Interpret LLC Research

Interpret is the leading cross-media market research firm. The company applies proprietary, cutting-edge methodologies and extensive category knowledge to help clients plan, test, and measure business strategies in the fast-evolving media landscape. Interpret's innovative focus on evaluating and measuring the intersections of content, technology, advertising and consumer behavior has attracted significant players across the media and entertainment landscape, including leaders in the home entertainment, consumer electronics, video game, digital media, mobile content, theatrical and advertising industries.
Interpret's unique combination of syndicated measurement products and custom market research services provides a common language across media for the key stakeholders of the digital age. Based in Los Angeles, New York and Dallas, with partners worldwide, Interpret's "on the ground" staff, strategic partnerships and strong vendor relationships give the company global reach throughout North America, Europe, Latin America and Asia Pacific.
Interpret LLC Research

List of reports from Interpret LLC Research

Online TV: Competitor or Complement to Traditional TV?
10/31/2011 | published by: Interpret LLC
... worry about the future of the industry. But are online streaming services a true source of worry or do they provide an opportunity to further enhance the industry? How has television consumption changed in the ...  |  read more...
USD 250
Social Media Segmentation Report Q2 2011
9/30/2011 | published by: Interpret LLC
... define social-media use. Contains in-depth profiles, demographic insights, and strategic insights and highlights the various types of social-media users and how they can be better understood. The most comprehensive social-media segmentation analysis available to date.  |  read more...
USD 250
iPad Gamers: A Look at the Users of Gaming’s Shiny New Toy
8/31/2011 | published by: Interpret LLC
... erode traditional home and handheld console use, cannibalize mobile phone gaming, and/or grow a new user base? CORE QUESTIONS Who are iPad gamers? Among iPad gamers, who is spending money? What is the significance of ...  |  read more...
USD 250
Streaming Music: Will It Replace the CD and the MP3?
7/31/2011 | published by: Interpret LLC
... the listening method of choice. Can these services make an impact, and who will be successful when the hype dies down? How ubiquitous is music streaming? Are the days of the mp3 numbered? How can ...  |  read more...
USD 250
The State of Internet-Connected Living Rooms
6/30/2011 | published by: Interpret LLC
... they have it, are they making the most of it, and are the companies delivering those services optimizing their opportunities with consumers? What is the current state of the Internet-connected living room? How do consumers ...  |  read more...
USD 250
Games and Girls: Video Gaming's Ignored Audience
5/31/2011 | published by: Interpret LLC
... girls gaming now than previously? What do female gamers own and play? How do their preferences differ from those of males? What can developers and publishers do to partition and cater to this nuanced audience?  |  read more...
USD 250
New Media Measure US Intrend Report Quarter 1 2011
5/31/2011 | published by: Interpret LLC
New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment.  |  read more...
USD 2,500
The Transmedia Embrace
4/1/2011 | published by: Interpret LLC
... to understand how to effectively leverage this new media. Adding to marketers’ dilemma is the prevailing wisdom, being promulgated by many in Silicon Valley, that consumers are shifting their behaviors away from traditional forms of ...  |  read more...
USD 250
The Amphi-Gamer: The Importance of Core Console Gamers to Social Gaming
4/1/2011 | published by: Interpret LLC
... concept fatigue, accepting that social games have reached maximum exposure and are now consolidating around a loyal core while tire-kickers disappear from the lot. The industry can also obsess over Facebook’s policy shift last year ...  |  read more...
USD 250
Nintendo 3DS: Fighting For Pocket Share
2/28/2011 | published by: Interpret LLC
... well in the past, the 3DS shows promise of similar success. However, with the release of several other handheld devices planned for 2011, how will this new device impact the handheld gaming market? Who are ...  |  read more...
USD 250
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