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$395.00
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$395.00
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10 Key Trends in Food, Nutrition & Health 2012
1/1/2012 | published by: New Nutrition Business
... using a methodology that takes into account information of many types, from many sources – scientific developments, consumer research and supermarket sales data. A key trend: connects to consumer needs has a foundation (of some ...
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$395.00
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Trends and Strategies in Healthy Snacking
8/1/2011 | published by: New Nutrition Business
... case studies below). Among the case studies are the three most successful snack launches of the last two years - one of them offering “natural functionality” and fun marketing, another the natural health benefits of ...
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$395.00
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10 Key Trends in Food, Nutrition & Health 2011
8/1/2011 | published by: New Nutrition Business
... company’s agenda. Classically, energy drinks have been Red Bull-style products for the 18- to 25-year-old male. The massive untapped market for energy drinks that have better “natural” credentials has taken a huge step forward in ...
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$395.00
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$395.00
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Protein Power - New Foods, New Strategies
5/1/2011 | published by: New Nutrition Business
... by an increasing body of nutrition research suggesting that high-protein and low glycemic index diets are the most effective diets for weight loss. However, creating successful products that deliver protein for weight management has not ...
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$395.00
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Apps And Social Media Strategies in Healthy Foods and Beverages
2/1/2011 | published by: New Nutrition Business
... with traditional advertising, and their promise of two-way conversations with consumers, social media are being hailed as potential gamechangers, and already PepsiCo’s Americas Beverages division is employing only brand managers with digital skills: “We tell ...
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$395.00
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$395.00
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Strategies in Enhanced Water-Analysis and case studies from the US
5/1/2010 | published by: New Nutrition Business
... The biggest trend is that low/no-calorie is fast changing the enhanced water landscape. For example, the biggest brand, Coca-Cola-owned Glaceau’s Vitaminwater, experienced a sales plunge of 22%. But Glaceau may have simply cannibalised sales of ...
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$295.00
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$295.00
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$295.00
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$295.00
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20 Key Case Studies in Functional and Health-Enhancing Beverages 2010
1/1/2010 | published by: New Nutrition Business
... beverages, protein boosting, digestive health, weight management and heart health. Each case study gives our usual independent and opinionated analysis, based on interviews with executives at all of the companies concerned, as well as independent ...
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$295.00
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Marketing Kids’ Healthy Beverages: Ten key case studies
8/1/2009 | published by: New Nutrition Business
... packaging innovation greater versatility in product formats beverage formulators are particularly skilled at making most things taste good consumers are more willing to experiment with beverages better margins encourage innovation. The largest individual segment of ...
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$295.00
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$295.00
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Organic And All-natural Kids’ Snacks And Baby Foods
7/1/2009 | published by: New Nutrition Business
... continuing to grow: In the US, the $100 million (71.9 million) Annie’s brand has recorded sales growth of 25% since September 2008, with no sign of its growth abating yet. In the UK sales of ...
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$295.00
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$295.00
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Wennström’s Four Factors of Success
5/1/2009 | published by: New Nutrition Business
... first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print. Intended for anyone involved in marketing, new product development, R&D or science commercialization, you can use the Four Factors ...
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$65.00
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$150.00
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Trends & Strategies in Weight Management: Ten Key Case Studies
11/1/2008 | published by: New Nutrition Business
... provides answers to these questions. It is written for anyone trying to develop an effective strategy in this challenging and fast-changing area. It outlines the elements for success both for weight management brands and for ...
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$295.00
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Anlene: What makes the world’s biggest bone health brand so successful?
9/1/2008 | published by: New Nutrition Business
... Continuous innovation in science and technology A clinically proven position Innovative and eye-opening marketing communication techniques Packaging innovation A premium price position This practical analysis includes examples of the brand’s communications and is illustrated with ...
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$150.00
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$150.00
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Healthy Snacks and Beverages for Kids
9/1/2008 | published by: New Nutrition Business
... supermarket sales data. The case studies cover bars, baked snacks of several kinds and fruit drinks, and include a range of companies large and small, from Unilever’s kids’ “Brain Food” range to Healtheries rice snacks.
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$295.00
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5 Key Trends in Kids’Nutrition 2009
6/1/2008 | published by: New Nutrition Business
... the years ahead. We have derived our insights from four years of dedicated research in the area of kids’ nutrition, much of which has been in connection with Kids Nutrition Report - the only industry ...
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$295.00
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