Online Grocery Shopping ; Summary of key dataset findings

Online Grocery Shopping ; Summary of key dataset findings


Although the online channel still only accounts for a small proportion of grocery spending globally, it is experiencing steep growth across both developed and emerging markets, making it impossible for retailers to overlook. Growth is being driven by a range of factors: growing broadband penetration, an intensifying need for time-saving solutions, and more compelling value propositions from retailers that cater to a broader range of shopper missions and budgets.

Key Findings

Online grocery shopping is being driven by the convergence of several key trends. Immediate growth drivers include time scarcity and digital consumption, while novelty and environmental responsibility are factors that are likely to propel future growth.

Fast delivery, broad product range, and access to customer opinions make personal care a high growth sector for online shopping. The sector is highly vulnerable to showrooming (testing in-store then purchasing online) given the importance of smelling and sampling personal care products.


Online Grocery Shopping highlights key findings from the corresponding dataset and interactive model. It identifies valuable opportunities and growth drivers for each sector.

CONSUMER INSIGHT: Understand the consumer motivations driving demand for online grocery shopping platforms.

DRIVERS: Identify the current and future growth drivers that are expanding the market.

INNOVATION: Draw inspiration from a range of online grocery retail models.

Reasons To Buy

Add context and insight to both the Online Grocery Shopping dataset and interactive model.

Understand the current and future growth drivers that are influencing online grocery shopping globally.

Understand how opportunities in online grocery shopping vary by sector.

Gain insight into how e-commerce models in the grocery industry are likely to evolve in the future.

Scope and definitions
Growth drivers
Growth in online grocery shopping
Sector snapshot
Category focus
Online grocery retail propositions
Methodology and references

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