Category: Fragrances
Fragrances market research reports by Euromonitor International
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Fragrances in Sweden
Fragrances was the most dynamic category in beauty and personal care in Sweden in 2024, although the pace of growth was more moderate than in the post-pandemic surge in sales seen in 2022 and 2023. The category has expanded rapidly over the last few years of the review period reflecting a structural ... Read More
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Fragrances in the United Kingdom
Fragrances saw strong current value growth in the UK in 2024. During the pandemic, fragrance usage in the UK saw a significant shift, with consumers incorporating scents into their daily routines at home to uplift their mood during challenging times. This change, along with the post-pandemic surge i ... Read More
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The World Market for Beauty and Personal Care
Amid economic uncertainty, beauty consumers are becoming more price-sensitive and value-driven. The global beauty and personal care sales grew by 7% in current terms in 2024, 2.3% in constant terms. Dermocosmetics sales rose sharply. Fragrances and sun care outperformed skin care, driven by emotiona ... Read More
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Mass Beauty and Personal Care in the United Arab Emirates
Mass beauty and personal care saw continued current value growth in the United Arab Emirates in 2024, although at a slightly slower pace than in the previous year. However, it continued to be significantly outpaced by the premium segment. Growth in mass beauty and personal care is being driven by se ... Read More
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Fragrances in the United Arab Emirates
Fragrances registered dynamic current value growth in the United Arab Emirates in 2024. The category’s expansion was driven by the cultural significance of scent in the daily life of the country. In the United Arab Emirates, fragrances is not just a luxury or a beauty product; but is considered an e ... Read More
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Fragrances in Portugal
In 2024, fragrances in Portugal recorded remarkable, double-digit growth, fuelled by a surge in consumer demand across the different price segments. Mass market and low-cost product ranges saw a substantial increase in popularity, reflecting a growing appetite for accessible and affordable options. ... Read More
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Mass Beauty and Personal Care in Portugal
In 2024, value sales of mass beauty and personal care in Portugal experienced robust single-digit growth. This increase was driven by several factors, with the rise of increasingly sophisticated private label products playing a key role. A major contributor to this shift was the continued expansion ... Read More
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Fragrances in Estonia
Fragrances in Estonia grew well in current value terms in 2024, marking another strong year of recovery. Gifting, personal indulgence, and a return to more frequent socialising helped drive demand, particularly in premium fragrances. Consumers showed a greater willingness to spend on well-known scen ... Read More
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Fragrances in Latvia
Among all beauty and personal care products in Latvia in 2024, fragrances was the star performer, registering healthy current value and volume growth. Gifting occasions like birthdays and Christmas, along with more day-to-day use, supported both male and female fragrance sale. Retailers also investe ... Read More
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Fragrances in Norway
Fragrances continued their strong trajectory in Norway in 2024, albeit with growth slightly slowing after the exceptional post-pandemic boom. Since 2019, the category has nearly doubled in value, pointing to a structural shift in consumer behaviour. While a temporary correction had been anticipated ... Read More
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Fragrances in Lithuania
Fragrances in Lithuania registered strong retail volume and current value growth in 2024, albeit significantly slower than the double-digit increases recorded in 2023. Consumers in Lithuania usually wear fragrances when going to work, socialising or attending parties or other special events. They re ... Read More
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Mass Beauty and Personal Care in Indonesia
Value sales of mass beauty and personal care products in Indonesia saw a notable double-digit retail current value increase in 2024, reflecting their affordability and widespread appeal amongst the majority of the population. These products are particularly popular due to their accessibility and abi ... Read More
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Fragrances in Indonesia
Fragrances experienced high single-digit retail current value growth in Indonesia in 2024, mainly driven by the growing popularity of mass fragrances, whereby many new brands entered e-commerce and then expanded to offline retail. There is growing awareness of fragrances in general, as brands are co ... Read More
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Fragrances in Ukraine
Fragrances saw strong current value growth in Ukraine in 2024, though sales remained well below the level seen immediately prior to the outbreak of war in the country. Fragrances’ performance has begun to recover as life has normalised in some parts of Ukraine as much as it can when a country is exp ... Read More
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Fragrances in Uruguay
Retail current value sales of fragrances accelerated sharply in 2024, making the category the top performer across beauty and personal care in Uruguay. Thanks to the country's economic stability, real household incomes expanded during the year. This has had a particularly beneficial impact on premiu ... Read More
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Fragrances in Pakistan
Despite economic headwinds, Pakistan’s fragrances market showed resilience and recovery in 2024. A major trend was the rise of indigenous fragrance brands, as local fashion and cosmetics companies expanded into perfumery to fill the gap left by costly imports?. High import duties (now 25% GST on per ... Read More
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Mass Beauty and Personal Care in Uruguay
Having declined in 2023, retail current value sales of mass beauty and personal care rebounded strongly in Uruguay during 2024. A key factor driving growth was the decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. T ... Read More
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Mass Beauty and Personal Care in Ukraine
Mass beauty and personal care saw current value growth in Ukraine in 2024. The mass segment is key to sales of beauty and personal care in the country, especially given the increased price sensitivity resulting from the war. Hair care was the largest category in mass beauty and personal care in Ukra ... Read More
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Fragrances in Egypt
Fragrances in Egypt faced slower volume growth in 2024 due to prohibitively high prices, which boosted current value sales. Several factors contributed to this situation, including the reliance on imports, which resulted in significant costs from import duties, fluctuating exchange rates, and transp ... Read More
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Mass Beauty and Personal Care in Pakistan
Value sales of mass beauty and personal care rose in 2024 primarily due to inflation and consumers trading down from premium brands amid economic uncertainty. The mass segment benefited from value-conscious purchasing, particularly in categories like bar soaps, skin care creams, and hair oils. Many ... Read More
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Fragrances in Thailand
Fragrances is enjoying dynamic volume and value growth in Thailand, reflecting a growing emphasis on wellness and self-care. With consumers returning to normal and hectic lifestyles in the post-pandemic era, many individuals are using fragrances as tools to support mental and emotional wellbeing. Br ... Read More
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Mass Beauty and Personal Care in Switzerland
Mass beauty and personal care in Switzerland posted positive retail current value growth in 2024, only marginally slower than in 2023. The higher cost of living, exacerbated by high unit prices, benefited the demand for mass beauty and personal care products among local consumers. Against this backg ... Read More
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Mass Beauty and Personal Care in Greece
In 2024, value sales of mass beauty and personal care products in Greece recorded an increase. However, a significant regulatory change at the beginning of 2024 required a 30% reduction in supplier discounts to retailers, particularly supermarkets. This change led to a decrease in retail prices, sig ... Read More
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Fragrances in Kazakhstan
Fragrances was the fastest-growing category in Kazakhstan’s beauty and personal care market in current value terms in 2024. As consumer incomes continue to rise, interest in both premium and niche fragrances - as well as high-quality mass fragrances - is increasing accordingly. Indeed, fragrance is ... Read More
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Mass Beauty and Personal Care in Canada
Value sales of mass beauty and personal care in Canada increased in 2024, despite ongoing economic challenges. Areas including mass deodorants, skin care and bath and shower performed well, while others, including mass baby and child-specific products and mass fragrances, struggled. Mass bath and sh ... Read More
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