Summary The Danish cigarette market has registered near consistent decline since 2006 after seeing relatively buoyant growth during the late 1990s and early 2000s. Filter cigarettes dominate the market, accounting for 99% of sales in 2014. Per capita consumption rates in Denmark are higher than elsewhere in Scandinavia.
Key Findings Filter brands are mostly king sized or 100mm, with the Prince family featuring both while Look and North State are exclusively 100mm range
The Danish cigarette market had long been dominated by the House of Prince (HoP), which was part of Skandinavisk Tobakskompagni (ST)
Imported brands have only small shares. Marlboro from Philip Morris and LD from JTI are the main competitors to HoP's range of national brands
Synopsis “Cigarettes in Denmark”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Danish market.
What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles
Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2015 to 2025
Reasons To Buy Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Danish market is crucial to ensuring maximum future sales
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future