Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Baby and Child-Specific Products in Algeria
Baby and child-specific products represented the fastest-growing category in the Algerian beauty and personal care market in 2024. Despite financial constraints, parents were willing to make sacrifices for the wellbeing of their children. However, due to increasing economic uncertainty, including so ... Read More
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Beauty and Personal Care in New Zealand
Sales of beauty and personal care returned to low positive volume growth in New Zealand in 2024, while value growth dropped slightly. This can be attributed to stabilising levels of inflation which have fallen again after two years of spikes. However, difficult economic conditions continue in New Ze ... Read More
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Baby and Child-Specific Products in New Zealand
Baby and child-specific products maintained positive growth in New Zealand in 2024, thanks to the fact that many such products are necessary, regular purchases for parents. This means baby and child-specific products are not so affected by price sensitivity compared to more discretionary beauty and ... Read More
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Baby and Child-Specific Products in Germany
In 2024, baby and child-specific products in Germany experienced stable, positive growth in terms of current value sales, driven by consistent demand for everyday essentials and an ongoing emphasis on gentle, skin-friendly formulations. Although birth rates have remained relatively stable, German pa ... Read More
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Baby and Child-Specific Products in Morocco
Value sales of baby and child-specific products recorded modest growth in 2024, reflecting both the constrained economic climate and shifting demographic dynamics in Morocco. Over the past three years, fertility rates in the country have declined to record lows, influenced by rising celibacy rates a ... Read More
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Baby and Child-Specific Products in Tunisia
Baby and child-specific products in Tunisia registered both healthy current and constant value growth in 2024. Volume sales also increased moderately, supported by continuing population growth. Families are generally having a small number of children and this enables parents to spend more on produc ... Read More
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Baby and Child-Specific Products in Cameroon
Positive sales of baby and child-specific products were driven by affordability and age-specific priorities in Cameroon in 2024. Local players cater to price-sensitive consumers, offering affordable options, while premium options are more popular for newborns and infants under two years of age. Euro ... Read More
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Baby and Child-Specific Products in Nigeria
Baby and child-specific products saw current value growth in Nigeria in 2024. However, the category experienced a significant decline in volume sales as a poor economy characterised by high inflation led to a strong reduction in consumer spending power. Consumers concentrated their consumption on th ... Read More
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Navigating Diaper Demand in the Baby Bust Economy
In a baby bust economy, the baby diaper industry must address declining birth rates by harnessing per capita penetration. This involves targeted portfolio segmentation, evidence-backed wellness enhancement and agile channel strategies. Adjacent areas of broader baby and maternity care and senior hyg ... Read More
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Baby and Child-Specific Products in Austria
Although Austria experienced one of its lowest birth rates since the end of the Second World War in 2023 a trend that persisted in 2024 the baby and child-specific products category continued to see strong consumer demand. The category’s solid value growth was driven by the launch of new products, i ... Read More
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Baby and Child-Specific Products in Australia
Baby and child-specific products provide to be resilient during a challenging year for consumers in terms of their finances, with the category seeing steady growth in current value terms in 2024. Baby and child-specific products such as baby wipes are perceived as essential purchases for some parent ... Read More
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Baby and Child-Specific Products in Sweden
Baby and child-specific products in Sweden saw steady growth in current value terms in 2024, supported by the fact that Swedish parents continue to prioritise spending on their children over themselves. Furthermore, there has been a growing preference for clean, minimal-ingredient products that are ... Read More
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Baby and Child-Specific Products in the United Kingdom
Value sales of baby and child-specific products increased modestly in current terms in the UK in 2024, but growth was significantly weaker than in the previous year, as unit price increases were smaller. Price increases, alongside premiumisation and innovation, have recently been crucial to the cate ... Read More
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Baby and Child-Specific Products in the United Arab Emirates
Baby and child-specific products saw strong current value growth in the United Arab Emirates in 2024. Baby wipes remained the largest category in baby and child-specific products at the end of the review period, as these products have a well-established place in baby care routines and are used acros ... Read More
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Baby and Child-Specific Products in Portugal
In 2024, value sales of baby and child-specific products increased in Portugal, largely due to growing awareness and focus on babies' health and well-being. Parents and caregivers are becoming more educated about the specific health needs of their infants. Issues such as rashes, respiratory difficul ... Read More
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Baby and Child-Specific Products in Estonia
Baby and child-specific products in Estonia witnessed a slowdown in current value growth over 2024, with retail volumes remaining stable. Sales continued to be driven by the stable birth rate and consistent demand for essential care items. Parents remained focused on safety, skin sensitivity, and pr ... Read More
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Baby and Child-Specific Products in Latvia
Baby and child-specific products in Latvia registered modest current value growth in 2024, though volume growth was marginal, as a declining birth rate dampened volume sales. Value sales were supported by trusted essentials, such as baby wipes, shampoos, bath products and barrier creams. Parents stu ... Read More
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Baby and Child-Specific Products in Norway
In 2024, baby and child-specific beauty and personal care products continued to show subdued performance, constrained by longstanding cultural and health authority guidance favouring a minimalist approach to infant hygiene. Norwegian parents remain encouraged to use as few products as possible, ofte ... Read More
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Baby and Child-Specific Products in Lithuania
Baby and child-specific products in Lithuania is not a fast developing category. In 2024, baby and child-specific products registered only marginal retail volume growth, albeit following declines in 2022 and 2023 as the rate of inflation stabilised. The demand for baby and child-specific products wa ... Read More
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Baby and Child-Specific Products in Indonesia
Baby and child-specific products in Indonesia experienced stable retail current value growth in 2024, driven by rising awareness of such products amongst Millennial mothers, who are tech-savvy and well-informed through the internet. With better education, these mothers prioritise the health and well ... Read More
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Baby and Child-Specific Products in Uruguay
The rate of growth in retail current value sales of baby and child-specific products accelerated sharply in 2024. A key factor behind this acceleration was a decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This de ... Read More
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Baby and Child-Specific Products in Egypt
In 2024, baby and child-specific products in Egypt experienced a decline in volume sales but saw a significant increase in current value terms. Volume decline was primarily driven by a surge in prices, which rose by more than 30%. Several factors contributed to this, including the devaluation of the ... Read More
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Beauty and Personal Care in Ukraine
Beauty and personal care saw current value growth in Ukraine in 2024. Sales recovered beyond the level seen in 2021, immediately before the Russian invasion, in current terms, though not at constant 2024 prices. At the end of the review period, demand for beauty and personal care products was suppor ... Read More
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Baby and Child-Specific Products in Ukraine
Baby and child-specific products saw current value growth in Ukraine in 2024. War has directly impacted the consumer base for these products, with many mothers and young children and potential parents having left the country since the Russian invasion. Moreover, those people who have stayed in Ukrai ... Read More
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Baby and Child-Specific Products in Pakistan
Baby and child-specific products recorded moderate growth in 2024, primarily supported by essential demand, despite Pakistan’s slowing birth rate. Parents remained cautious spenders due to inflation, but prioritised safety, gentleness, and trust in brand quality. Key drivers included baby shampoos, ... Read More
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