Adding strategic and operational value to retail and distribution
This ebook presents the best papers from the 4th International Conference on Contemporary Marketing Issues in June 2016 in Greece. It includes contributions from Greece, Portugal, Serbia, Slovenia, and the UK. It covers the fashion, cosmetic surgery, animal healthcare, and higher education sectors. It addresses the marketing issues of segmentation, buyer behaviour decision-making co-creation, the use of social media and identity.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook