Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Nappies/Diapers/Pants in Sweden
Sales of nappies/diapers/pants declined in current value and retail volume terms in 2024. A major factor behind the decline of the category is Sweden’s declining birth rate, with the population aged 0-3 years having declined throughout the review period. From a value perspective, the category suffer ... Read More
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Retail Adult Incontinence in Sweden
Retail adult incontinence saw strong growth in current value and volume terms in 2024. This growth was tied to the ageing of the Swedish population and rising rates of obesity. Demand was also fuelled by a heightened focus on self-care with consumers and carers paying more attention to hygiene, clea ... Read More
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Nappies/Diapers/Pants in Poland
In 2024, nappies/diapers/pants in Poland rebounded from declines in 2023, with marginal retail volume growth and a strong increase in retail current value sales. However, retail volume sales remained well below the 2019 pre-Coronavirus (COVID-19) level across nappies/diapers at the end of the review ... Read More
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Away-From-Home Tissue and Hygiene in Portugal
Away-from-home (AFH) tissue and hygiene registered healthy growth in current value terms in Portugal in 2024, having benefitted from the continued recovery of the tourism industry. Hotels and other types of accommodation have seen further increases in occupancy rates, following an exceptional 2023. ... Read More
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Retail Adult Incontinence in Portugal
Retail adult incontinence represents the most dynamic category of the Portuguese tissue and hygiene market, having registered healthy sales growth both volume and current value terms in 2024. This expansion is being driven by multiple factors, including the rising prevalence of overweight and obese ... Read More
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Nappies/Diapers/Pants in Slovakia
The nappies/diapers/pants category in Slovakia experienced limited value growth in 2024 due to several contributing factors. A slow rate of price increases, combined with lower birth rates, resulted in stagnation. Moreover, minimal product innovation across leading brands contributed to the market's ... Read More
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Rx/Reimbursement Adult Incontinence in Poland
In 2024, Rx/reimbursement adult incontinence in Poland continued to post healthy retail volume and current value growth, albeit slower than in 2023 and other years of the review period. As in the retail sphere, demand increased alongside a growing number of consumers in older cohorts, who are more l ... Read More
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Tissue and Hygiene in Poland
Tissue and hygiene in Poland continued to register strong, if slower than in 2023, retail and away-from-home (AFH) volume and current value growth in 2024. The industry performance was shaped significantly by economic challenges, including still high inflation and adjustments in VAT (value-added tax ... Read More
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Wipes in Sweden
Sales of wipes declined in current value terms in 2024, with many consumers having to exercise caution in their spending due to cost-of-living pressures. Due to prevailing economic uncertainty, many households cut back their spending on wipes and switched to more affordable cleaning and hygiene alte ... Read More
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Tissue and Hygiene in Portugal
The Portuguese market for tissue and hygiene products experienced positive growth in current value terms in 2024, albeit at a slower pace than in the previous two years. This was still largely driven by elevated prices, although the country saw a general decline in the rate of inflation, which avera ... Read More
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Retail Adult Incontinence in Poland
Retail adult incontinence in Poland continued to see double-digit retail volume and current value growth in 2024. Poland's ageing population trend remained the key driver of growth. The 65-year-old-and-over population is increasing significantly, contributing to a higher prevalence of incontinence-r ... Read More
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Rx/Reimbursement Adult Incontinence in Slovakia
The landscape of Rx/reimbursement adult incontinence in Slovakia underwent notable changes in 2024 due to regulatory adjustments. From April 2024, new legislation was introduced to refine the prescription process, mandating that doctors indicate the specific level of incontinence on a designated vou ... Read More
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Nappies/Diapers/Pants in Pakistan
Nappies/diapers/pants in Pakistan continued to post fast retail volume and current value growth in 2024. Despite a gradual decline in the birth rate, the 0-3-year-old population remained high and growing in Pakistan at the end of the review period. This helped new born nappies/diapers to post the hi ... Read More
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Tissue and Hygiene in Sweden
Tissue and hygiene saw flat growth in current value terms in 2024, although performances varied significantly across the different categories. Three main factors shaped the performance of tissue and hygiene in 2024. First was population growth and the ongoing ageing of the population coupled with an ... Read More
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Menstrual Care in Hungary
In 2024, retail current value sales of menstrual care products saw moderate growth in Hungary, driven by inflation and ongoing price hikes, although this was less pronounced than the previous year of the review period. Euromonitor International's Menstrual Care in Hungary report offers a comprehensi ... Read More
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Tissue and Hygiene in Thailand
2024 saw notable shifts in Thailand’s tissue and hygiene industry, reflecting broader consumer preferences for sustainability, premiumisation and convenience. As the global emphasis on eco-friendly and recycled goods gathers momentum, Thai consumers are increasingly seeking products that align with ... Read More
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Menstrual Care in Thailand
Thailand’s menstrual care market continued to register robust expansion in 2024, propelled by evolving consumer awareness, increased disposable incomes, and changing social norms. Within this context, value sales demonstrated steady improvement, with slim/thin/ultra-thin towels with wings capturing ... Read More
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Retail Adult Incontinence in Georgia
Moderate value and volume growth of retail adult incontinence in 2024 was driven by the increasing number of Georgians aged 65 and over. The rise in unit prices due to inflation also contributed to value growth in the year. In addition, there is growing recognition and acceptance of incontinence iss ... Read More
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Nappies/Diapers/Pants in Guatemala
Nappies registered moderate current value and volume growth in Guatemala in 2024, though constant value growth fell as higher costs continued to hit profitability. In spite of a falling birth rate, increasing competition supported volume growth, as it put a downward trend on prices. Junior nappies/d ... Read More
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Retail Adult Incontinence in Hungary
In 2024, current value sales of retail adult incontinence increased due to the rising number of Hungarian consumers suffering from incontinence amid an ageing population. Additional factors contributing to growth included innovation and the availability of information about the condition, both in ma ... Read More
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Wipes in Hungary
Current value sales performance of wipes in Hungary was affected by rising prices in 2024, as local consumers sought products that were low-cost, convenient, and highly effective. These attributes applied to wipes, whether for cleaning or personal purposes. This, while growth was still robust, it wa ... Read More
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Health and Beauty Specialists in Portugal
Health and beauty specialists maintained small positive value growth in Portugal in 2024. This is attributed to the beauty industry remaining relatively resilient to economic uncertainties, as consumers are noted to be more inclined towards feel-good spending over spending on products per se. Within ... Read More
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Wipes in Georgia
Volume sales of wipes in Georgia experienced solid growth in 2024, driven by rising hygiene standards. Wet wipes provide a quick and easy cleaning solution, saving time and effort for those with busy lifestyles. The introduction of new options, including eco-friendly and biodegradable wipes, also at ... Read More
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Wipes in Guatemala
Wipes registered healthy volume growth in Guatemala in 2024, though there was a marginal fall in constant value sales. The volume growth was driven by increased availability and also aggressive promotions. These promotions have also seen new consumers trying wipes for the first time. Baby wipes cont ... Read More
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Nappies/Diapers/Pants in Georgia
Volume sales of nappies/diapers/pants witnessed further decline in 2024 due to the decline in the birth rate in Georgia. Value sales, however, increased, driven by inflation and the increasing availability of premium, natural and eco-friendly products. Euromonitor International's Nappies/Diapers/Pan ... Read More
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