurants, hotels, and public facilities experienced a rebound in traffic, demand for AFH tissue products, especially AFH ... Read More
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Tissue and Hygiene in China
Tissue and hygiene saw growth in China in current value terms in 2024, with increases for both retail and AFH tissue and hygiene. Retail tissue and hygiene saw only a low increase, driven by a mix of economic headwinds, shifting consumer preferences, and category-specific dynamics. The trajectory of ... Read More
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Tissue and Hygiene in Australia
Value sales of tissue and hygiene in Australia continued to rise in 2024, albeit more slowly compared to the previous year, mainly due to economic challenges and changes in consumer preferences. As cost-of-living inflation persisted during the year, it influenced consumers’ decision-making as they t ... Read More
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