Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
-
Bath and Shower in Norway
Bath and shower remained a largely stagnant category in 2024, with only modest value growth and further contraction in volume terms. The post-pandemic decline of hand sanitiser use continued, with the category now considered largely redundant for daily routines. Bar soap also remained on a downward ... Read More
-
Colour Cosmetics in Norway
Colour cosmetics maintained robust growth in 2024, though at a slower pace than in previous years, largely due to the strong momentum already established post-pandemic. Unlike several other beauty and personal care categories, colour cosmetics did not experience any notable post-pandemic slowdown. W ... Read More
-
Oral Care in Norway
Value sales of oral care increased in 2024. Growth was primarily driven by rising demand for peripheral products such as dental floss and electric toothbrushes, alongside moderate inflationary effects. The largest category in 2024 was toothpaste, which remained stable in value terms despite flat vol ... Read More
-
Depilatories in Norway
Depilatories in Norway remained largely stable in 2024, showing modest growth in a category traditionally driven by routine-based usage. Hair removal continues to be considered a basic hygiene practice rather than a beauty ritual, leaving little room for reinvention or high engagement. However, the ... Read More
-
Colour Cosmetics in Lithuania
In 2024, colour cosmetics in Lithuania registered strong, if significantly slower, retail volume and current value growth. The category exhibits signs of maturity or even saturation in some areas. New make-up trends move away from heavy applications of products. In general, younger generations are m ... Read More
-
Fragrances in Lithuania
Fragrances in Lithuania registered strong retail volume and current value growth in 2024, albeit significantly slower than the double-digit increases recorded in 2023. Consumers in Lithuania usually wear fragrances when going to work, socialising or attending parties or other special events. They re ... Read More
-
Premium Beauty and Personal Care in Lithuania
Premium beauty and personal care in Lithuania continued to see strong growth in retail current value sales in 2024. The category saw high single-digit growth in 2024, compared with strong double-digit increases in 2022 and 2023, albeit when high inflation skewed increments. In general, the review pe ... Read More
-
Oral Care in Lithuania
Oral care in Lithuania stagnated in 2024, with flat retail volume growth and a moderate increase in retail current value sales, underpinned by prices rises. The major categories, toothpaste and manual toothbrushes, are highly saturated and new purchases often rely on replacements and heavy price pro ... Read More
-
Skin Care in Norway
After several years of strong momentum, skin care in Norway entered a more mature phase in 2024. Growth in retail value terms slowed compared to previous years, reflecting a stabilisation of demand following the pandemic-driven boom. However, interest in skin care remained high, particularly around ... Read More
-
Mass Beauty and Personal Care in Norway
The performance of mass beauty and personal care categories in Norway remained uneven in 2024, with stronger growth concentrated in pharmacy-led subsegments. Although premiumisation continued to dominate the overall beauty and personal care landscape, a number of mass categories posted modest value ... Read More
-
Sun Care in Lithuania
In 2024, sun care in Lithuania registered strong, and faster than in 2023, retail volume growth. Meanwhile, sun care maintained a double-digit increase in retail current value sales. Purchases of sun care in the market are highly dependent on the weather, with the bulk of consumers using sun protect ... Read More
-
Men's Grooming in Lithuania
In 2024, men’s grooming in Lithuania continued to see modest retail volume growth and a strong, if much slower, increase in retail current value sales. Many men target products that are especially designed for them, with a preference for strong scents, large packaging and a single format. Men's frag ... Read More
-
Hair Care in Norway
Hair care saw improved performance in 2024, underpinned by greater consumer interest in ingredients, professional results, and wellness-driven routines. While the category has historically lagged behind skin care and colour cosmetics in terms of premiumisation, this gap is narrowing. Routines establ ... Read More
-
Men's Grooming in Norway
Men’s grooming remained an underdeveloped category in 2024, with only modest value growth despite rising consumer awareness of personal care. The main obstacle to stronger performance continues to be the limited adoption of men-specific products outside of shaving and fragrances. Many Norwegian men ... Read More
-
Beauty and Personal Care in Lithuania
Beauty and personal care in Lithuania posted slight retail volume growth but a strong rise in retail current value sales in 2024. This performance is closer to organic growth as the high inflation rates of 2022-2023 were left behind and industry players and consumers could better plan their activiti ... Read More
-
Baby and Child-Specific Products in Indonesia
Baby and child-specific products in Indonesia experienced stable retail current value growth in 2024, driven by rising awareness of such products amongst Millennial mothers, who are tech-savvy and well-informed through the internet. With better education, these mothers prioritise the health and well ... Read More
-
Men's Grooming in Indonesia
In 2024, men’s grooming in Indonesia saw strong growth in retail current value terms, reflecting a cultural shift whereby more men are placing importance on their appearance and personal care. This change is being driven by evolving societal norms, greater exposure to grooming trends through social ... Read More
-
Premium Beauty and Personal Care in Indonesia
Premium beauty and personal care in Indonesia experienced single-digit retail current value growth in 2024, despite economic uncertainties. The main consumer group for premium products is higher-income consumers from major cities, who are generally less affected by lower consumer confidence. Consume ... Read More
-
Bath and Shower in Indonesia
As an already mature category, bath and shower in Indonesia experienced only low single-digit retail current value growth in 2024, continuing the struggle it experienced in 2023. 2024 was a tough year for Indonesian consumers due to economic uncertainties from the election, the weakening currency, a ... Read More
-
Mass Beauty and Personal Care in Indonesia
Value sales of mass beauty and personal care products in Indonesia saw a notable double-digit retail current value increase in 2024, reflecting their affordability and widespread appeal amongst the majority of the population. These products are particularly popular due to their accessibility and abi ... Read More
-
Oral Care in Indonesia
Oral care in Indonesia experienced only slow growth in retail current value terms in 2024, reflecting the maturity of the category. With oral hygiene products such as toothpaste and toothbrushes being household staples, penetration levels are already high, leaving limited room for significant growth ... Read More
-
Sun Care in Indonesia
Sun care was the fastest-growing category in beauty and personal care in retail current value terms over 2021-2023, and this momentum continued in 2024. This rapid growth is a huge contrast to declining consumer confidence in the country, where many have been saving money, purchasing only essentials ... Read More
-
Fragrances in Indonesia
Fragrances experienced high single-digit retail current value growth in Indonesia in 2024, mainly driven by the growing popularity of mass fragrances, whereby many new brands entered e-commerce and then expanded to offline retail. There is growing awareness of fragrances in general, as brands are co ... Read More
-
Hair Care in Indonesia
Hair care in Indonesia experienced a solid increase in retail current value sales in 2024, reflecting evolving consumer preferences and an expanding array of product offerings. The market saw the emergence of specialised products targeting specific hair and scalp issues. These included solutions for ... Read More
-
Depilatories in Indonesia
In 2024, depilatories in Indonesia experienced solid retail current value growth, although this was under the average for overall beauty and personal care, reflecting steady but niche demand for hair removal products. Opportunities in this category arise from increasing awareness of personal groomin ... Read More
Research Assistance
