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Away-From-Home Tissue and Hygiene in the Netherlands

Publisher Euromonitor International
Published Apr 23, 2026
Length 34 Pages
SKU # EP21149092

Description

In 2025, away-from-home tissue and hygiene in the Netherlands delivered continued value growth with total sales reaching EUR350 million, an increase of 4%. This growth occurred despite tight budgets, persistent staff shortages, and rising labour costs that continue to pressure the sector. Businesses are responding by prioritising efficiency over lower prices. They are adopting high-capacity dispensing systems and technologies that reduce service time and product usage per visitor. This shift is...

Euromonitor International's Away-from-Home Tissue and Hygiene in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Away-From-Home Tissue and Hygiene in the Netherlands
Euromonitor International
April 2026
List Of Contents And Tables
AWAY-FROM-HOME TISSUE AND HYGIENE IN THE NETHERLANDS
Key Data Insights
2025 Developments
Resilient Expansion Amid Economic Pressures
Key Industry Trends
CHART 1 Key Industry Trends for Away-From-Home Tissue and Hygiene
Industry Performance
Smart Hygiene Systems Transform Care Staff Efficiency
CHART 2 WeSense Sensors Provide an Affordable Way of Tracking Patient Needs
Hygiene and Convenience Drive Demand for Controlled Dispensing
CHART 3 Tork PeakServe Exemplifies Shift to Smart Dispensing
CHART 4 Value Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Facility Managers Poised to Adopt High-Efficiency Systems
Away-From-Home Hygiene Set To Expand Amid Ageing Population and Evolving Procurement
CHART 6 Analyst Insight for Away-From-Home Tissue and Hygiene
CHART 7 Forecast Value Sales 2020-2030
CHART 8 Forecast Value Sales by Category 2025-2030
Channels
Horeca Expansion and Hospital Demand Drive Product Uptake
CHART 9 Retail Channels 2020-2025
Economic Context
CHART 10 Economic Context for Away-From-Home Tissue and Hygiene
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Away-From-Home Tissue and Hygiene
CHART 14 Population 2020-2030
CHART 15 Consumer Expenditure 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Key Industry Trends for Tissue and Hygiene
CHART 18 Care is Positioned as Affordable Luxury
CHART 19 Seni's Active Offers Pants Suitable for an Active Lifestyle
CHART 20 Value Sales 2020-2030
CHART 21 Value Sales by Category 2025
CHART 22 Analyst Insight for Tissue and Hygiene
CHART 23 Forecast Value Sales 2020-2030
CHART 24 Forecast Value Sales by Category 2025-2030
CHART 25 Company Shares 2025
CHART 26 Brand Shares 2025
CHART 27 Retail Channels 2020-2025
CHART 28 Economic Context for Tissue and Hygiene
CHART 29 Real Gdp Growth 2020-2030
CHART 30 Inflation 2020-2030
CHART 31 Consumer Context for Tissue and Hygiene
CHART 32 Population 2020-2030
CHART 33 Consumer Expenditure 2020-2030
CHART 34 Population by Generation 2025
TISSUE AND HYGIENE IN THE NETHERLANDS
Executive Summary
Albert Heijn Shifts Value Focus with Affordable Luxury Private Label
Key Data Insights
Key Industry Trends
Industry Performance
Edet’S Coreless Launch Raises Sustainability Standards and Brand Value
Seni Active Normalises Incontinence with Discreet, Lifestyle-Led Solutions
What's Next?
Retailers and Brands Shift to Premium and Sustainable Formats to Drive Value
Adult Incontinence Brands Set to Accelerate Innovation as Population Ages and Stigma Falls
Sustainability Requirements to Reshape Portfolios and Supply Chains
Competitive Landscape
Albert Heijn and Branded Leaders Shape Value with Premiumisation
Channels
Albert Heijn and Jumbo Retain Shopper Loyalty through Weekly Convenience
Economic Context
Consumer Context
Country Reports Disclaimer

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