Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Baby and Child-Specific Products in the United Arab Emirates
Baby and child-specific products saw strong current value growth in the United Arab Emirates in 2024. Baby wipes remained the largest category in baby and child-specific products at the end of the review period, as these products have a well-established place in baby care routines and are used acros ... Read More
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Baby and Child-Specific Products in Portugal
In 2024, value sales of baby and child-specific products increased in Portugal, largely due to growing awareness and focus on babies' health and well-being. Parents and caregivers are becoming more educated about the specific health needs of their infants. Issues such as rashes, respiratory difficul ... Read More
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Baby and Child-Specific Products in Estonia
Baby and child-specific products in Estonia witnessed a slowdown in current value growth over 2024, with retail volumes remaining stable. Sales continued to be driven by the stable birth rate and consistent demand for essential care items. Parents remained focused on safety, skin sensitivity, and pr ... Read More
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Baby and Child-Specific Products in Latvia
Baby and child-specific products in Latvia registered modest current value growth in 2024, though volume growth was marginal, as a declining birth rate dampened volume sales. Value sales were supported by trusted essentials, such as baby wipes, shampoos, bath products and barrier creams. Parents stu ... Read More
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Baby and Child-Specific Products in Norway
In 2024, baby and child-specific beauty and personal care products continued to show subdued performance, constrained by longstanding cultural and health authority guidance favouring a minimalist approach to infant hygiene. Norwegian parents remain encouraged to use as few products as possible, ofte ... Read More
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Baby and Child-Specific Products in Lithuania
Baby and child-specific products in Lithuania is not a fast developing category. In 2024, baby and child-specific products registered only marginal retail volume growth, albeit following declines in 2022 and 2023 as the rate of inflation stabilised. The demand for baby and child-specific products wa ... Read More
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Baby and Child-Specific Products in Indonesia
Baby and child-specific products in Indonesia experienced stable retail current value growth in 2024, driven by rising awareness of such products amongst Millennial mothers, who are tech-savvy and well-informed through the internet. With better education, these mothers prioritise the health and well ... Read More
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Beauty and Personal Care in Ukraine
Beauty and personal care saw current value growth in Ukraine in 2024. Sales recovered beyond the level seen in 2021, immediately before the Russian invasion, in current terms, though not at constant 2024 prices. At the end of the review period, demand for beauty and personal care products was suppor ... Read More
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Baby and Child-Specific Products in Egypt
In 2024, baby and child-specific products in Egypt experienced a decline in volume sales but saw a significant increase in current value terms. Volume decline was primarily driven by a surge in prices, which rose by more than 30%. Several factors contributed to this, including the devaluation of the ... Read More
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Baby and Child-Specific Products in Uruguay
The rate of growth in retail current value sales of baby and child-specific products accelerated sharply in 2024. A key factor behind this acceleration was a decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This de ... Read More
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Baby and Child-Specific Products in Ukraine
Baby and child-specific products saw current value growth in Ukraine in 2024. War has directly impacted the consumer base for these products, with many mothers and young children and potential parents having left the country since the Russian invasion. Moreover, those people who have stayed in Ukrai ... Read More
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Baby and Child-Specific Products in Pakistan
Baby and child-specific products recorded moderate growth in 2024, primarily supported by essential demand, despite Pakistan’s slowing birth rate. Parents remained cautious spenders due to inflation, but prioritised safety, gentleness, and trust in brand quality. Key drivers included baby shampoos, ... Read More
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Baby and Child-Specific Products in Switzerland
Baby and child-specific products in Switzerland posted retail current value growth in 2024, only slightly slower than the strong increase registered in 2023. Growth was driven by Swiss parents who want the best products for their children. Therefore, they sought more sophisticated formulations and f ... Read More
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Baby and Child-Specific Products in Canada
Value sales of baby and child-specific products declined in 2024, challenged by price sensitivity during a time of inflation. Consequently, many consumers focused on economy offerings, trading down and looking for deals and discounts. As some consumers waited for discounts to be in place before purc ... Read More
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Baby and Child-Specific Products in Ireland
Baby and child-specific products in Ireland saw a small rise in current value sales in 2024, driven by steady demand for everyday essentials and a continued focus on skin-friendly, gentle formulations. While birth rates remain stable, Irish parents show a clear preference for trusted, no-fuss produc ... Read More
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Nappies/Diapers/Pants in Singapore
Nappies/diapers/pants enjoyed healthy sales in Singapore in 2024, in both value and volume terms, and with sales growth up from the previous year. Indeed, it is noted that 2024 was an auspicious year for babies in Singapore, thanks to being the Year of the Dragon in the Chinese zodiac. This is becau ... Read More
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Baby and Child-Specific Products in Malaysia
In 2024, baby and child-specific products in Malaysia enjoyed strong retail volume and double-digit retail current value growth, in line with the 2023 performances. Parents tried to ensure the use of products with more specific functions to offer better quality items for their children and babies. T ... Read More
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Baby and Child-Specific Products in Slovenia
Persistently low birth rates remained a significant challenge for Slovenia’s baby and child-specific products market in 2024. Young families are increasingly postponing parenthood, often prioritising career development or grappling with economic uncertainty - factors exacerbated by recent inflationa ... Read More
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Beauty and Personal Care in Saudi Arabia
Beauty and personal care saw continued strong current value growth in Saudi Arabia in 2024. The market’s growth has been driven by increasing health and hygiene awareness, rising disposable incomes, and changing consumer lifestyles. Sales have also been boosted by urbanisation, climate factors, and ... Read More
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Baby and Child-Specific Products in Saudi Arabia
Baby and child-specific products witnessed current value growth in Saudi Arabia in 2024. The rise in sales of baby and child-specific hair care, skin care, toiletries, and sun care products in the market was driven by growing health and hygiene awareness, with increasingly health conscious parents p ... Read More
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Baby and Child-Specific Products in Kazakhstan
Sales of baby and child-specific products in Kazakhstan increased in current value terms in 2024 with the rising number of young families, particularly in urban areas, being a key driver behind increasing sales. Euromonitor International's Baby and Child-specific Products in Kazakhstan report offer ... Read More
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Wipes in Singapore
Wipes maintained healthy value sales in Singapore in 2024, with personal wipes being the best performing category. Functionality remains a critical driver in the mature category of wipes, particularly as consumers demand more efficient, multipurpose products that integrate easily into their busy lif ... Read More
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Baby and Child-Specific Products in Guatemala
In 2024, the market for baby and child-specific products in Guatemala recorded positive, yet fairly modest growth, in current value terms. One factor influencing this trend is the ongoing slowdown in the country's birth rate, which translated into a smaller consumer base for these items. Moreover, w ... Read More
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Baby and Child-Specific Products in North Macedonia
Value sales of baby and child-specific products in North Macedonia rose in 2024. Steady growth was noted despite high product prices, which were a lingering effect of inflation that has begun to subside. A significant driver of this growth was the rising consumer interest in specialised products des ... Read More
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Baby and Child-Specific Products in Romania
Baby and child-specific products in Romania continued to record steady value growth in 2024, supported by a slight year-on-year increase in births during 2024. Baby wipes was the largest category in 2024, which benefitted from the uptick in births. New launches also supported sales with brands respo ... Read More
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