The Bike and Scootersharing Telematics Market

The Bike and Scootersharing Telematics Market is thefirst strategy report from Berg Insight analysing the latestdevelopments on the connected micromobility marketsworldwide.

This strategic research report from Berg Insight provides youwith 120 pages of unique business intelligence including 5-yearindustry forecasts and expert commentary on which to baseyour business decisions.

Highlights from this report:

Insights from numerous executive interviews with marketleading companies.
New data on bikesharing and scootersharing fleets worldwide.
Comprehensive overview of the connected bikesharing andscootersharing value chain.
In-depth analysis of market trends and key developments.
Detailed profiles of 17 technology vendors and their propositions.
Case studies of 34 shared micromobility initiatives.
Market forecasts by region lasting until 2023.

This report answers the following questions:

What is the current status of the shared micromobility industry?
Which are the leading technology platform providers?
How are carmakers and other mobility companies positioning themselves on the market?
What bikesharing services are available from leading service providers today?
What scootersharing services are available from leading service providers today?
What business models are used by bikesharing and scootersharing operators?
How will the regulatory developments affect this market in the next years?
How will the market evolve in Europe, North America and other parts of the world?

Executive summary

Passenger cars and light trucks are the main modes of transportation in most industrialisedcountries. The vast majority of car trips in metropolitan areas are drive-alone trips with onlyone person in the car and vehicles are used for only about one hour per day on average.Bikesharing and scootersharing are shared micromobility services that have becomeavailable for people that want to complement other modes of transportation. Examples ofother mobility services include traditional carsharing, carpooling, ridesharing, taxi andridesourcing services. Many of these mobility services aim to decrease the cost oftransportation, create convenience through fewer ownership responsibilities, as well asreduce congestion and environmental impact.

Micromobility includes shared mobility services in urban areas that offer short-term rentals oflight vehicles such as bikes, scooters or other similar vehicles to paying members orcommunities. The services aim to reduce urban congestion as well as car usage and carownership to improve the inner-city landscape and reduce air pollution. Usage is typicallybilled by the minute/hour with rates that include parking, fuel or charging and maintenance.

The services are generally used for short trips between 0–10 kilometres. Bikesharing is a kindof decentralised bicycle rental service, usually focusing on short term rentals thatsupplements other modes of transport including walking and public transport. Scootersharingis a membership-based service that offers motorised scooters to qualified drivers in acommunity. Users do not need to sign a written agreement each time a scooter is reservedand used. The vehicles are usually traditional electric scooters or new types of stand-upelectric scooters. Today, most operators use two operational models – free floating andstation-based. The station-based operational model enables members to pick up and returnthe vehicle at any designated station in a city. The free floating operational model is rapidlygaining users and rides. In 2014, a new wave of free floating bikesharing models emergedfrom China, causing a change on the market. Free floating services mean that vehicles canbe picked up and dropped off anywhere within a designated area.

New technologies in the form of telematics systems and smartphones are key enablers ofbikesharing and scootersharing micromobility services. Free floating micromobility servicesmostly encompass a telematics system that comprises an on-board computer and atelematics device for capturing trip data, enable fleet management and grant access to thevehicle through a smartphone app. Software platforms include complete systems that cansupport all the operational activities of a micromobility operation ranging from managementof in-vehicle equipment, fleet management, booking management, billing, as well asoperations supervision via dashboards and data analytics. Leading vendors of micromobilitytechnology such as connected bike locks, infrastucture for station-based bikesharing andsoftware platforms include Conneqtech, INVERS, COMODULE, Smoove, PBSC andSharingOS.

Commercial micromobility services are offered by specialist bikesharing and scootersharingcompanies, local governments, other shared mobility operators, as well as public transportoperators. Examples of leading free floating bikesharing operators include Ofo, Mobike,Hellobike, Lime, and JUMP. Station-based bikesharing operators include Motivate, Nextbike,JCDecaux (Cyclocity), CycleHop, Clear Channel and DB Call a Bike. Leading traditionalscootersharing operators include ECooltra, Muving, Coup, CityScoot and During2017–2018, new services comprising stand up scooters were introduced. The leadingoperators in this segment include Bird, Lime, Spin and Skip.

The nascent micromobility market is currently in a phase of strong growth which is expectedto continue in the coming years. Berg Insight estimates that the total shared micromobilityfleet worldwide reached approximately 24.4 million vehicles at the end of 2017. Free floatingbikesharing was the most dominant service in terms of deployed vehicles. Berg Insightforecasts that the bikesharing fleet will reach 36.9 million globally by the end of 2023 and thescootersharing fleet comprising both traditional and stand up scooters will then reachapproximately 2.6 million vehicles. The regulatory environment will have a considerableimpact on the future for this market. Free floating operators are today facing operationalchallenges to handle cluttered sidewalks and vandalised vehicles. Regulators decide thetypes of vehicles allowed on the road, helmet requirements as well as award operatorlicenses that limit the number of operators and vehicles allowed in the cities.

