Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Beauty and Personal Care in Algeria
2024 was a challenging year for the beauty and personal care market in Algeria, which experienced only minimal volume growth. The country continued to grapple with an ongoing economic downturn, marked by high inflation, rising unemployment, and a sharp decline in consumer purchasing power. These mac ... Read More
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Colour Cosmetics in Algeria
Colour cosmetics products are considered essential by many Algerian women, and as such, volume sales remained on an upward trajectory in 2024 despite the ongoing economic downturn. However, many consumers have begun trading down to more affordable brands. A key driver of continued growth has been th ... Read More
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Beauty and Personal Care in Ghana
Retail value sales of beauty and personal care saw double-digit growth in Ghana in current terms in 2024. Factors such as increased levels of disposable income, a growing middle class population, and price rises because of changing exchange rates and inflation contributed to the growth in value sale ... Read More
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Mass Beauty and Personal Care in New Zealand
Value sales of mass beauty and personal care maintained positive growth in New Zealand in 2024, albeit at lower rates of growth than seen over the recent review period. The increasing cost of living in the country has left consumers with less money to spend on discretionary purchases, as they focus ... Read More
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Premium Beauty and Personal Care in New Zealand
Value sales of premium beauty and personal care maintained positive growth in New Zealand in 2024, albeit at lower rates of growth than seen in the recent review period. However, this slight decline in value growth can be attributed to stabilising inflation, thus stabilising prices. Overall, the cat ... Read More
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Colour Cosmetics in New Zealand
Colour cosmetics sustained positive value sales in New Zealand in 2024, albeit at lower rates of growth compared to 2023. That said, volume sales remained stable and the lower growth rates seen in value can be attributed to stabilising inflation and consumer price sensitivity. Recent economic pressu ... Read More
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Beauty and Personal Care in Tanzania
The beauty and personal care (beauty and personal care) industry in Tanzania is experiencing significant growth, driven by global trends, urbanisation, and rising disposable incomes. Both international and local brands are competing for market share, catering to diverse consumer needs in skin care, ... Read More
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Mass Beauty and Personal Care in Germany
Mass beauty and personal care in Germany continued to experience steady growth in 2024. With the rising cost of living, many German consumers are looking for ways to save money. Mass beauty and personal care products have become more accessible through both brick-and-mortar outlets and online platfo ... Read More
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Colour Cosmetics in Morocco
Value sales of colour cosmetics increased in 2024, supported by evolving societal patterns and shifting consumer lifestyles. A growing number of Moroccan women, particularly those who are financially independent or single, are investing more in their appearance and incorporating make-up into their d ... Read More
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Mass Beauty and Personal Care in Morocco
Retail value sales of mass beauty and personal care in Morocco increased in 2024, supported by the continued strength of affordable offerings across key categories. Mass brands maintained a firm grip on consumer preferences, largely due to the country’s ongoing economic slowdown and the resulting de ... Read More
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Colour Cosmetics in Germany
In Germany, value sales of colour cosmetics recorded healthy growth in 2024, while volume sales rose. Demand was supported by an increase in out-of-home activities and lifestyles, which further encouraged socialising. Many German women prioritise their appearance and personal grooming, and affordabl ... Read More
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Premium Beauty and Personal Care in Germany
In 2024, premium beauty and personal care in Germany continued to outperform its mass-market counterparts, demonstrating greater resilience amidst economic pressures. This trend was driven by heightened health awareness and a shift in mindset towards recognising the importance of skin care for overa ... Read More
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Premium Beauty and Personal Care in Morocco
Retail value sales of premium beauty and personal care increased in 2024, although growth was concentrated in a few high-performing categories, most notably skin care, fragrances and salon hair care. Premium products remained unaffordable for the majority of Moroccans, and their distribution was sti ... Read More
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Beauty and Personal Care in Uganda
In 2024, beauty and personal care in Uganda saw strong growth in retail volume and current value sales. Personal care led the industry. There have been a number of key developments in Uganda's beauty and personal care industry. For example, a growth in demand for natural and local products. Consumer ... Read More
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Beauty and Personal Care in Côte d'Ivoire
Retail value sales of beauty and personal care rose in 2024. Improving living standards and a burgeoning middle class in Côte d'Ivoire have led to increased exposure to a wide range of beauty and personal care products, which play a pivotal role in everyday life. These products are highly valued and ... Read More
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Mass Beauty and Personal Care in Tunisia
Mass beauty and personal care continued to account for significantly more value sales than premium. Though inflation eased, after several years of price increases, consumers remained price sensitive, which supported value sales of mass beauty and personal care. Offerings are also continually innovat ... Read More
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Beauty and Personal Care in Tunisia
While beauty and personal care in Tunisia registered double-digit percentage current value growth, constant value growth was more moderate, though still healthy. This was in spite of continuing high inflation and also slower growth in the economy, as Tunisia grapples with persistent drought and exte ... Read More
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Mass Beauty and Personal Care in Cameroon
Mass beauty and personal care saw positive sales in Cameroon in 2024, driven by high price sensitivity in the country which has been exacerbated by rising energy costs and food prices, reinforced the demand for affordable mass brands. Euromonitor International's Mass Beauty and Personal Care in Came ... Read More
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Beauty and Personal Care in Nigeria
Beauty and personal care saw double-digit current value growth in Nigeria in 2024, while volume sales fell by double-digits. The Nigerian economy performed poorly during the year due to high inflation, which strongly limited consumer spending power. Inflation was driven by a sharp rise in fuel price ... Read More
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Premium Beauty and Personal Care in Tunisia
Premium beauty and personal care in Tunisia registered healthy current value growth in 2024. With inflation easing, this supported value growth. As such, consumers with higher disposable incomes were willing to invest in luxury beauty products for their perceived quality and effectiveness. However, ... Read More
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Colour Cosmetics in Nigeria
Colour cosmetics saw current value growth in Nigeria in 2024. The increase in value sales was driven by a strong increase in unit price, with the average unit price increasing by more than 50%. Given practically all colour cosmetics brands and production materials are imported, the devaluation of th ... Read More
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Colour Cosmetics in Tunisia
Colour cosmetics in Tunisia registered both healthy current and constant value growth in 2024. Volume sales also increased slightly, supported by a continuing increase in women who work outside the home, which is giving them more disposable income to spend on colour cosmetics. A growing range is als ... Read More
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Premium Beauty and Personal Care in Cameroon
Premium beauty and personal care saw positive value growth in Cameroon in 2024, at a slightly improved rate than seen in 2023, and despite local consumer price sensitivity. This performance is primarily being driven by premium baby and child-specific products (notably for younger infants under the a ... Read More
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Colour Cosmetics in Cameroon
Colour cosmetics achieved healthy value growth in Cameroon in 2024, with volume also achieving low volume growth in an improvement from the flat volume sales seen in 2023. Sales in colour cosmetics are being driven by an evolving e-commerce sector bringing Westernised brands to the doorsteps of Came ... Read More
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Colour Cosmetics in Australia
Sales of colour cosmetics entered a period of normalisation in Australia in 2024, with the category seeing steady growth in current value terms after the strong post-pandemic rebound in 2023. This deceleration reflects a combination of factors, including the fading base effect from the surge in dema ... Read More
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