Cuckoo Electronics Co Ltd in Consumer Appliances (South Korea)
Business diversification is a key strategy for Cuckoo Electronics. The company is hugely reliant on its sales of rice cookers, which have limited future growth potential. As an essential small cooking appliance among local consumers, the category is sustained mostly by replacement demand. Therefore, Cuckoo is investing in renting out water purifiers and air purifiers as well as expanding its product portfolio to include hobs and other types of small cooking appliances. The rental service busines...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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