Executive summary
1 Introduction to micromobility
1.1 Introduction
1.1.1 Passenger cars in use by region
1.1.2 New passenger car registration trends
1.1.3 Bicycle and scooter usage
1.1.4 Shared mobility services
1.2 Market trends
1.2.1 Peak car use and car ownership
1.2.2 The sharing economy
1.3 Overview of micromobility services
1.3.1 Bikesharing services
1.3.2 Scootersharing services
1.3.3 Operational models
1.4 Micromobility services worldwide
1.4.1 Micromobility in Europe
1.4.2 Micromobility in North America
1.4.3 Micromobility in Asia-Pacific
1.4.4 Overview of micromobility service providers
1.4.5 Business models
1.5 Micromobility telematics infrastructure
1.5.1 Vehicle segment
1.5.2 Tracking segment
1.5.3 Network segment
1.5.4 Service segment
2 Market forecasts and trends
2.1 Bikesharing market forecasts
2.1.1 Bikesharing in the EU28+EFTA
2.1.2 Bikesharing in North America
2.1.3 Bikesharing in Rest of World
2.1.4 Bikesharing technology vendor market shares
2.2 Scootersharing market forecasts
2.2.1 The global scootersharing market
2.2.2 Scootersharing service providers
2.3 Regulatory environment
2.4 Market trends and industry observations
2.4.1 Micromobility is becoming increasingly integrated with other mobility services
2.4.2 Micromobility and public transport ecosystems to converge
2.4.3 Cities will embrace various types of micromobility
2.4.4 Micromobility operators to develop and use more ruggedized vehicles
2.4.5 Micromobility becomes a popular means to reduce corporate mobility costs
3 Company profiles and strategies
3.1 Specialist bikesharing companies
3.1.1 Anywheel
3.1.2 Call a Bike by DB Connect
3.1.3 Clear Channel
3.1.4 CycleHop (HOPR)
3.1.5 Docomo Cycle
3.1.6 Donkey Republic
3.1.7 GoBee
3.1.8 Hellobike
3.1.9 JCDecaux (Cyclocity)
3.1.10 JUMP Bikes (Social Bicycles)
3.1.11 Lime
3.1.12 Mobike
3.1.13 Motivate
3.1.14 Nextbike
3.1.15 oBike
3.1.16 Ofo
3.1.17 VBikes
3.1.18 Yulu
3.1.19 Zagster
3.2 Specialist scootersharing companies
3.2.1 Bird
3.2.3 CityScoot
3.2.4 Coup
3.2.5 ECooltra
3.2.6 Emmy
3.2.7 Felyx
3.2.8 Muving
3.2.9 Poppy
3.2.10 Popscoot
3.2.11 Revel
3.2.12 Scoot Networks
3.2.13 Scooty
3.2.14 Skip
3.2.15 Spin
3.3 Technology vendors
3.3.1 8D Technologies
3.3.2 Bewegen Technologies
3.3.3 Conneqtech
3.3.4 Comodule
3.3.5 DropBike (Drop Mobility)
3.3.6 INVERS
3.3.7 Joyride Technologies
3.3.8 Mobilock
3.3.9 Omni
3.3.10 Omoove (Octo Telematics)
3.3.11 Sensefields
3.3.12 PBSC Urban Solutions
3.3.13 SharingOS
3.3.14 Sitael
3.3.15 Smoove
3.3.16 Vulog
3.3.17 Youon Bike Technologies
List of Figures
Figure 1.1: Car parc by region (World 2009–2015)
Figure 1.2: Passenger car parc density by region (World 2015)
Figure 1.3: New car registration data (World 2010–2017)
Figure 1.4: Top 10 countries by new passenger car and light truck registrations (2017)
Figure 1.5: Top 10 countries by new motorcycle and moped registrations (2017)
Figure 1.6: Example of bicycle design used in bikesharing schemes
Figure 1.7: Examples of vehicles used in scootersharing services
Figure 1.8: Bike and scootersharing fleet size and availability (World 2013–2017)
Figure 1.9: Micromobility service providers by industry background
Figure 1.10: Micromobility telematics system overview
Figure 1.11: On-board computer and QR code reader
Figure 2.1: Micromobility fleet by service (World 2017–2023)
Figure 2.2: Bikesharing fleet by operational model (World 2017–2023)
Figure 2.3: Bikesharing stations by region (World 2017–2023)
Figure 2.4: Bikesharing fleet and stations (EU28+EFTA 2017–2023)
Figure 2.5: Bikesharing fleet and stations (North America 2017–2023)
Figure 2.6: Bikesharing fleet and stations (ROW 2017–2022)
Figure 2.7: Leading bikesharing technology vendors (World Q4-2017)
Figure 2.8: Scootersharing fleet by vehicle type (World 2017–2023)
Figure 2.9: Scootersharing fleet by vehicle type (World 2017–2023)
Figure 2.10: Leading stand up scootersharing providers (World Q3-2018)
Figure 2.11: Leading traditional scootersharing operators (World Q3-2018)
Figure 3.1: Bikesharing service providers (World Q4-2018)
Figure 3.2: JCDecaux station in Lyon with an adjacent digital display
Figure 3.3: JUMP electric pedal-assisted bike
Figure 3.4: Mobike Classic
Figure 3.5: Scootersharing service providers (World Q4-2018)
Figure 3.6: Bird Scooter specifications
Figure 3.7: Skip scooter
Figure 3.8: Micromobility technology vendors (2018)
Figure 3.9: Scootersharing telematics device from INVERS
Figure 3.10: Bikesharing station from PBSC Urban Solutions
Figure 3.11: In-vehicle hardware from Vulog

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