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Digital Consumer Profiles: How Latin Americans Will Shop and Spend Digitally

Digital Consumer Profiles: How Latin Americans Will Shop and Spend Digitally

Leveraging Euromonitor International’s proprietary Digital Consumer Profiles segmentation analysis, this briefing explores the Latin American digital consumer’s defining characteristics, motivations and preferences and how that impacts how these consumers shop and spend digitally. This briefing concludes by outlining five promising digital commerce opportunities in Latin America.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|> Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report• Identify factors driving change now and in the future • Understand motivation • Forward-looking outlook • Briefings and presentation should provoke lively discussion at senior level • Take a step back from micro trends • Get up to date estimates and comment Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Digital Consumer Profiles: How Latin Americans Will Shop and Spend Digitally
Euromonitor International
August 2017
Introduction
Examining Latin America’s Digital Landscape
Identifying Latin American’s Digital Consumer
Understanding How These Digital Consumers Shop
Pinpointing Where to Place Digital Commerce Bets
Five Key Takeaways About This Digital Consumer
Appendix

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