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Kids and retailing: future trends part 1 – children, shopping and their representation

Kids and retailing: future trends part 1 – children, shopping and their representation

This ebook has a child focus within shopping from three perspectives. The papers include the representation of shopping that children are given through books as well as the perception they have of the ideal shopping, the store retail landscape studied from the viewpoints of discretionary consumption and the store atmosphere, and finally two aspects of retail catalogues (the children’s reaction to incongruent images and the meaning of the absence of children).


‘Boys and dolls; girls and cars’: children’s reactions to incongruent images in a retailer’s catalogue,Convenience stores and discretionary food consumption among young Tokyo consumers.,Exploring children’s responses to store atmosphere,Kids and retailing, future trends part 1 – children, shopping and their representation,Perception of young children of the ideal shopping experience,The child "in absentia" in furniture retail catalogues,The representation of shopping in children's books

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