Market Research Logo

Xmas and the Post-Xmas sales 2017

Xmas and the Post-Xmas sales 2017

This report examines the crucial Christmas and Boxing Day retail period in the UK and is based on interviews with 885 consumers over 2016 and 2017. Overall 2017 was a poor Christmas for retail, with consumers starting their shopping early but failing to 'ramp it up' and largely sticking to budgets, restricting the volumes of what they bought, as well as shopping around for lower prices. However, consumers did tend to go out and celebrate more and online also continues to go from strength to strength. The Boxing Day/Post Christmas Sales continue to be undermined by the rise of Black Friday, but they remain a huge opportunity for retailers, particularly among consumers who received money for Christmas. These sales are also more store-centric than Black Friday and, hence, better at generating impulse purchasing.


1. Intro
2. Report Sumamry - Pre Xmas
3. Report sumamry - The Sales
4. What did consumers do over Xmas
5. Where did consumers shop over Xmas
6. How much did consumers spend over Xmas?
7. How did consumers fund their xmas spending?
8. What did consumers buy for Xmas?
9. How many consumers made their own Xmas gifts/decorations?
10. Who did consumers give Xmas gifts to?
11. How much work on their homes did consumers do for Xmas?
12. How much have consumers spent in the post-xmas sales?
13. what role did 'money gifts' play in post-Xmas sales spending?
14. How spontaneus were shoppers' sales purchases?
15. What have consumers bought in the post-Xmas sales?
16. Where is the best value perceived in the post-Xmas sales?
17. How did consumers shop in the post-Xmas sales?
18. What are the preferred channels for sales shopping?
19. How interested are consumers in the different sales periods?

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report