Category: Cosmetics
Cosmetics market research reports by Euromonitor International
-
Colour Cosmetics in the United Arab Emirates
Colour cosmetics saw strong current value growth in the United Arab Emirates in 2024. Masstige-positioned colour cosmetics are experiencing significant growth, driven by their strong appeal to price sensitive consumers who refuse to compromise on brand image or product quality. These brands offer an ... Read More
-
Mass Beauty and Personal Care in the United Arab Emirates
Mass beauty and personal care saw continued current value growth in the United Arab Emirates in 2024, although at a slightly slower pace than in the previous year. However, it continued to be significantly outpaced by the premium segment. Growth in mass beauty and personal care is being driven by se ... Read More
-
Premium Beauty and Personal Care in the United Arab Emirates
The premium beauty and personal care segment saw continued strong current value growth in the United Arab Emirates in 2024. The segment’s expansion has been driven by a surge in affluent consumers, both residents and tourists. Growth has also been supported by the increased presence of premium brand ... Read More
-
Premium Beauty and Personal Care in Portugal
In 2024, value sales of premium beauty and personal care in Portugal experienced strong single-digit growth. This growth can be attributed to increased availability, heightened competition among specialist retailers, and a more informed consumer base that prioritises quality, performance, and exclus ... Read More
-
Mass Beauty and Personal Care in Portugal
In 2024, value sales of mass beauty and personal care in Portugal experienced robust single-digit growth. This increase was driven by several factors, with the rise of increasingly sophisticated private label products playing a key role. A major contributor to this shift was the continued expansion ... Read More
-
Colour Cosmetics in Portugal
In 2024, value sales of colour cosmetics recorded a double-digit increase in Portugal, with strong and sustained growth, driven by rising consumer engagement. Shoppers are increasingly well-informed about brands, product formats and purposes, and ingredients, which is encouraging experimentation and ... Read More
-
Beauty and Personal Care in Estonia
Beauty and personal care in Estonia witnessed a slowdown in volume sales over 2024, despite the gradual return to discretionary spending in 2024. Whilst consumers generally remained cautious with expenditure, there was greater interest in products with added skin care benefits or gentle formulations ... Read More
-
Colour Cosmetics in Estonia
Colour cosmetics in Estonia posted steady value growth in 2024, as consumers return to offices, events, and everyday grooming. Rather than dramatic looks, make-up trends leaned toward natural, polished appearances, with light foundation, brow gels, and tinted balms taking priority. Consistent demand ... Read More
-
Colour Cosmetics in Latvia
Colour cosmetics registered both healthy current value and volume growth in Latvia in 2024. Affordability, as well as continuing innovation, supported growth. In addition, influencers on social media are playing an increasing role in driving sales, particularly for consumers under 30 years of age. E ... Read More
-
Premium Beauty and Personal Care in Norway
Premium beauty and personal care continued to outperform mass offerings in 2024, bolstered by consumer interest in skin-friendly, scientifically supported, and multifunctional products. Norwegian shoppers remained highly ingredient-conscious, gravitating towards clean formulations with proven active ... Read More
-
Colour Cosmetics in Norway
Colour cosmetics maintained robust growth in 2024, though at a slower pace than in previous years, largely due to the strong momentum already established post-pandemic. Unlike several other beauty and personal care categories, colour cosmetics did not experience any notable post-pandemic slowdown. W ... Read More
-
Colour Cosmetics in Lithuania
In 2024, colour cosmetics in Lithuania registered strong, if significantly slower, retail volume and current value growth. The category exhibits signs of maturity or even saturation in some areas. New make-up trends move away from heavy applications of products. In general, younger generations are m ... Read More
-
Beauty and Personal Care in Lithuania
Beauty and personal care in Lithuania posted slight retail volume growth but a strong rise in retail current value sales in 2024. This performance is closer to organic growth as the high inflation rates of 2022-2023 were left behind and industry players and consumers could better plan their activiti ... Read More
-
Premium Beauty and Personal Care in Indonesia
Premium beauty and personal care in Indonesia experienced single-digit retail current value growth in 2024, despite economic uncertainties. The main consumer group for premium products is higher-income consumers from major cities, who are generally less affected by lower consumer confidence. Consume ... Read More
-
Mass Beauty and Personal Care in Indonesia
Value sales of mass beauty and personal care products in Indonesia saw a notable double-digit retail current value increase in 2024, reflecting their affordability and widespread appeal amongst the majority of the population. These products are particularly popular due to their accessibility and abi ... Read More
-
Colour Cosmetics in Indonesia
Colour cosmetics in Indonesia showcased healthy growth in 2024, driven by double-digit retail current value increases in categories such as eye make-up, facial make-up, and lip products. This growth was underpinned by a new generation of young Indonesians who are increasingly interested in beauty an ... Read More
-
Premium Beauty and Personal Care in Egypt
Premium beauty and personal care in Egypt experienced a significant decline in volume terms in 2024, primarily due to a sharp increase in prices, which rose by over 40% across several phases. This price hike followed the devaluation of the Egyptian pound in March 2024, when the currency lost more th ... Read More
-
Beauty and Personal Care in Egypt
In 2024, beauty and personal care in Egypt presented a complex picture of current value growth and volume decline, heavily influenced by the nation's challenging economic landscape. Soaring inflation, reaching 26.5% in 2024, and the dramatic devaluation of the Egyptian pound in March 2024 (losing ov ... Read More
-
Beauty and Personal Care in Pakistan
The strong performance of beauty and personal care in Pakistan in 2024 in value terms reflected inflationary pressures, premiumisation in select categories, and a recovery in discretionary spending. While volume growth remained moderate in the year, consumers increasingly prioritised value-for-money ... Read More
-
Mass Beauty and Personal Care in Uruguay
Having declined in 2023, retail current value sales of mass beauty and personal care rebounded strongly in Uruguay during 2024. A key factor driving growth was the decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. T ... Read More
-
Mass Beauty and Personal Care in Ukraine
Mass beauty and personal care saw current value growth in Ukraine in 2024. The mass segment is key to sales of beauty and personal care in the country, especially given the increased price sensitivity resulting from the war. Hair care was the largest category in mass beauty and personal care in Ukra ... Read More
-
Colour Cosmetics in Uruguay
Retail current value sales of colour cosmetics continued to surge in Uruguay during 2024. A key factor behind this was a decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This decline in contraband purchases can be ... Read More
-
Colour Cosmetics in Egypt
Colour cosmetics in Egypt saw a decline in volume sales in 2024, largely due to a series of substantial price increases. Prices have surged by over 40%, following even steeper rises after local currency devaluation in March. These ongoing price increases have placed considerable strain on local cons ... Read More
-
Colour Cosmetics in Ukraine
Colour cosmetics saw dynamic current value growth in Ukraine in 2024. Part of this dynamism was generated by rising prices, but other growth factors were also visible. One of the key trends witnessed amongst Gen Z consumers was a desire to avoid very bright make-up and a move towards a more natural ... Read More
-
Mass Beauty and Personal Care in Egypt
Mass beauty and personal care in Egypt experienced growth in both volume and value terms in 2024, outperforming the premium segment. This shift was primarily driven by the country’s challenging economic conditions, including a 26.5% inflation rate. Prices rose by over 30% compared to the previous ye ... Read More
Research Assistance
