Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Hair Care in Latvia
Hair care in Latvia registered modest current value growth in 2024, though volume growth was minimal, as continuing population decline dampened volume sales. Consumers remained committed to basics such as shampoo and conditioner, but also showed more interest in scalp health, frizz control and moist ... Read More
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Bath and Shower in Latvia
Bath and shower registered minimal value growth in Latvia 2024, with volume sales falling slightly, partly due to continuing population decline. Consumers stuck to essential offerings like liquid soaps, shower gels and bath foams. Promotions were frequent, especially for family-size formats or multi ... Read More
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Sun Care in Estonia
In 2024, sun care value sales in Estonia was supported by greater awareness around UV protection and a return to travel-driven purchasing. Locals are becoming more consistent with SPF use, especially on the face, thanks to the growing links between sun exposure, ageing, and skin sensitivity. Warmer ... Read More
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Sun Care in Latvia
Sun care in Latvia was one of the top performers in 2024, registering both healthy current value and volume growth. A long, hot summer supported volume sales. In addition, there is growing understanding of the dangers of UV exposure and this also supported growth and is seeing more consumers wearing ... Read More
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Bath and Shower in Estonia
Bath and shower in Estonia is a mature category that reported stagnant volume sales in 2024. Modest value growth reflects the everyday use of these products, as well as modest trading up to new formats and scents. Consumers largely stuck with familiar products, but rising awareness around hygiene an ... Read More
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Depilatories in Estonia
Depilatories in Estonia enjoyed stability in 2024, with growth largely driven by price adjustments and regular demand for razors and blades. While consumer routines were relatively stable, the return of travel and social events boosted purchases during the spring and summer. Supermarkets and discoun ... Read More
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Mass Beauty and Personal Care in Latvia
Mass beauty and personal care registered healthy current value growth in 2024 in Latvia, though not as high as for premium. Frequent promotions and consistent shelf presence in both supermarkets and health and beauty stores supported value sales. Budget-conscious shoppers continued to reach for thei ... Read More
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Baby and Child-Specific Products in Estonia
Baby and child-specific products in Estonia witnessed a slowdown in current value growth over 2024, with retail volumes remaining stable. Sales continued to be driven by the stable birth rate and consistent demand for essential care items. Parents remained focused on safety, skin sensitivity, and pr ... Read More
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Deodorants in Latvia
Deodorants in Latvia registered modest current value growth in 2024, though volume growth was minimal, as continuing population decline dampened volume sales. While deodorants is largely a routine buy, there was noticeable activity around promotions and multi-pack deals in supermarkets. An example w ... Read More
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Men's Grooming in Latvia
Men’s grooming saw a healthy rise in value sales in Latvia in 2024. Interest in skin care, beard care, and fragrance continued to grow, particularly for younger men of under 30-years-of-age. Grooming was increasingly seen as part of broader self-care, and that was reflected in subtle changes in mess ... Read More
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Oral Care in Estonia
Oral care in Estonia posted solid growth in current value terms over 2024, supported by steady demand for toothpaste and the growing interest in electric toothbrushes and tooth whitening products. While daily usage routines remained consistent, small upgrades, like switching to enamel-protective or ... Read More
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Beauty and Personal Care in Estonia
Beauty and personal care in Estonia witnessed a slowdown in volume sales over 2024, despite the gradual return to discretionary spending in 2024. Whilst consumers generally remained cautious with expenditure, there was greater interest in products with added skin care benefits or gentle formulations ... Read More
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Men's Grooming in Estonia
In 2024, men’s grooming in Estonia was supported by the growing interest in men’s self-care and solid performance in men’s fragrances. Value growth was driven by both premium gifting and small upgrades in personal care staples, like shaving products and face washes. Younger men are beginning to pay ... Read More
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Fragrances in Estonia
Fragrances in Estonia grew well in current value terms in 2024, marking another strong year of recovery. Gifting, personal indulgence, and a return to more frequent socialising helped drive demand, particularly in premium fragrances. Consumers showed a greater willingness to spend on well-known scen ... Read More
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Baby and Child-Specific Products in Latvia
Baby and child-specific products in Latvia registered modest current value growth in 2024, though volume growth was marginal, as a declining birth rate dampened volume sales. Value sales were supported by trusted essentials, such as baby wipes, shampoos, bath products and barrier creams. Parents stu ... Read More
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Fragrances in Latvia
Among all beauty and personal care products in Latvia in 2024, fragrances was the star performer, registering healthy current value and volume growth. Gifting occasions like birthdays and Christmas, along with more day-to-day use, supported both male and female fragrance sale. Retailers also investe ... Read More
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Premium Beauty and Personal Care in Estonia
Premium beauty and personal care in Estonia witnessed moderate value growth in 2024, reflecting a clear shift in consumer attitudes toward selective spending in this category. While day-to-day routines remained relatively simple for many consumers, shoppers showed increased willingness to invest in ... Read More
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Hair Care in Estonia
Hair care in Estonia witnessed flat volume sales over 2024, although there were some value gains as consumers made subtle switches and traded up. Core hair care routines remained intact, as most consumers continued purchasing basic shampoo and conditioner, but showed a growing openness to added-valu ... Read More
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Skin Care in Latvia
Skin care remained Latvia’s bestselling beauty and personal care product in 2024, and also registered healthy current value growth. This growth was supported by a growing awareness of skin health, increased focus on self-care and a wave of new product launches across both mass and premium segments. ... Read More
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Colour Cosmetics in Estonia
Colour cosmetics in Estonia posted steady value growth in 2024, as consumers return to offices, events, and everyday grooming. Rather than dramatic looks, make-up trends leaned toward natural, polished appearances, with light foundation, brow gels, and tinted balms taking priority. Consistent demand ... Read More
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Oral Care in Latvia
Oral care registered a modest increase in current value sales, though volume sales were unchanged. Core products like toothpaste and manual toothbrushes drove the bulk of purchases. However, while value was the key driver of sales, there was also growing interest in products offering additional bene ... Read More
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Premium Beauty and Personal Care in Latvia
Premium beauty and personal care registered healthy current value growth in Latvia in 2024, as consumers embraced small luxuries, particularly in skin care and fragrances. Brands tapped into emotional themes like self-care and personal expression, making premium feel more justifiable even in a price ... Read More
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Depilatories in Latvia
Depilatories registered minimal value growth in Latvia 2024, with volume sales falling slightly, partly due to continuing population decline. Another reason for the muted performance is that more women are investing in permanent hair removal, as well as other salon treatments. That said, at-home pro ... Read More
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Skin Care in Estonia
Skin care in Estonia witnessed slower growth in 2024, as consumers largely stuck with their usual routines and everyday products. There was growing interest in products that offer targeted benefits, such as hydration-focused moisturisers, calming creams, and formulas for sensitive skin. Many consume ... Read More
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Deodorants in Estonia
Deodorants in Estonia witnessed steady value growth over 2024. Gradual shifts in consumer preferences toward gentler, skin-friendly options are evident. Whilst most shoppers stuck with their usual deodorant format, mainly roll-ons or sprays, greater interest in long-lasting protection and aluminium- ... Read More
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