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Xmas and the Post-Xmas sales 2018

Xmas and the Post-Xmas sales 2018

This report examines the crucial Christmas and Boxing Day retail period in the UK and is based on interviews with 1,000 consumers over 2017 and 2018. 2018 was another poor year for Christmas retail, with consumers cutting back on who they bought for and relying more on loans and credit cards to fund their spending, while a number of other trends also cut into how many bought traditional retail gifts. The 'sales' were also subdued, as they increasingly lose out to Black Friday events, with levels of impulse purchasing hitting a particularly low level.


1. Intro
2. Report Sumamry - Pre Xmas
3. Report sumamry - The Sales
4. What did consumers do over Xmas
5. Where did consumers shop over Xmas (retailer)
6. Where did consumers shop over Xmas (channel)
7. How much did consumers spend over Xmas?
8. How did consumers fund their xmas spending?
9. What did consumers buy for Xmas?
10. How many consumers made their own Xmas gifts/decorations?
11. Who did consumers give Xmas gifts to?
12. How much work on their homes did consumers do for Xmas?
13. How much have consumers spent in the post-xmas sales?
14. How much have consumers spent in the post-xmas sales?
15. What role did 'money gifts' play in post-Xmas sales spending?
16. How spontaneus were shoppers' sales purchases?
17. What have consumers bought in the post-Xmas sales?
18. Where is the best value perceived in the post-Xmas sales?
19. How did consumers shop in the post-Xmas sales?
20. What are the preferred channels for sales shopping?
21. How interested are consumers in the different sales periods?

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