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Personal Care Appliances in South Africa

Publisher Euromonitor International
Published Feb 25, 2026
Length 28 Pages
SKU # EP20934979

Description

The personal care appliances market in South Africa demonstrated modest growth in 2025, driven by the continued strength of hair care appliances and increasing consumer interest in personal grooming. The market is expected to remain attractive due to forecast growth in retail volume terms, driven by rising disposable incomes and consumer demand for innovative products. Other key drivers include the rise of influencer-led marketing, innovations in health-focused features, and the growing populari...

Euromonitor International's Personal Care Appliances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Personal Care Appliances in South Africa
Euromonitor International
February 2026
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasing interest in personal grooming helps drive sales
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Influencer marketing boosts sales of grooming essentials
Hair care appliances dominate market share
Growth in other personal care appliances
WHAT’S NEXT?
Influencers and smart technology will drive future growth
CHART 3 South African Brands are Riding the Influencer Marketing Wave
Hair care appliances to remain dominant over the forecast period
Other personal care appliances to grow fastest over the forecast period
COMPETITIVE LANDSCAPE
Xiaomi gains ground with cordless innovations
Emerging players challenge established brands with innovation
CHART 4 Xiaomi’s Cordless Hair Trimmer Gains Market Share in South Africa
CHANNELS
Offline retail dominates sales through hypermarkets and health and beauty specialists
E-commerce gains traction with click-and-collect services and promotional events
Retail e-commerce plays a growing role with increased competition and innovation
PRODUCTS
Health and wellness drives innovation in appliances
Philips leads innovation with advanced sonic toothbrushes
CHART 5 Phillips Introduce New Generation of Sonic Toothbrushes with Improved Technology
Innovation drives business growth and competition
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Samsung Launches AI Refrigerator with SmartThings Integration and Food Recognition
CHART 10 Beko Launches EnergySpin Washing Machine in South Africa
CHART 11 DNA Dual Air fryer Oven Offers Multi-Drawer Cooking for Busy Households
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in South Africa 2025
CHART 14 Key Insights on Consumers in South Africa 2025
CHART 15 Consumer Landscape in South Africa 2025
CONSUMER APPLIANCES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Smart technology, energy-efficient products and rising urbanisation to drive sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Positive growth driven by shifting consumer preferences
Inverter technology helps drive continued growth in refrigeration appliances
Dishwashers growth driven by middle-class expansion
WHAT’S NEXT?
Smart technology and energy efficiency drive growth
Refrigeration appliances will remain the largest category in value terms
Fastest growth expected in robotic vacuum cleaners and air fryers
COMPETITIVE LANDSCAPE
Home of Living Brands and Defy Appliances lead the market
No significant mergers or acquisitions in 2025
CHANNELS
Hypermarkets and non-grocery retailers dominate consumer appliance sales
E-commerce gains traction with competitive pricing and convenience
No new retail brands or concepts expected to emerge in 2026
PRODUCTS
Smart and AI-powered features reshape appliance functionality
Beko Energyspin washing machine sets new efficiency standard
DNA Dual Air Fryer Oven offers multi-drawer cooking convenience
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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