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Trends and Strategies in Healthy Snacking
By: New Nutrition Business
... case studies below). Among the case studies are the three most successful snack launches of the last two years - one of them offering “natural functionality” and fun marketing, another the natural health benefits of ...
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8/1/2011
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$395.00
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10 Key Trends in Food, Nutrition & Health 2011
By: New Nutrition Business
... company’s agenda. Classically, energy drinks have been Red Bull-style products for the 18- to 25-year-old male. The massive untapped market for energy drinks that have better “natural” credentials has taken a huge step forward in ...
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8/1/2011
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$395.00
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Opportunities For Healthy Food And Drink Brands In The Us Vending Channel
By: New Nutrition Business
... - just 4% of a total vending market valued at $42.9 billion (30.3 billion), but the consensus is that the healthy sector is growing in double digits and is expected to continue to do so ...
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7/1/2011
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$395.00
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Protein Power - New Foods, New Strategies
By: New Nutrition Business
... by an increasing body of nutrition research suggesting that high-protein and low glycemic index diets are the most effective diets for weight loss. However, creating successful products that deliver protein for weight management has not ...
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5/1/2011
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$395.00
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Fiber For Digestive Health Opportunities, Strategies And Case Studies
By: New Nutrition Business
... to consumers is the digestive benefits of fiber intake. However, knowing how many products have been launched is much less useful information than understanding which strategies companies have adopted, which ones work and which don’t, ...
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10/1/2010
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$395.00
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Strategies in Enhanced Water-Analysis and case studies from the US
By: New Nutrition Business
... The biggest trend is that low/no-calorie is fast changing the enhanced water landscape. For example, the biggest brand, Coca-Cola-owned Glaceau’s Vitaminwater, experienced a sales plunge of 22%. But Glaceau may have simply cannibalised sales of ...
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5/1/2010
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$295.00
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Innocent Drinks: Seven Strategy Lessons From The Setbacks Of Europe’s Biggest Smoothie Maker
By: New Nutrition Business
... its sales plunged by 29% (Neilsen), and prices were slashed. It’s easy to blame the economic downturn for Innocent’s recent sales decline, but during the downturn many other premium health brands actually grew their sales ...
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4/1/2010
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$295.00
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Pom Wonderful: how innovation in science, packaging and branding can create a new superfruit category
By: New Nutrition Business
... Study from New Nutrition Business delivers a close-up view of Pom Wonderful’s strategy and positioning and the lessons that everyone can learn from this extraordinary brand. Pom Wonderful’s marketing communications, health claims, science base, pricing, ...
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4/1/2010
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$295.00
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Coconut water:innovation and natural health benefits drive a new category
By: New Nutrition Business
... Red Bull and energy drinks; more recently, probiotic dairy. Today, coconut water is the fast-growing new category, with retail sales already above $450 million (327.5 million), thanks to its strong isotonic, hypo-allergenic and all-natural health ...
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3/1/2010
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$295.00
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20 Key Case Studies in Functional and Health-Enhancing Beverages 2010
By: New Nutrition Business
... beverages, protein boosting, digestive health, weight management and heart health. Each case study gives our usual independent and opinionated analysis, based on interviews with executives at all of the companies concerned, as well as independent ...
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1/1/2010
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$295.00
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Marketing Kids’ Healthy Beverages: Ten key case studies
By: New Nutrition Business
... packaging innovation greater versatility in product formats beverage formulators are particularly skilled at making most things taste good consumers are more willing to experiment with beverages better margins encourage innovation. The largest individual segment of ...
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8/1/2009
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$295.00
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Energy shots: birth of a new premium-priced, high-growth category
By: New Nutrition Business
... retail sales in less than two years - despite recession and despite selling at a massive 400% price premium over established energy drinks such as Red Bull! This unique report uses our trademark independent and ...
