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Branding of Emerging Nations: A Multidisciplinary Perspective

Branding of Emerging Nations: A Multidisciplinary Perspective

This e-book contains some of the best papers presented at the First International Marketing Conference. Though the e-book is primarily based on the conference, it also includes several papers from other authors. It is imperative for an emerging and developing nation like India to visit and identify the potential opportunities and challenges that lie ahead in the process of ‘Globalizing Brand India’. Hence, this e-book takes into account the significance of the phenomenon of globalization. The six papers address some of the multidisciplinary issues in the domains of branding of emerging nations.


Branding of emerging nations: a multidisciplinary perspective ,Cultural influence on brand loyalty of rural consumers in the Indian context,Factors impacting the adoption of m-banking: understanding brand India’s potential for financial inclusion,Patient satisfaction and brand loyalty in healthcare organizations in India ,Predisposition towards foreign brands and materialism: a quantitative assessment,The influence of country image on luxury value perception and purchase intention,Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

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