Primary Market Research-Wearable Fitness Devices

Primary Market Research-Wearable Fitness Devices

Wearable fitness trackers have been purchased at a rate of 2-3 times vs. smartwatches. People have been most influenced to purchase a fitness tracker by seeing them on others who wear them and by friends and family. Advertising, social and digital media have only so far had a modest effect on consumer purchasing patterns.

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