Euromonitor International Research

The world’s leading provider of global business intelligence and market analysis. Euromonitor International has more than 40 years experience of publishing market research reports, business reference books and online information systems.
The company’s wide variety of market reports offer a complete solution for marketing and strategic planning in a wide range of industry sectors. Global reports provide comparable strategic industry analysis across the major global geographic regions -Western Europe, Eastern Europe, North America, Latin America, Asia-Pacific, Oceania, Africa and the Middle East.
Country reports provide statistics and in-depth analysis of current industry trends in 80 countries across the globe. Company profiles offer insight into the operations and strategies of the leading companies
Euromonitor International specialises in consumer goods market research, including sectors such as alcoholic drinks, cosmetics and toiletries, disposable paper products, electrical appliances, hot drinks, packaged food, household care, OTC healthcare, soft drinks, petfood and petcare and tobacco. Other industry sectors researched include financial cards, foodservice, retailing, leisure and lifestyles and travel and tourism.
Euromonitor International Research
 

List of reports from Euromonitor International Research

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Baby and Child-Specific Products - Kenya
7/18/2014 | published by: Euromonitor International
... of baby and child-specific hair care during 2013. This decline can be attributed to consumers’ use of baby soaps and bath shampoos to wash hair as opposed to purchasing hair shampoos separately. For children, adult ...  |  read more...
USD 900
Bath and Shower - Kenya
7/18/2014 | published by: Euromonitor International
... customer loyalty. Euromonitor International's Bath and Shower in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing ...  |  read more...
USD 900
Oral Care - Kenya
7/18/2014 | published by: Euromonitor International
... Colgate for strong, healthy teeth and cavity protection. GlaxoSmithKline launched a countrywide oral care consumer education programme to provide complete tooth protection with its Aquafresh Ultimate toothpaste as a flagship brand, which was launched the ...  |  read more...
USD 900
Rtds/High-Strength Premixes - Egypt
7/18/2014 | published by: Euromonitor International
... consumers prefer the sweeter flavour to stronger spirits and the relatively inexpensive pricing means these products appeal to a much wider demographic. Euromonitor International's RTDs/High-Strength Premixes in Egypt report offers a comprehensive guide to the ...  |  read more...
USD 900
Skin Care - Kenya
7/18/2014 | published by: Euromonitor International
... in their end products with an aim of tapping into their target market. Over and above that, manufacturers such as Beiersdorf and Unilever focused on providing consumers with 24-hour protection for their skin and this ...  |  read more...
USD 900
Hair Care - Kenya
7/18/2014 | published by: Euromonitor International
... range under its Dark & Lovely brand during 2013, with mass advertising through billboards and television. Euromonitor International's Hair Care in Kenya report offers a comprehensive guide to the size and shape of the market ...  |  read more...
USD 900
Spirits - Egypt
7/18/2014 | published by: Euromonitor International
... habits. However, there was also a surge in off-trade sales of spirits on the black market. This was because there was still a demand for imported spirits, although both individuals and businesses were keen to ...  |  read more...
USD 900
Buyline Industries Ltd in Beauty and Personal Care (Kenya)
7/18/2014 | published by: Euromonitor International
... will follow a strategy of building share through new product developments, although its products tend to follow trends developed elsewhere. The company will continue to invest heavily in local production sites. Euromonitor International Local Company ...  |  read more...
USD 150
Egyptian International Beverage Co in Alcoholic Drinks (Egypt)
7/18/2014 | published by: Euromonitor International
... diversifying the Egyptian market portfolio of brands. EgyBev seems set to market itself as a luxury brand through its manufacture of more specialist products. Euromonitor International Local Company Profiles are a concise set of briefings ...  |  read more...
USD 150
Al Ahram Beverages Co (ABC) in Alcoholic Drinks (Egypt)
7/18/2014 | published by: Euromonitor International
... to expanding its export markets. However, in view of the difficult national circumstances and uncertainty in the market, the company is waiting before making any major investments. Euromonitor International Local Company Profiles are a concise ...  |  read more...
USD 150
Deodorants - Kenya
7/18/2014 | published by: Euromonitor International