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7/1/2009
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$295.00
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Organic And All-natural Kids’ Snacks And Baby Foods
By: New Nutrition Business
... continuing to grow: In the US, the $100 million (71.9 million) Annie’s brand has recorded sales growth of 25% since September 2008, with no sign of its growth abating yet. In the UK sales of ...
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7/1/2009
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$295.00
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Failures in Functional Foods and Beverages And What they Reveal About Success
By: New Nutrition Business
... health Joint health Beauty and skin Energy Digestive health Brain and eye development Ingredients featured include: Probiotics Prebiotics Fibre Wholegrains Plant sterols and stanols Green tea Omega-3 CoEnzyme Q10 Protein Soy Calcium Glucosamine Antioxidants The ...
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5/1/2009
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$295.00
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Wennström’s Four Factors of Success
By: New Nutrition Business
... first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print. Intended for anyone involved in marketing, new product development, R&D or science commercialization, you can use the Four Factors ...
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5/1/2009
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$65.00
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Gainomax: How To Create An Expert Brand In Sports Nutrition
By: New Nutrition Business
... following among the elite athletes. Gainomax is also a good example of what even a small company can achieve by focusing on maintaining and building on a niche of loyal users and by taking risks ...
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3/1/2009
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$150.00
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Trends & Strategies in Weight Management: Ten Key Case Studies
By: New Nutrition Business
... provides answers to these questions. It is written for anyone trying to develop an effective strategy in this challenging and fast-changing area. It outlines the elements for success both for weight management brands and for ...
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11/1/2008
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$295.00
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Anlene: What makes the world’s biggest bone health brand so successful?
By: New Nutrition Business
... Continuous innovation in science and technology A clinically proven position Innovative and eye-opening marketing communication techniques Packaging innovation A premium price position This practical analysis includes examples of the brand’s communications and is illustrated with ...
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9/1/2008
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$150.00
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Healthy Snacks and Beverages for Kids
By: New Nutrition Business
... supermarket sales data. The case studies cover bars, baked snacks of several kinds and fruit drinks, and include a range of companies large and small, from Unilever’s kids’ “Brain Food” range to Healtheries rice snacks.
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9/1/2008
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$295.00
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Cranberries: How Ocean Spray made them the world’s most successful superfruit
By: New Nutrition Business
... innovative new product development and effective brand communications. This 35 page case study shows how Ocean Spray - and other companies in the cranberry field - have already moved cranberry far beyond simple cranberry cocktail.
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9/1/2008
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$150.00
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New Book Defines Strategy for Superfruit Success
By: New Nutrition Business
... - How to build a superfruit business” is the answer for every industry professional who has ever wondered how to boost fruit consumption or how to use fruit to target the wellness foods trend. The ...
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6/1/2008
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$295.00
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5 Key Trends in Kids’Nutrition 2009
By: New Nutrition Business
... the years ahead. We have derived our insights from four years of dedicated research in the area of kids’ nutrition, much of which has been in connection with Kids Nutrition Report - the only industry ...
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6/1/2008
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$295.00
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Coconut Water: The Single-ingredient Sports Recovery Drink
By: New Nutrition Business
... for sports recovery drinks. The discovery that coconut water contains in its natural form more electrolytes and nutrients than formulated sports drinks has sparked a frenzy of industry interest and the creation of a new, ...
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5/14/2008
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$150.00
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Probiotics: Successful Strategies from the Global Marketplace
By: New Nutrition Business
... strategy both in dairy and emerging new segments such as fruit juice and solid foods. A concise 35-page description of probiotic strategy sets out: which marketing techniques are most effective and why how probiotic products ...
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4/1/2008
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$295.00
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10 Factors for Success in Energy Drinks - Europe and the US
By: New Nutrition Business
... to Red Bull’s dominance, with a 60% market share, of a category worth $10 billion (7 billion). These innovations are among the 10 Factors for Success analysed in this report. A future of niches for ...
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3/1/2008
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$295.00
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