Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Rx/Reimbursement Adult Incontinence in Australia
While demand for rx/reimbursement adult incontinence in Australia continued to steadily rise in 2024, value growth was much higher. By increasing awareness and education among healthcare professionals, particularly in general practice settings, more individuals experiencing incontinence are being id ... Read More
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Wipes in Australia
Value sales of wipes in Australia continued to rise in 2024, albeit more slowly than the previous four years as post-pandemic routines continued to normalise. Nevertheless, wipes has become a highly attractive category for new players to introduce more innovative options. One important aspect to con ... Read More
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Wipes in China
Although the rate of increase was slower than seen the previous year, due to sluggish economic recovery post-pandemic, in 2024 wipes maintained retail current value growth in China. An increasing number of Chinese consumers understand the benefits of such products, and are also becoming more educate ... Read More
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Menstrual Care in Australia
Value sales of menstrual care in Australia continued to rise in 2024, as efforts to raise awareness and destigmatize menstruation continued to gain traction, promoting a more inclusive and open society. This is helping to raise awareness of menstruation, which impacts many aspects of life, from part ... Read More
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Away-From-Home Tissue and Hygiene in Australia
Already fully recovering in demand terms the previous year, sales of away-from-home tissue in Australia continued to rise in 2024, driven by the recovery of international travel and major events. Demand for away-from-home tissue surged in hotels, restaurants, airports, and public facilities during t ... Read More
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Nappies/Diapers/Pants in China
Although the decline in China’s birth rate slowed somewhat following the lifting of pandemic restrictions in early 2023, the country’s economic recovery fell short of expectations. In 2024, the post-pandemic economic slowdown persisted, exacerbating consumers’ uncertainty about future financial stab ... Read More
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Tissue and Hygiene in Qatar
2024 was a largely positive year for sales of tissue and hygiene in Qatar with the market developing and showing promise due to a number of factors. These include rising disposable incomes, the positive impact of urbanisation, and increased consciousness of the importance of thorough hygiene routine ... Read More
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Luxury Goods in Germany
Despite recording a positive performance in 2024, value sales of luxury goods in Germany experienced a further slowdown in growth compared to the previous year, driven by ongoing economic instability, although inflation in the country marginally eased. This impacted a number of luxury categories inc ... Read More
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Retail Adult Incontinence in Nigeria
Value sales of retail adult incontinence recorded a double-digit increase in 2024, driven by rising prices caused by inflationary pressures and the devaluation of the local currency, which impacted the cost of production and imports to Nigeria. The increase in value sales was accompanied by a declin ... Read More
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Nappies/Diapers/Pants in Cameroon
Retail price increases of nappies/diapers/pants have led to significant levels of smuggling in Cameroon. Unbranded nappies/diapers from Nigeria are brought into the country via the southwest corridor. Representing close to half of value sales, the informal sector is thriving due to its low price off ... Read More
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Wipes in Turkey
Overall value sales of wipes experienced healthy growth in Turkey in 2024, however, volume sales across the different categories within wipes varied. Of the different styles of wipes covered in volume terms, starter kits/sweepers/sticks (dry electro-static), general purpose wipes, personal wipes, an ... Read More
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Rx/Reimbursement Adult Incontinence in Kazakhstan
Rx/reimbursement adult incontinence in Kazakhstan continued to develop positively in 2024, with volume and current value growth rates improving from 2023. As was the case at the retail level, expansion was primarily driven by the fact that the incidence of incontinence problems in the country is inc ... Read More
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Tissue and Hygiene in Cameroon
Tissue and hygiene in Cameroon registered moderate value growth in 2024, with inflation and higher transportation costs still a factor following the elimination of fuel subsidies in 2023. Players in tissue and hygiene players focused on delivering affordable products through price adjustments to mai ... Read More
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Nappies/Diapers/Pants in Nigeria
Sales of nappies/diapers/pants experienced a significant increase in value in 2024, driven mainly by higher prices as volume sales recorded a decline. This fall in volume can be attributed to several factors, including high inflation, increased costs of imported raw materials, foreign exchange insta ... Read More
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Tissue and Hygiene in Ghana
Tissue and hygiene in Ghana has continued its positive trajectory in 2024, building on momentum gained during and after the COVID-19 pandemic. The heightened awareness of hygiene practices among Ghanaians remains a key driver of growth in the category. However, macroeconomic pressures persist. The d ... Read More
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Tissue and Hygiene in Kazakhstan
After two consecutive years of double-digit growth, tissue and hygiene in Kazakhstan saw retail current value sales decline slightly in 2024. The contraction was primarily explained by increased price competition as the recent surge in inflation driven by the global recovery from the pandemic and Ru ... Read More
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Tissue and Hygiene in Turkey
Value sales of tissue and hygiene maintained robust value growth in Turkey in 2024, albeit at a lower rate compared to the significant highs of the past two years. Indeed, value sales achieved triple-digit growth in the 2022-2023 period, while 2024 has seen this fall back into strong double-digits. ... Read More
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Health and Beauty Specialists in the Czech Republic
Health and beauty specialists in the Czech Republic saw further growth in retail current value sales and outlets in 2024. All categories recorded slight increases in outlet numbers, while beauty specialists posted by far the highest retail current value growth. Beauty specialists continued to develo ... Read More
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Wipes in Nigeria
Value sales of wipes in Nigeria recorded a double-digit increase in 2024, driven by rising inflation and foreign exchange instability, which led to price hikes. While this contributed to value sales growth, volume sales declined as consumers sought more affordable alternatives due to reduced purchas ... Read More
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Menstrual Care in Nigeria
In 2024, value sales of menstrual care saw a double-digit increase, largely driven by inflationary pressures, which resulted in higher prices. Some consumers consider menstrual products essential, benefiting sales. These consumers are unwilling to substitute traditional menstrual care with reusable ... Read More
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Away-From-Home Tissue and Hygiene in Cameroon
Marginal value growth in away-from-home tissue and hygiene was driven primarily by growing demand for away-from-home paper napkins in Cameroon’s burgeoning foodservice sector. Despite the positive trend, restaurants regularly purchase paper napkins and jumbo paper towels in the retail sector. The li ... Read More
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Wipes in Cameroon
Wipes are in strong demand by Cameroonians, with baby wipes increasingly used in place of toilet paper. Rising awareness of the dangers of using toilet paper on baby skin is expanding the consumer base for wipes. Cosmetic wipes are gaining appeal driven by the proliferation of makeup culture in Came ... Read More
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Away-From-Home Tissue and Hygiene in Turkey
Away from home (AFH) tissue and hygiene experienced significant value growth in Turkey in 2024, with away from home tissue showing slightly stronger value growth than away from home hygiene. Both categories saw positive volume growth, at healthy single-digit figures. Away from home tissue is also th ... Read More
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Menstrual Care in Kazakhstan
While menstrual care in Kazakhstan saw current value sales increase in 2024, growth was relatively modest and fell well below that recorded in 2023. This was partly because a sustained drop in inflation alleviated pricing pressures and encouraged more aggressive discount promotions, both from leadin ... Read More
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Rx/Reimbursement Adult Incontinence in Turkey
Sales of Rx/reimbursement adult incontinence saw strong value growth in Turkey in 2024, with volume growth notably lower. This aligns with the cross-category trend of value being more strongly supported by high prices. Whilst retail adult incontinence saw stronger value growth in 2024, compared to R ... Read More
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