Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
-
Beauty and Personal Care in Sweden
2024 was another strong year for beauty and personal care in Sweden, with solid value growth driven by premiumisation, ingredient-led product development, and a growing focus on skin health and routine building. While volume growth remained modest due to category maturity and cautious consumer spend ... Read More
-
Beauty and Personal Care in Norway
2024 marked another year of solid value growth for beauty and personal care in Norway, supported by a high level of consumer interest and the continued expansion of pharmacy and specialist retail. Although growth slowed slightly compared to the post-pandemic rebound years, the industry remained resi ... Read More
-
Menstrual Care in Singapore
Menstrual care maintained positive sales in Singapore in 2024, in both value and volume terms, albeit with volume only seeing sub-decimal growth. Towels saw the strongest growth, with tampons noted to be in a volume decline, demonstrating local consumers’ preference for towels over tampons. Overall, ... Read More
-
Retail Adult Incontinence in Singapore
Retail adult incontinence maintained healthy value and volume sales in Singapore in 2024, thanks to a confluence of supporting factors. Singapore has a growing senior population, reimbursement options for adult incontinence are not available in the country, thus making retail the only option, and co ... Read More
-
Beauty and Personal Care in Azerbaijan
Sales of beauty and personal care products in Azerbaijan experienced healthy growth in current value terms in 2024. With the rising popularity of self-care, and healthy living, more individuals chose to invest in beauty and personal care products that enhanced both physical appearance and overall we ... Read More
-
Beauty and Personal Care in Slovakia
In 2024, beauty and personal care in Slovakia experienced overall growth, though retail value gains decelerated relative to the previous year. This moderation is largely attributable to the stabilisation of unit prices and a decline in average inflation. Despite this slower pace, retail volumes exhi ... Read More
-
Beauty and Personal Care in Ecuador
Beauty and personal care saw growth in both value and volume terms in Ecuador in 2024, although, throughout the year, several negative factors impacted overall consumer spending. One of the most significant was a series of power outages, which peaked in September, lasting up to 12 hours in some area ... Read More
-
Menstrual Care in Austria
Menstrual care in Austria saw a recovery in volume sales over 2024, with consumers shifting towards products that provide better value in the face of continued economic uncertainty. Consumers remained concerned about higher costs of living with efforts to trade down exemplified by the growth of priv ... Read More
-
Menstrual Care in Estonia
Menstrual care sales in Estonia declined in volume terms but grew in value in 2024 due to a stable consumer base and rising taxes. Women are increasingly prioritising comfort and skin-friendly materials. Whilst organic cotton pads, biodegradable tampons, and reusable options like menstrual cups and ... Read More
-
Menstrual Care in Lithuania
Menstrual care in Lithuania registered marginal volume decline in 2024. With little increase in the size of the consumer base, the main trends reflect shifts between categories depending on factors such as the warmer weather and active lifestyles. Higher absorption products, such as Carefree Plus fr ... Read More
-
Menstrual Care in Ecuador
There was a marginal fall in current value sales in menstrual care in Ecuador in 2024, and a more pronounced fall in volume sales. With the economy under severe pressure, women cut back as much as possible, and changed products less often. While menstrual care is exempt from VAT, there is still a s ... Read More
-
Menstrual Care in Latvia
The rate of growth in retail current value sales of menstrual care slowed slightly but remained moderate in 2024. This growth was mainly driven by an increase in unit pricing, with only a marginal increase in retail volume sales amid increased public awareness regarding hygiene. An unusually warm su ... Read More
-
Menstrual Care in Brazil
Menstrual care in Brazil experienced moderate retail current value growth in 2024, with volume sales increasing at just a slightly slower rate, as prices remained relatively stable. Menstrual care is a mature category, with steady growth annually, usually aligning with inflation rates. Growth in 202 ... Read More
-
Menstrual Care in South Africa
Menstrual care in South Africa continued to record strong growth rates in 2024, despite the country experiencing tough economic factors such as high inflation and rising costs in the first half of the year. As a result, this influenced the value performance of menstrual care, with rising costs ensur ... Read More
-
Rx/Reimbursement Adult Incontinence in the United Kingdom
Rx/reimbursement adult incontinence in the UK continued to record volume declines in 2024, due to strong competition from retail adult incontinence. Although the category experienced value growth in 2022 and 2023, this was a result of a strong increase in unit prices, as inflation and the cost of pr ... Read More
-
Menstrual Care in the United Kingdom
Menstrual care in the UK experienced further value growth in 2024, with sales increasing by 4%. This performance was partly sustained by a consistent rise in demand, as the consumer base continued to expand in the local market, although the main factor was further unit price growth. 2022 and 2023 we ... Read More
-
Menstrual Care in Algeria
Although menstrual care in Algeria continued to expand at a healthy pace in current value terms in 2024, growth was slightly weaker than in 2023. This was partly explained by increased price competition as inflation gradually eased, but also reflected trading down to cheaper options amidst still-ele ... Read More
-
Menstrual Care in Chile
Despite a marginal improvement in retail volume terms, value growth of menstrual care in Chile notably slowed in 2024. This was mainly due to a stagnation in prices, following a second consecutive year of double-digit growth in 2023 due to elevated inflation. However, in 2024, high levels of promoti ... Read More
-
Menstrual Care in North Macedonia
Volume sales of menstrual products are largely determined by the size and growth dynamics of the consumer base, which is shrinking due to the country’s declining population. Nonetheless, innovation, premiumisation, and rising product prices helped menstrual care maintain healthy value growth in 2024 ... Read More
-
Menstrual Care in Tunisia
The menstrual care market in Tunisia recorded positive value growth in 2024, whilst volume growth was marginal. Value growth was driven by inflation and price increases in the year for most menstrual care products due to the rising cost of imported raw materials, transport and distribution. Volume d ... Read More
-
Menstrual Care in South Korea
Menstrual care in South Korea saw steady retail current value growth in 2024, although this was mainly due to price rises, as retail volume sales continued to decline, due to the falling population aged 12-54. Tampons saw the highest current value growth rate, as these products are increasingly popu ... Read More
-
Menstrual Care in Mexico
Menstrual care showed solid growth in Mexico in current value terms in 2024. A low retail volume increase was seen, due to the rising female population aged 12-54, while price rises also contributed to growth. While all categories experienced current value growth, the magnitude varied by product typ ... Read More
-
Menstrual Care in Switzerland
Value sales of menstrual care increased in 2024, supported by growing consumer interest in premium, sustainable and health-conscious products. Towels remained the most popular category, driven by their convenience and wide availability. Slim/thin/ultra-thin towels without wings emerged as the most d ... Read More
-
Retail Adult Incontinence in Switzerland
Retail value sales of adult incontinence products increased notably in 2024. Moderate/heavy adult incontinence remained the largest category, driven by Switzerland’s ageing population and longer life expectancy. As more elderly individuals live independently and remain active, demand for discreet, c ... Read More
-
Menstrual Care in Slovenia
Menstrual care in Slovenia posted moderate retail volume and strong current value growth in 2024, shaped by a stable 12-54-year-old female population and persistent, if lower, inflationary pressure on prices. The negative impact of rising product prices amidst inflation and geopolitical instability ... Read More
Research Assistance
