Innovation in luxury value chain

Innovation in luxury value chain

The scientific community is actively investigating how companies are reacting to the dramatic changes taking place in the markets, and studying emerging (best) practices developed to address the above unprecedented challenges. Most influential scholars in the field of Value Creation in the Luxury business have been invited to submit the output of their researches for publication in this ebook. The result is dedicated to new paradigms and best practices in the Luxury Value Chain.

A luxury brand management framework built from historical review and case study analysis,Exploring replenishment in the luxury fashion Italian firms: evidence from case studies,Gen Y, Italians and Americans perception of cashmere: sustainable, somehow luxurious and comes from . . . goats,Guest Editorial,Lean thinking in the luxury-fashion market: evidences from an extensive industrial project,New life luxury: upcycled Scottish heritage textiles,Selling luxury goods online: effects of online accessibility and price display,Supply Chain strategy for companies in the luxury-fashion market: aligning the Supply Chain towards the Critical Success Factors,The complexity of value in the luxury industry: from consumers' individual value perception to luxury consumption,The role of provenance in luxury textile brands

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