Category: House & Home
House & Home market research reports by Euromonitor International
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Wipes in Thailand
Wipes in Thailand recorded robust growth in both volume and value terms in 2024, following a similarly strong performance in 2023. Value sales of wipes rose at the same pace as volume sales in 2024, reflecting the products’ sustained popularity. Baby wipes remained the largest segment within wipes, ... Read More
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Away-From-Home Tissue and Hygiene in Georgia
Volume growth of away-from-home tissue and hygiene products was robust again in Georgia in 2024, fuelled by increasing hygiene standards and healthy competition amongst cafés and restaurants. At the same time, inflation contributed to an increase in value sales in the year. The on-trade sector is gr ... Read More
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Away-From-Home Tissue and Hygiene in Guatemala
Away-from-home tissue registered healthy current value growth in Guatemala in 2024. Several factors contributed to this growth. The easing of inflation, as well an increasing number of tourists, including foreign tourists, were instrumental. Toilet paper continued to account for most value sales and ... Read More
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Home Products Specialists in Vietnam
Home products specialists in Vietnam record a positive growth rate in both current value sales and the number of outlets in 2024, despite a challenging economic environment. Consumers are increasingly inclined to save money and restrict spending on items they perceive as non-essential. An emerging h ... Read More
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Appliances and Electronics Specialists in Vietnam
In 2024, appliances and electronics specialists in Vietnam began to experience a modest recovery, following a challenging period marked by shifting economic conditions. The economy’s gradual upturn provided a platform for slight growth in both retail value sales and number of outlets. Although this ... Read More
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Away-From-Home Tissue and Hygiene in Thailand
Value sales of away-from-home (AFH) tissue rose strongly in Thailand 2024. AFH toilet paper was the largest subcategory within overall AFH tissue and hygiene, while AFH adult incontinence recorded the fastest pace of expansion. Alongside environmental concerns, there is also a rising focus on premiu ... Read More
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Retail Tissue in Guatemala
Retail tissue registered current value and volume growth in Guatemala in 2024. However, there was no growth in constant value sales, as high costs continued to cut into profitability. Toilet paper continued to account for most volume sales, as it is deemed an essential product. However, in order to ... Read More
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Tissue and Hygiene in Georgia
Volume sales of tissue and hygiene in Georgia in 2024 were primarily driven by the growth of hygiene standards and the active development of modern retail across the country. As consumers are more aware of the importance of hygiene, the demand for tissue and hygiene products has risen, fostering an ... Read More
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Tissue and Hygiene in Guatemala
Tissue and hygiene in Guatemala in 2024 registered moderate current value growth, though constant value growth fell marginally. Though inflation has eased, consumers were still highly price conscious and players continued to offer frequent discounts and promotions to support volume sales and this cu ... Read More
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Appliances and Electronics Specialists in Chile
After a slow 2023, when inflation and an overstock of products meant that appliances and electronics specialists in Chile struggled with slow demand, 2024 witnessed higher sales growth for the channel due to a more stable economy. With greater confidence, local consumers looked to purchase new produ ... Read More
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Home Products Specialists in Chile
After the drive created by consumers adapting to quarantine needs during the pandemic, the reopening of society and high inflation meant that many consumers turned away from home products specialists in Chile towards the end of the review period. These factors, combined with the rise of e-commerce p ... Read More
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Retail Tissue in Norway
Value sales of retail tissue increased in 2024, as cost-of-living pressures led households to seek value-driven purchasing options. Consumers were increasingly price-sensitive, displaying a greater willingness to switch between brands and retailers to secure the best deals. The appeal of private lab ... Read More
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Tissue and Hygiene in Ireland
In 2024, tissue and hygiene in Ireland encountered a combination of challenges, but players also seized new opportunities. Higher production costs pushed up prices, which somewhat constrained demand. In the face of high cost of living pressures, consumers in Ireland increasingly prioritised value, l ... Read More
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Wipes in New Zealand
Value sales of wipes in New Zealand experienced positive growth in 2024, although at a slower rate compared to the previous two years. This moderation in growth can be attributed to easing inflationary pressures that had driven unit price increases during 2022 and 2023. Alongside the softening of un ... Read More
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Away-From-Home Tissue and Hygiene in New Zealand
In 2024, value sales of away-from-home (AFH) tissue in New Zealand experienced positive growth, with a modest increase in volume. The overall demand for AFH tissue products, however, was impacted by the financial pressures faced by households due to higher living costs. As discretionary spending tig ... Read More
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Away-From-Home Tissue and Hygiene in Ireland
Sales of away-from-home (AFH) tissue in Ireland witnessed moderate value growth in 2024, thanks to more people dining out and working from the office as lifestyles got back to normal post-pandemic. The restaurant and tourism sectors have bounced back, which has underpinned demand for napkins, hand t ... Read More
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Retail Tissue in Ireland
Retail tissue in Ireland reported steady growth in value sales over 2024, whilst volume sales were constrained by rising prices and changing buying habits. With the cost of raw materials like pulp and energy increasing, manufacturers hiked retail prices, making products less affordable and pushing s ... Read More
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Appliances and Electronics Specialists in Turkey
In 2024, appliances and electronics in Turkey saw lower volume growth compared to that seen for much of the review period, with the slowdown following a period of robust positive growth. In 2023, Turkish consumers pre-emptively purchased appliances and electronics in anticipation of significant unit ... Read More
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Tissue and Hygiene in New Zealand
In 2024, tissue and hygiene in New Zealand recorded positive retail value growth, with retail volume rising across retail tissue, nappies/diapers/pants, and menstrual care. Value sales were lower than those seen in 2023, as inflationary pressures that had impacted New Zealand throughout the previous ... Read More
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Wipes in Ireland
Wipes in Ireland registered decline in value terms over 2024, with sales driven mainly by higher prices, despite the falling inflation rate. Competition from private label affected premium wipes, while eco-friendly options like biodegradable and plastic-free wipes gained popularity. New regulations ... Read More
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Retail Tissue in New Zealand
Value sales of retail tissue in New Zealand saw an increase in 2024, accompanied by an uplift in retail volume sales. During the start of COVID-19, panic-buying and increased at-home consumption drove a surge in demand for retail tissue. However, 2023 marked the first full year without COVID-19 rest ... Read More
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Away-From-Home Tissue and Hygiene in Norway
Value sales of away-from-home tissue and hygiene increased in 2024, with growth primarily driven by rising unit prices. Unlike retail tissue, price increases in the away-from-home segment tend to be slower to implement, as manufacturers are often bound by long-term supply contracts with businesses a ... Read More
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Home Products Specialists in Turkey
In 2024, home products specialists in Turkey remained impacted by still-high inflation levels and interest rates This helped to support value sales but also posed as a constraint to consumer spending power and investment momentum from players. Despite these factors, the channel remains fairly resili ... Read More
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Tissue and Hygiene in Norway
Value sales of tissue and hygiene in Norway registered minimal growth in 2024, while volume sales fell. Three key factors shaped the market throughout the year: population growth alongside an ageing demographic, innovation focused on improving efficacy, sustainability, and premiumisation, and the im ... Read More
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Wipes in Norway
Value sales of wipes increased in 2024, supported by an ongoing household preference for convenient, quick, and easy-to-use solutions. Both home care and personal wipes continue to be valued for their ability to reduce effort and minimise the time associated with cleaning and hygiene routines. The g ... Read More
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