Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Skin Care Path to Purchase: Selection, Purchase, Engagement
This report highlights Euromonitor International's Path to Purchase methodology and insights approach, with a focus on the results of the Voice of the Consumer: Beauty Survey. It covers the skin care category, examining global consumer beauty routines, skin care habits and purchase journey trends. E ... Read More
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Hair Care in Sweden
Hair care in Sweden continued to show solid growth in current value terms and steady growth in retail volume terms in 2024, with value sales boosted by premiumisation. While commodification remains a challenge—especially in the grocery retailers channel—the post-pandemic shift towards home treatment ... Read More
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Tissue and Hygiene in Côte d'Ivoire
Tissue and hygiene sales saw strong and steady growth in current value terms in 2024, following a similar pattern seen in the previous few years. Growth was driven by urbanisation, rising hygiene awareness, and expanding retail access. However, economic pressures are pushing consumers toward more af ... Read More
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Mass Beauty and Personal Care in Sweden
Mass beauty and personal care in Sweden delivered steady growth in current value terms in 2024. While premiumisation continued to impact the overall growth of beauty and personal care, several mass categories—such as skin care, hair care, and sun care—continued to benefit from the strong performance ... Read More
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Skin Care in Sweden
Skin care saw healthy growth in current value terms in 2024 with sales driven by premiumisation and a high degree of product innovation. However, signs of maturity are becoming more visible after several years of pandemic-driven home treatment and self-care trends with volume sales seeing a small de ... Read More
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Sun Care in Sweden
Sun care saw a moderate increase in retail volume terms in Sweden in 2024, supported by an unusually early start to summer, warmer conditions in the north, and increased domestic and international travel. While June and July brought mixed weather across much of the country, August was more stable, a ... Read More
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Beauty and Personal Care in Sweden
2024 was another strong year for beauty and personal care in Sweden, with solid value growth driven by premiumisation, ingredient-led product development, and a growing focus on skin health and routine building. While volume growth remained modest due to category maturity and cautious consumer spend ... Read More
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Colour Cosmetics in Sweden
Colour cosmetics in Sweden continued to perform well in current value terms in 2024. Value growth was boosted by a strong premiumisation trend, product innovation, and sustained consumer interest. Sweden’s minimalist aesthetic still influences usage, with a focus on skin-first, natural-looking make- ... Read More
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Bath and Shower in Sweden
Bath and shower saw steady growth in current value terms in Sweden in 2024. However, volume sales continued to decline due to category maturity and increasing commodification. In contrast, value sales continued to grow thanks in part to the premiumisation trend. For example, liquid soap and body was ... Read More
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Depilatories in Sweden
Depilatories remains a stable and highly mature category in Sweden. A smooth, hair-free appearance continues to be the norm, especially among women, but innovation is limited, and the market is defined by routine purchasing and low consumer engagement. In 2024, the category saw a small decline in re ... Read More
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Men's Grooming in Sweden
Men’s grooming saw steady growth in current value terms in Sweden in 2024 although it remains a relatively underdeveloped category outside of men’s shaving and men’s fragrances. While value sales increased in 2024—boosted by premiumisation—volume growth remained limited due to weak demand for men-sp ... Read More
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Oral Care in Sweden
Oral care remained a stable and mature category in Sweden in 2024, recording healthy growth in current value terms. Volume sales also saw moderate growth, driven by population growth, rising awareness among immigrant groups, and more regular oral hygiene routines. Oral care saw stronger growth in cu ... Read More
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Premium Beauty and Personal Care in Sweden
Premium beauty and personal care continued to outperform the mass segment in 2024, with strong growth momentum across skin care, fragrances, colour cosmetics, and hair care. Ingredient-led formulations, a clean beauty positioning, and a minimalist, clinical aesthetic remained key drivers, particular ... Read More
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Tissue and Hygiene in Ethiopia
In 2024, tissue and hygiene sales rose in value terms. Sales are being driven by urbanisation, rising hygiene awareness, and expanding retail access, while economic pressures are pushing consumers towards affordable, value-orientated products. The market is growing steadily, with nappies/diapers/pan ... Read More
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Baby and Child-Specific Products in Sweden
Baby and child-specific products in Sweden saw steady growth in current value terms in 2024, supported by the fact that Swedish parents continue to prioritise spending on their children over themselves. Furthermore, there has been a growing preference for clean, minimal-ingredient products that are ... Read More
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Deodorants in Sweden
Deodorants remained a slow-moving, mature category in Sweden in 2024 reporting only moderate growth in current value terms. Meanwhile, volume sales declined, with value growth largely driven by inflation and modest premiumisation. Deodorant roll-ons continued to dominate sales, but many shoppers tra ... Read More
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Fragrances in Sweden
Fragrances was the most dynamic category in beauty and personal care in Sweden in 2024, although the pace of growth was more moderate than in the post-pandemic surge in sales seen in 2022 and 2023. The category has expanded rapidly over the last few years of the review period reflecting a structural ... Read More
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Beauty and Personal Care in the United Kingdom
Value sales of beauty and personal care products rose in current terms in the UK in 2024, albeit at a slightly slower rate than in the previous two years. The slight deceleration can be predominantly attributed to the softening of inflationary pressure resulting in weaker price hikes, which had been ... Read More
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Men's Grooming in the United Kingdom
Men's grooming experienced solid current value growth in the UK in 2024. Although the performance remained healthy, the growth rate represented a slight deceleration from the previous year. This can be attributed to a more tempered hike in unit prices. However, consumer demand for male-specific beau ... Read More
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Premium Beauty and Personal Care in the United Kingdom
Premium beauty and personal care saw current value growth in the UK in 2024. While consumers faced economic pressures, they also displayed a need for indulgence, which helped to maintain the segment’s solid growth. While consumers in the UK are opting to trade down in many “essential” categories, su ... Read More
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Bath and Shower in the United Kingdom
In 2024, bath and shower products saw a modest increase in value sales in current terms in the UK, with growth constrained by maturity across most categories. Body wash/shower gel remained the largest category. While it saw sales rise in current value terms, the category experienced stagnation at co ... Read More
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Hair Care in the United Kingdom
Hair care registered current value growth in the UK in 2024, albeit at a marginally slower rate than in 2023, as unit price rises softened. Value growth in the category was predominantly driven by mass brands responding to consumer demand for more premium offerings and features at a more affordable ... Read More
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Deodorants in the United Kingdom
Deodorants continued to register growth in the UK in 2024. However, the pace of growth slowed compared to the surge seen in 2022 and 2023 due to consumers returning to routine lifestyles after the pandemic, coupled with significant unit price increases during that period. Nevertheless, demand for de ... Read More
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Depilatories in the United Kingdom
Depilatories saw modest current value growth in the UK in 2024 driven by an increasing consumer focus on personal grooming and self-care. Even though inflation slowed down in 2024, prices continued to rise, which supported current value growth even as volumes stagnated. The category also saw gains f ... Read More
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Oral Care in the United Kingdom
Oral care saw modest current value growth in the UK in 2024. Growth was mainly driven by modest growth in both the population and unit prices, as consumers looked to more premium versions of mature categories such as toothbrushes and toothpaste. Value sales have also been boosted slightly by the gro ... Read More
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