The Amazon and Alabbar are set to be the main players in the ecommerce market in the Middle East and North Africa
Since 2016, Alabbar has acquired or invested in ecommerce players, logistics solutions providers, and access to talent and early-stage companies. In 2017, Amazon entered the market in the Middle East and North Africa by acquiring regional leader Souq.com, along with its payments and logistics properties. This wave of acquisitions heralds strong competition for leadership in MENA's ecommerce market.
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