Interpret LLC Research

Interpret is the leading cross-media market research firm. The company applies proprietary, cutting-edge methodologies and extensive category knowledge to help clients plan, test, and measure business strategies in the fast-evolving media landscape. Interpret's innovative focus on evaluating and measuring the intersections of content, technology, advertising and consumer behavior has attracted significant players across the media and entertainment landscape, including leaders in the home entertainment, consumer electronics, video game, digital media, mobile content, theatrical and advertising industries.
Interpret's unique combination of syndicated measurement products and custom market research services provides a common language across media for the key stakeholders of the digital age. Based in Los Angeles, New York and Dallas, with partners worldwide, Interpret's "on the ground" staff, strategic partnerships and strong vendor relationships give the company global reach throughout North America, Europe, Latin America and Asia Pacific.
Interpret LLC Research
 

List of reports from Interpret LLC Research

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Online TV: Competitor or Complement to Traditional TV?
10/31/2011 | published by: Interpret LLC
... worry about the future of the industry. But are online streaming services a true source of worry or do they provide an opportunity to further enhance the industry? How has television consumption changed in the ...  |  read more...
USD 250
Social Media Segmentation Report Q2 2011
9/30/2011 | published by: Interpret LLC
... define social-media use. Contains in-depth profiles, demographic insights, and strategic insights and highlights the various types of social-media users and how they can be better understood. The most comprehensive social-media segmentation analysis available to date.  |  read more...
USD 250
iPad Gamers: A Look at the Users of Gaming’s Shiny New Toy
8/31/2011 | published by: Interpret LLC
... erode traditional home and handheld console use, cannibalize mobile phone gaming, and/or grow a new user base? CORE QUESTIONS Who are iPad gamers? Among iPad gamers, who is spending money? What is the significance of ...  |  read more...
USD 250
Streaming Music: Will It Replace the CD and the MP3?
7/31/2011 | published by: Interpret LLC
... the listening method of choice. Can these services make an impact, and who will be successful when the hype dies down? How ubiquitous is music streaming? Are the days of the mp3 numbered? How can ...  |  read more...
USD 250
The State of Internet-Connected Living Rooms
6/30/2011 | published by: Interpret LLC
... they have it, are they making the most of it, and are the companies delivering those services optimizing their opportunities with consumers? What is the current state of the Internet-connected living room? How do consumers ...  |  read more...
USD 250
Games and Girls: Video Gaming's Ignored Audience
5/31/2011 | published by: Interpret LLC
... girls gaming now than previously? What do female gamers own and play? How do their preferences differ from those of males? What can developers and publishers do to partition and cater to this nuanced audience?  |  read more...
USD 250
New Media Measure US Intrend Report Quarter 1 2011
5/31/2011 | published by: Interpret LLC
New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment.  |  read more...
USD 2,500
New Media Measure US Intrend Report Quarter 4 2010
4/5/2011 | published by: Interpret LLC
New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment.  |  read more...
USD 2,500
The Transmedia Embrace
4/1/2011 | published by: Interpret LLC
... to understand how to effectively leverage this new media. Adding to marketers’ dilemma is the prevailing wisdom, being promulgated by many in Silicon Valley, that consumers are shifting their behaviors away from traditional forms of ...  |  read more...
USD 250
The Amphi-Gamer: The Importance of Core Console Gamers to Social Gaming
4/1/2011 | published by: Interpret LLC
... concept fatigue, accepting that social games have reached maximum exposure and are now consolidating around a loyal core while tire-kickers disappear from the lot. The industry can also obsess over Facebook’s policy shift last year ...  |  read more...
USD 250
Nintendo 3DS: Fighting For Pocket Share
2/28/2011 | published by: Interpret LLC
... well in the past, the 3DS shows promise of similar success. However, with the release of several other handheld devices planned for 2011, how will this new device impact the handheld gaming market? Who are ...  |  read more...
USD 250
