Xmas and the Post-Xmas sales 2017
This report examines the crucial Christmas and Boxing Day retail period in the UK and is based on interviews with 885 consumers over 2016 and 2017. Overall 2017 was a poor Christmas for retail, with consumers starting their shopping early but failing to 'ramp it up' and largely sticking to budgets, restricting the volumes of what they bought, as well as shopping around for lower prices. However, consumers did tend to go out and celebrate more and online also continues to go from strength to strength. The Boxing Day/Post Christmas Sales continue to be undermined by the rise of Black Friday, but they remain a huge opportunity for retailers, particularly among consumers who received money for Christmas. These sales are also more store-centric than Black Friday and, hence, better at generating impulse purchasing.
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