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Iran Consumer Electronics Report Q4 2017

BMI Industry View
Latest Updates & Industry Developments
SWOT
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
Table: Consumer Electronics Overview (Iran 2015-2021)
Industry Risk/Reward Index
Table: Middle East & Africa Consumer Electronics Risk/Reward Index, Q4 2017
Market Overview
Recent Developments
Computers
Table: PC Sales (Iran 2015-2021)
AV Devices
Table: AV Sales (Iran 2015-2021)
Mobile Handsets
Table: Mobile Communications (Iran 2015-2021)
Industry Trends And Developments
Consumer Electronics Trade
Table: Iran Consumer Electronics (CE) Trade, 2011-2016
Industry Analysis
Regulatory Development
Table: Regulatory Bodies
Competitive Landscape
Iran Consumer Electronics Companies
Consumer Electronics Vendors - EMEA, 2016
Table: Computer Hardware
Table: Audio Visual
Table: Mobile Handsets
Retailers
Table: Selected Electronics Retailers
Table: Selected E-Commerce And Online Marketplaces
Demographic Forecast
Table: Population Headline Indicators (Iran 1990-2025)
Table: Key Population Ratios (Iran 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Iran 1990-2025)
Table: Population By Age Group (Iran 1990-2025)
Table: Population By Age Group % (Iran 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

BMI View: We envisage strong growth in Iranian device spending over the medium term as economicconditions improve, enabling vendors to tap into relatively low device penetration rates in several majorproduct categories, but especially smartphones. There is also scope for a greater formalisation of retail andreduced propensity for affluent Iranians to shop abroad with the introduction of VAT in the GCC from2018, but this is balanced against downside security and political risks in the region that could derail thenormalisation of relations and economic recovery.

Latest Updates & Industry Developments

Computer Sales: USD1.3bn in 2017 to USD1.4bn by 2021, corresponding to a compound annual growthrate (CAGR) of 1.6%. There is a squeeze on PC demand as use cases are cannibalised by smartphones,but there could be upside if protections for the domestic assembly industry are reformed.


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