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Natural Marketing Institute

The Natural Marketing Institute (NMI) is a leading business consulting and market research firm within the world of health and wellness. Since 1990, its consulting and research specialists have utilized a diverse mix of primary and secondary research tools and methodologies to assist companies with strategic brand development, insightful market analysis, consumer profiling, and much more. NMI's management team has rich experience, varied industry backgrounds, multiple product category knowledge, and a high degree of professionalism. This is demonstrated by unparalleled success with a distinguished list of
The Natural Marketing Institute (NMI) is a leading business consulting and market research firm within the world of health and wellness. Since 1990, its consulting and research specialists have utilized a diverse mix of primary and secondary research tools and methodologies to assist companies with strategic brand development, insightful market analysis, consumer profiling, and much more. NMI's management team has rich experience, varied industry backgrounds, multiple product category knowledge, and a high degree of professionalism. This is demonstrated by unparalleled success with a distinguished list of clients.
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32 Reports from Natural Marketing Institute

   
  • 2016 Supplements/OTC/Rx

    ...bi-annual consumer research study devoted to understanding consumer attitudes and behaviors related to dietary supplements/OTC/Rx and their impact on product usage Summary Looking for new consumer targets, new product ideas, new delivery systems, new market ... Read More

  • 16th Annual Report 2015 Trends in Healthy Living

    ...general health and wellness and the impact on product purchase Summary NMI (Natural Marketing Institute) is pleased to release its much awaited report: 2015 Trends in Healthy Living, now in its 16th year, which examines ... Read More

  • 2015 Spectrums of Healthy Aging in America

    ...the motivations and challenges consumers encounter in their pursuit of a healthier lifestyle. Steve French, NMI Managing Partner, offers "this report reveals how the "health tide" is rising across all generations of the American population ... Read More

  • Gluten Free 2015

    ...past year; usage is now higher than ever! What categories had the highest gluten-free launches over the past 15 years (January 1999 to October 2014)? How do you retain your consumers when a solid portion ... Read More

  • 2015 Growing the Organic Industry, Strategies for Brand Success

    ...U.S., organic product sales reached over $35B in 2013 with organic foods and beverages representing 92% of those sales. In fact, organic food accounts for almost 5% of all U.S. food sales. And while the ... Read More

  • Brazil Consumers and Sustainability 2014

    ...home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes ... Read More

  • South Africa Consumers and Sustainability 2014

    ...to home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of ... Read More

  • India Consumers and Sustainability 2014

    ...a fuller understanding of consumer attitudes and behaviors in India on the topics of health, environmental friendliness, sustainability, and corporate accountability. This country report uncovers insights unique to the Indian consumer base and examines the ... Read More

  • Russia Consumers and Sustainability 2014

    ...home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes ... Read More

  • Japan Consumers and Sustainability 2014

    ...home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes ... Read More

  • China Consumers and Sustainability 2014

    ...home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes ... Read More

  • Germany Consumers and Sustainability 2014

    ...home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes ... Read More

  • U.K. - Consumers and Sustainability 2014

    ...to home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of ... Read More

  • The State of Sustainability in America 2015: Trends & Opportunities

    ...and planetary health across their lifestyles - from food and beverage to home care to durables and lifestyle activities. This report is the thirteenth annual U.S. report NMI has published on the state of the ... Read More

  • WHAT U.S. CONSUMERS REALLY THINK OF GMOs!

    ...past, NMI found widespread confusion about GMOs, the amount of recent media exposure on the subject has fueled consumer understanding and concerns. The objective of this current report is to provide an updated review of ... Read More

  • The State of Health and Wellness in America -2014

    ...years. The research was conducted to gain a fuller understanding of consumer attitudes and behaviors surrounding health and wellness and to uncover some of the motivations and challenges consumers encounter in their pursuit of a ... Read More

  • U.S. LOHAS (Lifestyles of Health and Sustainability) Market… U.S. Consumer Perspectives and Trends in Sustainability - 2014

    ...– from food and beverage to home care to durables and lifestyle activities. For the past 12 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new ... Read More

  • The Health & Wellness Compendium 14 Years of Trended Insight

    ...consumers since 1999. This research seeks to examine consumer attitudes and behaviors toward health and how these behaviors and attitudes have transformed, adjusted, and realigned over the past decade in response to an ever-changing and ... Read More

  • The New Marketplace Trends Driving the Changing Landscape

    ...is having effects that will last for generations to come. Other major global phenomena, such as demographic shifts and natural disasters, have exasperated these economic disruptions creating a new ‘norm’ and new market opportunities are ... Read More

  • Natural Opportunities in the Pet Marketplace Report

    ...the growth of natural pet products. Marketers, manufacturers, retailers, distributors, ingredient vendors, service providers, and investors will gain thorough understanding of the market and unmet opportunities that exist. This report provides detailed information and analysis ... Read More

  • A Look at Sustainability in the USA

    ...model. During that time, the market has shifted from one of denying that sustainability is an important market force to vigorously embracing it, and from a "boom" economy to one that is significantly more cautious. ... Read More

  • Engaging the Next Wave of Organic Consumers: Families with Kids

    ...delves into household dynamics and product categories that are essential to today’s families with children. Organic and natural associations with qualities of wholesomeness, nutrition and safety are a natural fit for growing healthy children, but ... Read More

  • GMOs... A Balanced Perspective On The Future State

    ...ability to create ‘man-made’ DNA. Now, not only can we cross breed across same species, but we can transfer genes across totally different species of living things. While optimizing food and food sources is a ... Read More

  • LOHAS Asia-Pacific Reports

    ...political, corporate, sports star scandals, terrorism becoming part of the daily news cycle, and international turmoil concluded with the worst financial crisis since the Great Depression. Consumers have every reason to be exhausted and even ... Read More

  • LOHAS Global Reports

    ...and attitudes toward environmental and social issues. Particular attention is paid to consumers' attitudes, behaviors, psychographics, lifestyle activities, and product/service usage patterns in order to provide readers with the information they need to capitalize on ... Read More

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