... format. Euromonitor International's Deodorants in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify ...  |  read more...
USD 900
Beer - Egypt
7/18/2014 | published by: Euromonitor International
... across the board due to political unrest and army-imposed curfews which inhibited the opening hours of many on-trade venues. In addition, beer is generally better established amongst Egyptian consumers, boasting good quality, reasonable pricing and ...  |  read more...
USD 900
Haco Industries Kenya Ltd in Beauty and Personal Care (Kenya)
7/18/2014 | published by: Euromonitor International
... relationships with multinationals such as Dax Cosmetics Sp zoo and Alberto-Culver Co remain a strategic priority, with these companies having large research and development budgets. In addition, the company will continue to support its product ...  |  read more...
USD 150
Colour Cosmetics - Kenya
7/18/2014 | published by: Euromonitor International
... as it launches into the colour cosmetics world. Other international players that entered into this category include Estée Lauder, which officially launched its products in Kenya through a franchise agreement with Lintons Beauty World which ...  |  read more...
USD 900
Depilatories - Kenya
7/18/2014 | published by: Euromonitor International
... 3 brand, positioning itself as a product that gives a smoother, cleaner shave with less skin irritation. The product has positioned itself as a premium brand due to its pricing as compared to the Mach ...  |  read more...
USD 900
Al Masria Al Alamia Co in Alcoholic Drinks (Egypt)
7/18/2014 | published by: Euromonitor International
... This is because the company has noted that Al Ahram Beverages already has an almost monopoly on the market and thus would be difficult to compete with. Moreover, some foreign markets tend to be more ...  |  read more...
USD 150
Interconsumer Products Kenya Ltd in Beauty and Personal Care (Kenya)
7/18/2014 | published by: Euromonitor International
... degree of innovation and may introduce products at different price levels, such as premium skin care and hair care. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken ...  |  read more...
USD 150
Fragrances - Kenya
7/18/2014 | published by: Euromonitor International
... are also more widely available with many perfume shops set up in the urban centres and instalment payment options making the products more affordable. Euromonitor International's Fragrances in Kenya report offers a comprehensive guide to ...  |  read more...
USD 900
Men's Grooming - Kenya
7/18/2014 | published by: Euromonitor International
... Versman brand, by Interconsumer Products Ltd, was also heavily advertised on television, via online platforms and the use of billboards to create awareness about the new brand. This helped stimulate consumer interest in the category ...  |  read more...
USD 900
Global Closure Systems in Packaging (World)
7/18/2014 | published by: Euromonitor International
... closure types across a range of industries, and considers its efforts to expand its presence in emerging markets in Asia Pacific and Latin America. Euromonitor International’s Global Closure Systems in Packaging (World) Company Profile offers ...  |  read more...
USD 520
Wine - Egypt
7/18/2014 | published by: Euromonitor International
... Manufacturers estimate that 80-85% of locally-produced wines are bought and consumed by foreign visitors to Egypt. Sales had been recovering as the political situation stabilised somewhat over the course of 2012 and early 2013. However, ...  |  read more...
USD 900
Alcoholic Drinks - Egypt
7/18/2014 | published by: Euromonitor International
... which saw President Muhammad Morsi ousted from power. The categories affected were mainly imported spirits brands. The decline was largely driven by the drop in tourism in the country and the curfews imposed by the ...  |  read more...
USD 1,900
Sun Care - Kenya
7/18/2014 | published by: Euromonitor International
... protection and selling them at a lower price than that of sun care, thus curbing growth potential in the sun care category. Euromonitor International's Sun Care in Kenya report offers a comprehensive guide to the ...  |  read more...
USD 900
SC Johnson & Son Inc in Home Care (World)
7/18/2014 | published by: Euromonitor International
... presented by maturity and economic uncertainty in developed markets and evolving demand trends in expanding emerging markets. It also considers the growth opportunities most fitted to the company’s strengths. Euromonitor International's SC Johnson & Son ...  |  read more...
USD 520
Beauty and Personal Care - Kenya
7/18/2014 | published by: Euromonitor International
... choose from, accessibility through growth in retail outlets and high end advertising adopted by industry players, are key factors that promoted growth in this market. However, value growth is slightly lower than it was during ...  |  read more...
USD 2,400
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