Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Oral Care in Ukraine
Oral care saw strong current value growth in Ukraine in 2024. Oral care is an important part of the daily personal care routines of Ukrainian consumers, especially since dental care services became more expensive and less available due to the war in the country. Toothpaste is the largest category in ... Read More
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Premium Beauty and Personal Care in Pakistan
Premium beauty and personal care recorded further growth in 2024, despite macroeconomic challenges, including high inflation and currency devaluation, as affluent consumers continued to seek efficacy, status, and luxury, especially in categories such as fragrances and skin care. Euromonitor Internat ... Read More
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Hair Care in Pakistan
Hair care in Pakistan remained a resilient and growing category in 2024, benefiting from its essential role in daily grooming routines across both urban and rural markets. Basic shampoo and hair oil products dominated volume sales, but consumer preferences continued to evolve toward products offerin ... Read More
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Sun Care in Ukraine
Sun care registered dynamic current value growth in Ukraine in 2024. Indeed, it was the most dynamic category in beauty and personal care during the year, with rising demand supported by good weather in the summer, as well as rising consumer awareness of the potential effects that over-exposure to t ... Read More
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Mass Beauty and Personal Care in Pakistan
Value sales of mass beauty and personal care rose in 2024 primarily due to inflation and consumers trading down from premium brands amid economic uncertainty. The mass segment benefited from value-conscious purchasing, particularly in categories like bar soaps, skin care creams, and hair oils. Many ... Read More
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Hair Care in Uruguay
Having declined in 2023, retail current value sales of hair care rebounded sharply in 2024, with shampoos remaining both the largest and most dynamic category, with demand for standard shampoos particularly strong. Demand was boosted by an increase in disposable income and easing inflationary pressu ... Read More
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Oral Care in Pakistan
Widespread consumer awareness about basic oral hygiene practices, supported by health education campaigns, sustained demand for oral care products in 2024. Toothpaste remained by far the largest category, with affordable family-size toothpaste packs leading sales, while whitening, anti-cavity, and h ... Read More
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Colour Cosmetics in Pakistan
Growth of colour cosmetics in 2024 was supported by persistent inflation and rising prices, as well as increasing demand for multifunctional and halal-certified products. Consumers increasingly sought value-for-money colour cosmetics, including BB creams with SPF, and products tailored to local need ... Read More
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Bath and Shower in Egypt
Bath and shower in Egypt experienced a slight decline in volume sales in 2024, despite significant growth in value terms, largely driven by its essential role in daily hygiene, strong consumer demand and substantial price increases, primarily due to rising raw material and operational costs. Euromon ... Read More
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Beauty and Personal Care in Uruguay
The rate of growth in retail current value sales of beauty and personal care in Uruguay accelerated sharply in 2024. A key factor driving growth was the decrease in cross-border shopping by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. ... Read More
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Men's Grooming in the Philippines
Men’s grooming in the Philippines witnessed healthy growth in retail volume and value terms over 2024. Sales are rising in line with population growth and the higher importance attached to hygiene and active lifestyles, including more physical activity and increased mobility. Men are taking part in ... Read More
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Depilatories in Argentina
Retail current value sales of depilatories in Argentina rose exponentially in 2024, driven by very high inflation rates. Retail volume sales fell sharply amid a tough economic situation. Women's razors and blades continued to dominate depilatories in 2024, posting the fastest growth in retail value ... Read More
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Skin Care in North Macedonia
In 2024, value sales of skin care in North Macedonia registered a modest single-digit increase. This growth was supported by ongoing evolution driven by trends that aligned with changing consumer preferences and the latest scientific and technological advancements. The strong performance of skin car ... Read More
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Men's Grooming in Malaysia
Men’s grooming in Malaysia is enjoying growing demand amidst a surge in products targeting male consumers, who are becoming more and more appearance- and fashion-conscious. This behaviour increases their grooming needs, the use of men’s grooming products and routines and the offer of specialised pro ... Read More
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Bath and Shower in Greece
Value sales within bath and shower recorded marginal growth in Greece in 2024. However, overall performance was notably affected by new government legislation introduced in early 2024. Under the new regulations, suppliers of specific product categories were mandated to reduce their trade offers to r ... Read More
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Depilatories in North Macedonia
Value sales of depilatories increased in 2024, supported by shifting consumer preferences, alongside ongoing innovation and technological advancements within the category. There is a growing demand for convenient, easy-to-use hair removal solutions, with consumers increasingly seeking quick and effe ... Read More
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Fragrances in Thailand
Fragrances is enjoying dynamic volume and value growth in Thailand, reflecting a growing emphasis on wellness and self-care. With consumers returning to normal and hectic lifestyles in the post-pandemic era, many individuals are using fragrances as tools to support mental and emotional wellbeing. Br ... Read More
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Sun Care in Switzerland
Sun care in Switzerland posted moderate retail volume growth and a strong rise in retail current value sales in 2024. Premiumisation and general price increases, amid higher costs of raw materials, production and logistics, contributed to higher retail current value growth, compared with 2023. This ... Read More
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Oral Care in Israel
Retail volume and current value growth rates for oral care in Israel in 2024 were lower than those recorded in 2023. The slowdown was mainly attributable to elevated inflationary pressures and economic uncertainty related to the war against Hamas, which led many consumers to try to make savings by p ... Read More
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Hair Care in Switzerland
Hair care in Switzerland registered slight retail volume growth and a moderate rise in retail current value sales in 2024. Retail current value growth was driven by unit price rises, caused by rising costs of raw materials, production and distribution. In addition, the skinification trend contribute ... Read More
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Depilatories in Turkey
Retail current value sales of depilatories in Turkey rose dynamically in 2024. While high inflationary pressure on prices skewed retail value sales, all categories of depilatories posted strong increases in retail volume sales. Salon visits are on the rise, following the downturn during the COVID-19 ... Read More
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Baby and Child-Specific Products in Switzerland
Baby and child-specific products in Switzerland posted retail current value growth in 2024, only slightly slower than the strong increase registered in 2023. Growth was driven by Swiss parents who want the best products for their children. Therefore, they sought more sophisticated formulations and f ... Read More
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Colour Cosmetics in Canada
Value sales of colour cosmetics increased in 2024, despite ongoing economic challenges and rising living costs in key areas such as groceries and housing. However, these pressures did lead to price sensitivity, with a heightened focus on value and promotional offers. Paradoxically, this environment ... Read More
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Sun Care in Thailand
Sun care in Thailand witnessed strong growth in 2024 supported by rising consumer awareness of exposure to high UV radiation, and tourism-related sales. Whilst locals focus on embracing health and wellness, there is a strong desire to protect the skin at a younger age. The fear of ageing skin is bec ... Read More
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Oral Care in Romania
Oral care in Romania witnessed strong growth rates in retail value terms over 2024, with retail volume sales also picking up well on the previous year. Consumers in Romania increasingly recognise the importance of regular oral care, leading to heightened awareness and concern regarding dental health ... Read More
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