Can Big Data positively impact revenues for mid-sized and small companies? Last week we asked if 2013 will be the year that the market research community develops strategies and tactics to define terms for Big Data's use across industries: As market researchers confront the era of Big Data, it is time to ask key questions about its usability, its potential to affect how they do their work -- and how it impacts the customers who purchase their work.  Google, of course, is a major player in the Big Data landscape, but smart business-owners know that accurate, reliable market research tailored to their specific needs requires far more specificity and targeting than the search engine giant can provide. While large multi-national corporations such as Visa and UnitedHealth have the resources and reach to try several means of using Big Data to inform their business intelligence,  the options are fewer for companies with smaller budgets for obtaining market research. If you're a wholesaler, for example, what is the surest means of figuring out which pieces of Big Data -- the 'firehose of information' estimated by IBM to consist of 2.5 quintillion bytes of information daily --  best help improve your company’s bottom line? And how to determine the market research that will most efficiently help you parse Big Data in ways that grow your revenue? The potential impact of Big Data on wholesalers is considerable, according to Heather Ashton and Simon Ellis, authors of a December 2012 report, "Perspectives: Big Data and Analytics in Wholesale." Getting a grip on which aspect of the company will most benefit by using business intellingence derived from Big Data can be challenging.

  Everybody likes to talk about the weather. It’s a fair bet that commenting on it and speculating about it account for a fairly significant percentage of the world’s conversations on any given day.

Last year "Big Data" emerged as a topic of awe in the popular press and became a savvy talking point among technology practitioners.  But beyond the conventional wisdom that is taking shape, market research experts who have long practiced data-collection and analysis -- if on a smaller scale -- are questioning if this will be the year that the ‘firehose of data’ directly impacts their field.  First, a quick look at the definition of 'Big Data.' It is composed of three elements: 1 --The immense amounts of constantly flowing digital information that generates daily from consumers.

In a continuing effort to hone our quantitative analysis skills and to lend our methodological expertise to some of the most pressing questions of our time, the analysts at MarketResearch.com offer an occasional post on quantitative research challenges. Today’s challenge, literally under the heading of “Navel Gazing,” is to determine as accurately as possible the amount of belly-button lint produced daily in the United States. As a base we turn to the excellent work done by the Australian scientist, Dr.

My name is Rob Kaminsky. As a Research Specialist at MarketResearch.com, I spend my days (and nights) helping clients find the best market research reports for their business needs. Clients frequently find multiple reports that seem relevant to their current needs, but are often uncertain which would be the best fit.

Change, we don’t like it. In fact, we not only fear it. Many of us dread it. It doesn’t matter what it is. Whether it’s changing small things like the route we drive to work or our toothpaste, it stresses us out and makes us anxious. Many eyes were on Denver this week when President Obama and Governor Romney met for the first of the presidential debates.