Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Fragrances in Latvia
Among all beauty and personal care products in Latvia in 2024, fragrances was the star performer, registering healthy current value and volume growth. Gifting occasions like birthdays and Christmas, along with more day-to-day use, supported both male and female fragrance sale. Retailers also investe ... Read More
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Premium Beauty and Personal Care in Estonia
Premium beauty and personal care in Estonia witnessed moderate value growth in 2024, reflecting a clear shift in consumer attitudes toward selective spending in this category. While day-to-day routines remained relatively simple for many consumers, shoppers showed increased willingness to invest in ... Read More
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Hair Care in Estonia
Hair care in Estonia witnessed flat volume sales over 2024, although there were some value gains as consumers made subtle switches and traded up. Core hair care routines remained intact, as most consumers continued purchasing basic shampoo and conditioner, but showed a growing openness to added-valu ... Read More
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Skin Care in Latvia
Skin care remained Latvia’s bestselling beauty and personal care product in 2024, and also registered healthy current value growth. This growth was supported by a growing awareness of skin health, increased focus on self-care and a wave of new product launches across both mass and premium segments. ... Read More
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Colour Cosmetics in Estonia
Colour cosmetics in Estonia posted steady value growth in 2024, as consumers return to offices, events, and everyday grooming. Rather than dramatic looks, make-up trends leaned toward natural, polished appearances, with light foundation, brow gels, and tinted balms taking priority. Consistent demand ... Read More
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Oral Care in Latvia
Oral care registered a modest increase in current value sales, though volume sales were unchanged. Core products like toothpaste and manual toothbrushes drove the bulk of purchases. However, while value was the key driver of sales, there was also growing interest in products offering additional bene ... Read More
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Premium Beauty and Personal Care in Latvia
Premium beauty and personal care registered healthy current value growth in Latvia in 2024, as consumers embraced small luxuries, particularly in skin care and fragrances. Brands tapped into emotional themes like self-care and personal expression, making premium feel more justifiable even in a price ... Read More
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Depilatories in Latvia
Depilatories registered minimal value growth in Latvia 2024, with volume sales falling slightly, partly due to continuing population decline. Another reason for the muted performance is that more women are investing in permanent hair removal, as well as other salon treatments. That said, at-home pro ... Read More
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Skin Care in Estonia
Skin care in Estonia witnessed slower growth in 2024, as consumers largely stuck with their usual routines and everyday products. There was growing interest in products that offer targeted benefits, such as hydration-focused moisturisers, calming creams, and formulas for sensitive skin. Many consume ... Read More
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Deodorants in Estonia
Deodorants in Estonia witnessed steady value growth over 2024. Gradual shifts in consumer preferences toward gentler, skin-friendly options are evident. Whilst most shoppers stuck with their usual deodorant format, mainly roll-ons or sprays, greater interest in long-lasting protection and aluminium- ... Read More
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Colour Cosmetics in Latvia
Colour cosmetics registered both healthy current value and volume growth in Latvia in 2024. Affordability, as well as continuing innovation, supported growth. In addition, influencers on social media are playing an increasing role in driving sales, particularly for consumers under 30 years of age. E ... Read More
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Beauty and Personal Care in Latvia
Beauty and personal care registered healthy current value growth in Latvia in 2024. However, volume growth was more muted, as continuing population decline dampened volume sales. Shoppers continued to prioritise core proudcts such as skin care, hair care and oral care, while also investing in less e ... Read More
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Bath and Shower in Lithuania
In 2024, bath and shower in Lithuania registered a slight decrease in retail volume sales and a moderate increase in retail current value sales. At the end of the review period, bath and shower was a saturated category, hampered by limited population and household number increases and little potenti ... Read More
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Hair Care in Lithuania
Hair care in Lithuania registered slow growth in retail volume sales in 2024; albeit an improvement on the flat growth posted in 2023. Hair care is regarded as a highly mature or even saturated category, with few organic or natural growth avenues open to manufacturers. The total population and numbe ... Read More
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Premium Beauty and Personal Care in Norway
Premium beauty and personal care continued to outperform mass offerings in 2024, bolstered by consumer interest in skin-friendly, scientifically supported, and multifunctional products. Norwegian shoppers remained highly ingredient-conscious, gravitating towards clean formulations with proven active ... Read More
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Deodorants in Lithuania
Deodorants in Lithuania registered slow growth in retail volume sales and a moderate increase in retail current value sales in 2024. The category is mature, with some signs of saturation. Even the potential of problem solvers like pharma or dermocosmetics brands is more or less exhausted, but helps ... Read More
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Skin Care in Lithuania
Skin care in Lithuania recorded above-average retail volume and current value growth in beauty and personal care in 2024. While moderate retail volume and strong retail current value growth in 2024 represented a slowdown, compared with 2023, both mass and premium products remained popular at the end ... Read More
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Beauty and Personal Care in Norway
2024 marked another year of solid value growth for beauty and personal care in Norway, supported by a high level of consumer interest and the continued expansion of pharmacy and specialist retail. Although growth slowed slightly compared to the post-pandemic rebound years, the industry remained resi ... Read More
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Baby and Child-Specific Products in Norway
In 2024, baby and child-specific beauty and personal care products continued to show subdued performance, constrained by longstanding cultural and health authority guidance favouring a minimalist approach to infant hygiene. Norwegian parents remain encouraged to use as few products as possible, ofte ... Read More
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Mass Beauty and Personal Care in Lithuania
Mass beauty and personal care in Lithuania continued to lead the industry in retail value sales in 2024, supported by still healthy, if slower than in 2023, growth. At the end of the review period, mass beauty and personal care dominated in less added-value categories, such as bath and shower. Mass ... Read More
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Baby and Child-Specific Products in Lithuania
Baby and child-specific products in Lithuania is not a fast developing category. In 2024, baby and child-specific products registered only marginal retail volume growth, albeit following declines in 2022 and 2023 as the rate of inflation stabilised. The demand for baby and child-specific products wa ... Read More
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Fragrances in Norway
Fragrances continued their strong trajectory in Norway in 2024, albeit with growth slightly slowing after the exceptional post-pandemic boom. Since 2019, the category has nearly doubled in value, pointing to a structural shift in consumer behaviour. While a temporary correction had been anticipated ... Read More
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Deodorants in Norway
Deodorants remained a mature and relatively flat category in Norway in 2024. Despite the return of social activities and sustained interest in fitness, volume sales continued to decline. This ongoing softness is primarily driven by ingrained consumer habits many Norwegians do not use deodorant daily ... Read More
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Sun Care in Norway
Sun care experienced a slower year in 2024 due to unfavourable summer weather. Compared to the sunnier season in 2023, the cooler and wetter climate discouraged regular sun protection use, leading to a decline in volumes for core products. However, consumer interest in skin care-infused sun protecti ... Read More
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Depilatories in Lithuania
Depilatories in Lithuania recorded a small overall decrease in retail volume sales in 2024, following a moderate increase in 2023. Meanwhile, retail current value sales rose healthily at the end of the review period, if at a slower rate compared with 2023. A long summer in 2024 boosted particularly ... Read More
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