Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Menstrual Care in South Africa
Menstrual care in South Africa continued to record strong growth rates in 2024, despite the country experiencing tough economic factors such as high inflation and rising costs in the first half of the year. As a result, this influenced the value performance of menstrual care, with rising costs ensur ... Read More
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Rx/Reimbursement Adult Incontinence in the United Kingdom
Rx/reimbursement adult incontinence in the UK continued to record volume declines in 2024, due to strong competition from retail adult incontinence. Although the category experienced value growth in 2022 and 2023, this was a result of a strong increase in unit prices, as inflation and the cost of pr ... Read More
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Menstrual Care in the United Kingdom
Menstrual care in the UK experienced further value growth in 2024, with sales increasing by 4%. This performance was partly sustained by a consistent rise in demand, as the consumer base continued to expand in the local market, although the main factor was further unit price growth. 2022 and 2023 we ... Read More
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Menstrual Care in Algeria
Although menstrual care in Algeria continued to expand at a healthy pace in current value terms in 2024, growth was slightly weaker than in 2023. This was partly explained by increased price competition as inflation gradually eased, but also reflected trading down to cheaper options amidst still-ele ... Read More
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Menstrual Care in Chile
Despite a marginal improvement in retail volume terms, value growth of menstrual care in Chile notably slowed in 2024. This was mainly due to a stagnation in prices, following a second consecutive year of double-digit growth in 2023 due to elevated inflation. However, in 2024, high levels of promoti ... Read More
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Menstrual Care in Mexico
Menstrual care showed solid growth in Mexico in current value terms in 2024. A low retail volume increase was seen, due to the rising female population aged 12-54, while price rises also contributed to growth. While all categories experienced current value growth, the magnitude varied by product typ ... Read More
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Menstrual Care in Tunisia
The menstrual care market in Tunisia recorded positive value growth in 2024, whilst volume growth was marginal. Value growth was driven by inflation and price increases in the year for most menstrual care products due to the rising cost of imported raw materials, transport and distribution. Volume d ... Read More
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Menstrual Care in South Korea
Menstrual care in South Korea saw steady retail current value growth in 2024, although this was mainly due to price rises, as retail volume sales continued to decline, due to the falling population aged 12-54. Tampons saw the highest current value growth rate, as these products are increasingly popu ... Read More
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Menstrual Care in Switzerland
Value sales of menstrual care increased in 2024, supported by growing consumer interest in premium, sustainable and health-conscious products. Towels remained the most popular category, driven by their convenience and wide availability. Slim/thin/ultra-thin towels without wings emerged as the most d ... Read More
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Menstrual Care in North Macedonia
Volume sales of menstrual products are largely determined by the size and growth dynamics of the consumer base, which is shrinking due to the country’s declining population. Nonetheless, innovation, premiumisation, and rising product prices helped menstrual care maintain healthy value growth in 2024 ... Read More
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Retail Adult Incontinence in Switzerland
Retail value sales of adult incontinence products increased notably in 2024. Moderate/heavy adult incontinence remained the largest category, driven by Switzerland’s ageing population and longer life expectancy. As more elderly individuals live independently and remain active, demand for discreet, c ... Read More
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Menstrual Care in Slovenia
Menstrual care in Slovenia posted moderate retail volume and strong current value growth in 2024, shaped by a stable 12-54-year-old female population and persistent, if lower, inflationary pressure on prices. The negative impact of rising product prices amidst inflation and geopolitical instability ... Read More
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Menstrual Care in Croatia
In the year 2024, menstrual care in Croatia reported healthy growth in value terms although volume sales continued to decline. This trend reflects the growing emphasis on buying quality and sustainable products, over quantity. Consumers are increasingly opting for higher-priced items, such as organi ... Read More
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Menstrual Care in Japan
Since 2022, Japan has faced significant challenges due to rising inflation and a weakening yen, which led to price increases on various products. Euromonitor’s Economies data reveal that the annual exchange rate of the Japanese yen against the US dollar has seen a substantial decline since 2022. The ... Read More
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Menstrual Care in India
Menstrual care continued to see dynamic retail volume and current value growth in India in 2024, with towels continuing to dominate sales and drive growth. This trend can be linked to heightened awareness campaigns that aim to dismantle taboos and advocate for menstrual hygiene. Furthermore, increas ... Read More
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Menstrual Care in China
In 2024, retail sales of menstrual care products in China saw continued steady current value growth compared with 2023, with a low single-digit increase. Despite the sluggish recovery of China’s economy in the post-pandemic era, which heightened consumer uncertainty and led to a more cautious approa ... Read More
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Menstrual Care in Australia
Value sales of menstrual care in Australia continued to rise in 2024, as efforts to raise awareness and destigmatize menstruation continued to gain traction, promoting a more inclusive and open society. This is helping to raise awareness of menstruation, which impacts many aspects of life, from part ... Read More
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Menstrual Care in Nigeria
In 2024, value sales of menstrual care saw a double-digit increase, largely driven by inflationary pressures, which resulted in higher prices. Some consumers consider menstrual products essential, benefiting sales. These consumers are unwilling to substitute traditional menstrual care with reusable ... Read More
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Menstrual Care in Kazakhstan
While menstrual care in Kazakhstan saw current value sales increase in 2024, growth was relatively modest and fell well below that recorded in 2023. This was partly because a sustained drop in inflation alleviated pricing pressures and encouraged more aggressive discount promotions, both from leadin ... Read More
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Menstrual Care in Cameroon
Menstrual care in Cameroon witnessed strong growth in retail volume and current value terms over 2024, amid product diversification from the leading players Sitracel SA, Homebro Cameroon Ltd and Promed Cameroun. Innovations have attracted consumers with sales fuelled by the growing popularity of mul ... Read More
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Menstrual Care in Turkey
Menstrual care saw robust value sales in Turkey in 2024, albeit volume sales were low. Towels saw the strongest value growth across categories, although again with low volume sales. Towels is the largest category in terms of value size, with slim/thin/ultra-thin towels being notable in this context, ... Read More
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Menstrual Care in Uruguay
Menstrual care registered both healthy current value and volume growth in in Uruguay 2024. An improving economy, as well as a significant drop in cross-border shopping into Argentina (due to the appreciation of the Argentine peso), supported the positive performance. Euromonitor International's Mens ... Read More
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Menstrual Care in Bosnia and Herzegovina
The recent inflation wave negatively impacted consumer confidence and led to significant price increases. With limited disposable incomes, consumers in Bosnia and Herzegovina are prioritising purchases and seeking value, turning to lower-priced menstrual care brands and private label products. The s ... Read More
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Menstrual Care in Morocco
Menstrual care in Morocco grew by 9% in current value terms in 2024, driven by increasing awareness, shifting perceptions, and expanding geographical penetration of these products. Growth was further supported by a rising population of females aged 12 to 54 and increased use of contraception. Additi ... Read More
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Menstrual Care in Finland
In 2024, value sales of menstrual care products saw continued growth, albeit at a slower pace compared to the previous two years. This growth was primarily driven by modest price increases, indicating a return to more stable conditions following a period of high inflation. Whilst inflation eased, pr ... Read More
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