Beyond the Theater: Moviegoers and Other Media
12/30/2010 | published by: Interpret LLC
... (though it eventually fell short). Yet with escalating ticket prices and constantly evolving home theater technology, will consumers start abandoning the theater? How has moviegoing changed compared to a year ago? Are moviegoers adopting other ...  |  read more...
USD 250
The Phone Gaming Revolution: Do the PSP and DS Stand a Chance?
11/30/2010 | published by: Interpret LLC
Phones—most particularly smartphones, including the iPhone—have taken mobile gaming by storm. How has non-phone handheld gaming fared in light of this?  |  read more...
USD 250
New Media Measure US Intrend Report Quarter 3 2010
11/29/2010 | published by: Interpret LLC
New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment.  |  read more...
USD 2,500
gCommerce: The Gamification of eCommerce
10/30/2010 | published by: Interpret LLC
... the general population via casual games and social games. The definition of “gamer” has broadened substantially into a “Gamer2.0.” In the process, many game environments have evolved into articulate and highly profitable “virtual economies” with ...  |  read more...
USD 250
TV Everywhere Revisited: How Distributors, Advertisers and Content Owners Should Respond to Consumer Trends
10/30/2010 | published by: Interpret LLC
... more devices—from video game consoles to smartphones to tablet computers—have the ability to stream content. With the plethora of services and devices now available, are consumers adopting and have services embraced the “everywhere” concept? Is ...  |  read more...
USD 250
New Media Measure US Intrend Report Quarter 2 2010
10/29/2010 | published by: Interpret LLC
New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment.  |  read more...
USD 2,500
New Media Measure UK Intrend Report Quarter 2 2010
10/21/2010 | published by: Interpret LLC
New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment.  |  read more...
USD 2,500
The Rise of Social Commerce: What Major Online Retailers Can Learn From the Flash Sales and Collective Buying Movement
9/30/2010 | published by: Interpret LLC
... sales and group-discount newsletters like Groupon. How is the economy affecting consumer shopping behavior? What are the benefits of utilizing flash sales and collective buying? What can large retailers learn from the flash sale movement?  |  read more...
USD 250
3D State of the Union: Are Consumers Ready for 3D in the Home?
8/30/2010 | published by: Interpret LLC
... the theater, what is the opportunity for home 3D? What are the drivers and inhibitors of home 3D? How strong is consumer purchase intent for 3D technologies? What are consumers’ preferred types of 3D content?  |  read more...
USD 250
Is Digital Distribution Really Reshaping the Gaming Industry?
8/30/2010 | published by: Interpret LLC
... themselves for the radical and highly disruptive effects of increased digital distribution adoption, but is the game market really transforming as rapidly as assumed? How many gamers actually download games digitally, on what platforms are ...  |  read more...
USD 250
Despite Industry Fears, Consumer Spending Cuts Do Not Impact Piracy
7/30/2010 | published by: Interpret LLC
... Are these concerns valid, and can these companies do anything to mitigate the effects of filesharing? How is the economy affecting entertainment purchasing? Is the economy having an effect on piracy? What steps can content ...  |  read more...
USD 250
Getting Mom to the Movies
7/30/2010 | published by: Interpret LLC
... as consumer packaged goods, casual restaurants and retail, they are often not the primary focus for Hollywood marketers. What are moms’ attitudes towards online media consumption? What strategies should Hollywood pursue to market to moms?  |  read more...
USD 250
Geo-Social Consumers: Inverting Privacy Perimeters
6/30/2010 | published by: Interpret LLC
... yet to reach mainstream acceptance. What is the difference between geo-search and geo-social applications? What are the attributes of geo-social users? How do they differ in their privacy concerns from overall social networkers? How can ...  |  read more...
USD 250
The Era of Mass Social Communication: Leveraging User-Generated Status Updates to Maximize ROI
5/30/2010 | published by: Interpret LLC
... updates in their social media strategy? Are status updates gaining traction on social networks? What do social-networkers talk about in their status updates? How can companies leverage status updates more effectively in their social-media strategy?  |  read more...
USD 250
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