Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Menstrual Care in Cameroon
Menstrual care in Cameroon witnessed strong growth in retail volume and current value terms over 2024, amid product diversification from the leading players Sitracel SA, Homebro Cameroon Ltd and Promed Cameroun. Innovations have attracted consumers with sales fuelled by the growing popularity of mul ... Read More
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Menstrual Care in Turkey
Menstrual care saw robust value sales in Turkey in 2024, albeit volume sales were low. Towels saw the strongest value growth across categories, although again with low volume sales. Towels is the largest category in terms of value size, with slim/thin/ultra-thin towels being notable in this context, ... Read More
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Retail Adult Incontinence in Turkey
Retail adult incontinence saw robust value sales in Turkey in 2024, with volume sales growth significantly smaller in low single-digit figures, although remaining positive. This is attributed to the high inflation affecting prices, as seen across categories in tissue and hygiene overall. Light adult ... Read More
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Rx/Reimbursement Adult Incontinence in Turkey
Sales of Rx/reimbursement adult incontinence saw strong value growth in Turkey in 2024, with volume growth notably lower. This aligns with the cross-category trend of value being more strongly supported by high prices. Whilst retail adult incontinence saw stronger value growth in 2024, compared to R ... Read More
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Nappies/Diapers/Pants in Turkey
Value sales of nappies/diapers/pants saw significant growth in 2024 in Turkey, while volume sales were also strong, albeit at a less robust rate. Disposable pants saw the most dynamic value growth, although this is attributed to this category growing from a lower base and seeing higher prices than b ... Read More
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Retail Adult Incontinence in Kazakhstan
Retail adult incontinence in Kazakhstan performed positively in 2024, with volume and current value growth rates surpassing those recorded in 2023. This improvement was partly explained by an uptick in purchasing power as cost-of-living pressures eased in line with falling inflation. However, buoyan ... Read More
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Wipes in Kazakhstan
Wipes in Kazakhstan performed strongly in 2024, with growth in total current value sales picking up from 2023 and most categories expanding in volume terms. Because these items are less likely to be considered household essentials, this area of the local tissue and hygiene market was among the chief ... Read More
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Nappies/Diapers/Pants in Kazakhstan
After posting double-digit growth rates in the previous three years, nappies/diapers/pants in Kazakhstan recorded a marginal decline in current value sales in 2024. While the downturn was partly explained by increased price competition as inflationary pressures subsided, it mainly reflected falling ... Read More
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Nappies/Diapers/Pants in Morocco
Retail sales of nappies/diapers/pants in Moroccco increased by 2% in current value terms in 2024, with volume growth remaining stagnant over the previous year. This trend reflects Morocco’s declining fertility rate, driven by women delaying marriage and starting a family and increased use of contrac ... Read More
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Health and Beauty Specialists in Japan
Since 2023, the trend of returning to physical stores has continued in Japan, and despite rising prices, health and beauty specialists focusing on groceries, daily necessities, and beauty and personal care products have thrived. However, the traditional segmentation of sales channels, whereby depart ... Read More
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Nappies/Diapers/Pants in Serbia
Nappies/diapers/pants registered modest current value growth in Serbia in 2024, though volume sales fell, as a declining birth rate dampened volume sales. A degree of premiumisation boosted value sales, including increasing demand for greener offerings. Euromonitor International's Nappies/Diapers/Pa ... Read More
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Menstrual Care in Uruguay
Menstrual care registered both healthy current value and volume growth in in Uruguay 2024. An improving economy, as well as a significant drop in cross-border shopping into Argentina (due to the appreciation of the Argentine peso), supported the positive performance. Euromonitor International's Mens ... Read More
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Wipes in Morocco
Retail sales of wipes in Morocco increased by 7% in current value terms in 2024, reflecting consumers’ increasing appreciation of their convenience and hygiene benefits. While some categories, such as general-purpose wipes, face competition from pocket handkerchiefs and boxed facial tissues, others ... Read More
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Retail Adult Incontinence in Finland
The ageing population in Finland, with a rising number of individuals aged 65 and over, continued to drive growth of retail adult incontinence products in 2024. Growth was further supported by greater awareness, wider product availability in grocery retail channels, and reduced stigma surrounding in ... Read More
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Wipes in Uzbekistan
The rate of growth in retail current value sales of wipes slowed slightly but remained robust in 2024. However, this growth was from a very low base. The use of wipes has become an integral component of the daily routine for Uzbekistani consumers, a trend that gained momentum during the pandemic and ... Read More
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Retail Tissue in Indonesia
Retail tissue registered conservative growth in Indonesia in 2024 due to lower consumer confidence amidst uncertain economic conditions. National economic fluctuations—such as deflation, a weakening exchange rate, supply chain issues, and rising raw material prices—hindered the category's retail cur ... Read More
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Tissue and Hygiene in Uruguay
It was a positive year for tissue and hygiene in Uruguay in 2024, with healthy current value growth, supported by an improving economy and the continuing easing of inflation. In addition, there has been a significant fall off in cross-border shopping in Argentina, as well as less smuggling, and this ... Read More
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Tissue and Hygiene in Finland
Three main factors influenced the tissue and hygiene market in Finland in 2024. The first was demographic shifts, with population growth and an ageing society driving demand in key categories, including adult incontinence and away-from-home hygiene products. Secondly, innovation played a central rol ... Read More
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Tissue and Hygiene in Serbia
Tissue and hygiene registered modest current value and volume growth in 2024 in Serbia. While inflation eased, consumers continued to be price sensitive after several years of price hikes. In response, players offered frequent promotions and discounts to drive sales. Demographics also had an impact ... Read More
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Tissue and Hygiene in Uzbekistan
Growth in retail current value sales of tissue and hygiene slowed significantly in 2024 but continued to increase at a robust rate. As local consumers increasingly prioritised personal hygiene in their daily routines, especially in urban areas, products that offer ease of use and portability, such a ... Read More
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Retail Adult Incontinence in Bosnia and Herzegovina
Bosnia and Herzegovina’s ageing population continues to support volume growth of retail adult incontinence in 2024. Solid retail value growth, meanwhile, was fuelled by the lingering effects of inflation and rising product prices. Also, as the quality of life improves and convenience is increasingly ... Read More
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Menstrual Care in Bosnia and Herzegovina
The recent inflation wave negatively impacted consumer confidence and led to significant price increases. With limited disposable incomes, consumers in Bosnia and Herzegovina are prioritising purchases and seeking value, turning to lower-priced menstrual care brands and private label products. The s ... Read More
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Health and Beauty Specialists in South Korea
Health and beauty specialists in South Korea saw solid current value growth in 2024, along with slight growth in outlet numbers. One factor driving sales was that sales saw a significant rise in the first quarter of 2024, driven by a surge in tourist traffic. Major shopping districts such as Myeongd ... Read More
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Away-From-Home Tissue and Hygiene in Indonesia
Away-from-home (AFH) tissue and hygiene registered modest growth in current value terms in Indonesia in 2024. Key factors included a 25% growth in international tourism compared to 2023, particularly from ASEAN countries, Europe, and Korea. Local tourism also increased by up to 10–15% in 2024, accor ... Read More
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Retail Adult Incontinence in Indonesia
In 2024, retail adult incontinence in Indonesia saw stronger growth than that of the previous year, but it remained low when juxtaposed with historic performance. This category had consistently achieved double-digit growth since 2010 and maintained strong performance even during the pandemic. Howeve ... Read More
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