Category: Depilatories
Depilatories market research reports by Euromonitor International
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Depilatories in Sweden
Depilatories remains a stable and highly mature category in Sweden. A smooth, hair-free appearance continues to be the norm, especially among women, but innovation is limited, and the market is defined by routine purchasing and low consumer engagement. In 2024, the category saw a small decline in re ... Read More
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Depilatories in the United Kingdom
Depilatories saw modest current value growth in the UK in 2024 driven by an increasing consumer focus on personal grooming and self-care. Even though inflation slowed down in 2024, prices continued to rise, which supported current value growth even as volumes stagnated. The category also saw gains f ... Read More
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Depilatories in the United Arab Emirates
Depilatories saw current value growth in the United Arab Emirates in 2024. Grooming is a significant part of personal care routines in the country, especially amongst women, who place a high value on smooth, hair-free skin. This cultural preference, combined with the region's hot climate, in which p ... Read More
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Depilatories in Portugal
In 2024, value sales of depilatories increased in Portugal, however, growth was low. Although sales still exhibit a seasonal pattern, with peaks during the summer months, there are emerging signs that this seasonality is beginning to diminish. Portugal's mild climate and increasingly frequent period ... Read More
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Depilatories in Estonia
Depilatories in Estonia enjoyed stability in 2024, with growth largely driven by price adjustments and regular demand for razors and blades. While consumer routines were relatively stable, the return of travel and social events boosted purchases during the spring and summer. Supermarkets and discoun ... Read More
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Depilatories in Latvia
Depilatories registered minimal value growth in Latvia 2024, with volume sales falling slightly, partly due to continuing population decline. Another reason for the muted performance is that more women are investing in permanent hair removal, as well as other salon treatments. That said, at-home pro ... Read More
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Beauty and Personal Care in Norway
2024 marked another year of solid value growth for beauty and personal care in Norway, supported by a high level of consumer interest and the continued expansion of pharmacy and specialist retail. Although growth slowed slightly compared to the post-pandemic rebound years, the industry remained resi ... Read More
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Depilatories in Lithuania
Depilatories in Lithuania recorded a small overall decrease in retail volume sales in 2024, following a moderate increase in 2023. Meanwhile, retail current value sales rose healthily at the end of the review period, if at a slower rate compared with 2023. A long summer in 2024 boosted particularly ... Read More
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Depilatories in Norway
Depilatories in Norway remained largely stable in 2024, showing modest growth in a category traditionally driven by routine-based usage. Hair removal continues to be considered a basic hygiene practice rather than a beauty ritual, leaving little room for reinvention or high engagement. However, the ... Read More
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Depilatories in Indonesia
In 2024, depilatories in Indonesia experienced solid retail current value growth, although this was under the average for overall beauty and personal care, reflecting steady but niche demand for hair removal products. Opportunities in this category arise from increasing awareness of personal groomin ... Read More
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Depilatories in Pakistan
In 2024, depilatories in Pakistan recorded robust growth. While economic pressures made consumers more cautious with their spending, hair removal remained an essential routine, especially for women preparing for weddings, Eid, and formal events. Social media tutorials promoting at-home waxing and sh ... Read More
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Depilatories in Egypt
Depilatory sales volumes in Egypt saw a modest decline in 2024, primarily due to significant price increases resulting from the substantial devaluation of the local currency in March. This devaluation had a cascading effect, resulting in higher costs for imported raw materials essential for depilato ... Read More
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Depilatories in Ukraine
Depilatories saw current value growth in Ukraine in 2024. However, this was a result of natural growth after the serious decline seen during the review period with no significant basis for a more consistent revival. Indeed, despite a second consecutive year of growth, in 2024, depilatories sales rem ... Read More
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Depilatories in Uruguay
The rate of growth in retail current value sales of depilatories accelerated sharply in 2024, with hair removers/bleaches remaining both the largest and most dynamic category. A key driver of this growth was a decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduc ... Read More
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Depilatories in Argentina
Retail current value sales of depilatories in Argentina rose exponentially in 2024, driven by very high inflation rates. Retail volume sales fell sharply amid a tough economic situation. Women's razors and blades continued to dominate depilatories in 2024, posting the fastest growth in retail value ... Read More
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Depilatories in North Macedonia
Value sales of depilatories increased in 2024, supported by shifting consumer preferences, alongside ongoing innovation and technological advancements within the category. There is a growing demand for convenient, easy-to-use hair removal solutions, with consumers increasingly seeking quick and effe ... Read More
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Depilatories in Turkey
Retail current value sales of depilatories in Turkey rose dynamically in 2024. While high inflationary pressure on prices skewed retail value sales, all categories of depilatories posted strong increases in retail volume sales. Salon visits are on the rise, following the downturn during the COVID-19 ... Read More
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Depilatories in Saudi Arabia
Depilatories saw only a slight rise in sales in current value terms in Saudi Arabia in 2024. The category continued to face strong competition from dermatology clinics and beauty centres as consumers increasingly shifted towards longer-lasting hair removal solutions. Traditional methods such as suga ... Read More
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Depilatories in Switzerland
Depilatories in Switzerland witnessed a moderate increase in retail current value sales in 2024, despite a small drop in retail volume sales. This performance was underpinned by rising unit prices, informed by higher costs of raw materials, production and distribution. However, the positive retail v ... Read More
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Depilatories in Israel
Depilatories in Israel saw volume sales contract for a fourth consecutive year in 2024. Falling demand reflected the growing preference for longer-lasting and permanent hair removal solutions such as electrolysis and laser or IPL treatments, both through salons and via the use of at-home devices. De ... Read More
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Depilatories in Thailand
Depilatories in Thailand witnessed steady growth in retail volume and current value terms during 2024. Positive performance was driven by the increasing emphasis on personal grooming, western beauty and evolving fashion trends, notably among the younger population. Depilatories faces challenges from ... Read More
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Depilatories in Serbia
Depilatories in Serbia registered moderate current value and volume growth in Serbia in 2024. Recent advancements in product formulations, including quick-acting creams and longer-lasting effects, have enhanced the overall user experience and satisfaction. Women's pre-shave remained the largest prod ... Read More
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Depilatories in Romania
Depilatories in Romania recorded steady growth in retail value terms, driven by sales of hair removers and women’s razors and blades. Value sales continued to be bolstered by rising unit prices following the sharp increases in recent years. The category faces some challenges as Romanians are increas ... Read More
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Depilatories in Guatemala
Depilatories registered positive growth in current value terms in Guatemala in 2024, although volume sales saw a more modest increase. This reflects the already high market penetration of affordable disposable razors, which remain widely accessible across income groups. Cultural beauty norms - parti ... Read More
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Depilatories in the Philippines
With female consumers becoming more conscious about their personal appearance, hair visibility and growth has become a more pressing challenge for consumers. Due to the hot tropical weather in the Philippines and the rise of social gatherings and travel, consumers often reveal skin and are keen to r ... Read More
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