The report is a meticulous compilation of the different aspects of the e-cigarette industry including the porter’s five forces analysis, market dynamics, key consortiums, compliance and regulatory bodies, market breakdown by product types and key geographical locations. The market values form a critical part of the report, herein the revenue generated from sales of e-cigarettes and related products such as cartridges, refills, and e-liquids through retail and online channel is tracked to calculate the market size.
While highlighting the key driving and restraining forces for this dynamic market the report also provides a comprehensive section of the prominent consortiums, compliance, and regulatory bodies and their involvement in the e-cigarette industry. The answers to the following questions can be found in the report:
The e-cigarette industry has evolved through three generations battling against strong intervention form established pharmaceutical companies and the dynamic nature of regulations and policies. While the market hegemony is in the name of the U.S. with a market share of $2.1 billion in 2014, the European countries with the U.K. and Russia leading the way are also brining increasing revenue flow for the market accounting for $412 and $376 million respectively in the same year. Aligning with the escalating demand of e-cigarettes in the U.S., tobacco giants are aggressively paving their way into the market through multiple acquisitions of the existing leading e-cigarette players. Imperial Tobacco and Japan Tobacco are the most prominent example for this strategy. While the former has revealed its intention to acquire Blu Ecigs, the latter acquired Logic Technologies in the April 2015.
In spite of the paucity of information and non-uniformity of regulations, the analysts at BIS Research has estimated the industry to grow over $50 billion by 2025 at a CAGR of 22.36% through 2015 to 2025. The 314 page comprehensive report from BIS Research, has laid special emphasis on the role of consortiums, compliances, certifications, and regulatory bodies in increasing the acceptance of e-cigarettes globally as well as regulating the manufacturing and distribution of e-cigarettes. Moreover, having identified the flurry of activities in the form of acquisitions, product launch, and lawsuit filings among others the report has incorporated a separate section of detailed market entropy.
In addition to a detailed analysis of the competitive attractiveness of the industry, the report includes market estimations and forecast by the e-cigarette product types and geographical locations. The ongoing changes in the industry has attributed to the incorporation of a detailed chapter on market dynamics in the report, encompassing the key market drivers, restraints and opportunities for the market through the forecast period.
E-cigarette manufacturers and suppliers are yet to establish their products as safe and efficient from health and smoking cessation viewpoints. Although, the market is exhibiting unprecedented growth in the U.S. and European countries, contrary to the current market position of APAC, China has become the manufacturing hub for the global e-cigarette market, producing more than 80% of the total e-cigarette and accessories production worldwide. The analysts at BIS Research believe that the market will witness a staggering growth until 2017, by when most of the regulatory and policy framework will fall into place. Moreover, the growth rate can be further boosted with increasing spending on research activities by government agencies and market players.
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