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Retailing in Belgium– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Retailing in Belgium– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020


Belgium’s retail sector is currently affected by various macro-economic factors- low inflation and low GDP growth, have ruled the country. However, the economic recovery along with the increase of exports and investments in Belgium are picking up which are sending positive signs of retail growth. On the other hand, high internet penetration, very high mobile penetration, and rising Smartphone sales are expected to fuel the online retail channel. Overall, we expect an optimistic retail environment in the next five years.

Key Findings

  • Online retail is gaining traction in the country, but most of the market is dominated by international players
  • Belgium is an important market for jewellery and 80% of the global diamonds pass through Antwerp
  • Geographical location and highly organized logistics among FLAP quadrilateral drive the retail business
  • More than 70% of the food and grocery in controlled by the top there players in the market
  • Food and grocery is the largest category group by retail sales

“Retailing in Belgium– Market Summary & Forecasts, 2015–2020” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Belgium’s retail environment. In addition, it analyzes the key consumer trends influencing Belgium’s retail industry.

What else does this report offer?
  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewellery, Watches and Accessories, and Luggage and Leather Goods
  • Qualitative and quantitative insights of changing retail dynamics across various channels
Reasons To Buy
  • Gain comprehensive knowledge on 26 products across 12 product sectors in Belgium’s retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market
  • Investigate current and forecast behaviour trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behaviour
  • Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2010, with forecasts until 2020
  • Analysis of key international and domestic players operating in Belgium’s retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

  • Introduction
    • What is this Report About?
  • Executive Summary & Outlook
  • Market Context
    • A steadily growing economy with opportunities for retailers
      • A modest recovery in the economy, indicates a gradual improvement in retail spending
      • Stable savings rate shows a consistency in retail consumption
      • Service remains the dominant sector for employment
      • Improving labor market set to drive retail spending
      • Improving inflation level may influence retail sales growth
      • Household consumption expenditure is set to grow with a rise in income
    • Balanced demography and social rise in the economy will favor retail market
  • Belgian Shoppers
    • Belgium E- Commerce- A poised domestic market
    • Belgian food and grocery retailing and changing market leaders
    • Belgium- The land of fashion
    • Increasing inbound tourists offering growth opportunities in retail sector
  • Doing Business in Belgium
    • Summary
      • Bureaucracy
      • Business culture
      • Geography
      • Infrastructure and logistics
    • Key taxation policies
    • Belgian tax break is now termed illegal by the European Union
  • Internet and Technology
    • Internet infrastructure in Belgium is one of the best in the world
    • Fixed broadband penetration remains low
    • M-commerce is on the rise with increasing smartphone penetration
    • Technology Trend
      • Contactless payments by Carrefour Belgium
  • Retail Topline
    • Total Retail
      • Online sales & growth
    • Summary of Product Sectors
      • Share of key product sectors
      • Key product sectors
    • Summary of Channels
      • Spend per channel
      • Online penetration of key product sectors
  • Retail – Product Sectors
    • Product Sector Analysis
      • Clothing
        • Table Belgium Clothing Retail Sales (EUR bn), by Product Sub-Category, 2010–2015
        • Table Belgium Clothing Retail Sales (EUR bn), by Product Sub-Category, 2015–2020
      • Footwear
        • Table Belgium Footwear Retail Sales (EUR bn), by Product Sub-Category, 2010–2015
        • Table Belgium Footwear Retail Sales (EUR bn), by Product Sub-Category, 2015–2020
      • Books, News, and Stationery
      • Electrical and Electronics
      • Food and Grocery
      • Health and Beauty
      • Furniture and Floor Coverings
      • Home and Garden Products
      • Music, Video, and Entertainment Software
      • Sports and Leisure Equipment
      • Jewelry, Watches, and Accessories
      • Luggage and Leather Goods
  • Retailers
    • Table Major Domestic Retailers in Belgium
    • Table Major International Retailers in Belgium
    • Clothing
      • Table Key Clothing Retailers in Belgium
    • Footwear
      • Table Key Footwear Retailers in Belgium
    • Books, News, and Stationery
      • Table Key Books, News, and Stationery Retailers in Belgium
    • Electrical and Electronics
      • Table Key Electrical and Electronics Retailers in Belgium
    • Food and Grocery
      • Table Key Food and Grocery Retailers in Belgium
    • Health and Beauty
      • Table Key Health and Beauty Retailers in Belgium
    • Furniture and Floor Coverings
      • Table Key Furniture and Floor Coverings Retailers in Belgium
    • Home and Garden Products
      • Table Key Home and Garden Products Retailers in Belgium
    • Music, Video, and Entertainment Software
      • Table Key Music, Video, and Entertainment Retailers in Belgium
    • Sports and Leisure Equipment
      • Table Key Sports & Leisure equipment Retailers in Belgium
    • Jewelry, Watches, and Accessories
      • Table Key Jewelry, Watches, and Accessories Retailers in Belgium
    • Luggage and Leather Goods
      • Table Key Luggage and Leather Goods Retailers in Belgium
  • Appendix
    • Definitions
      • This report provides 2014 actual sales; while forecasts are provided for 2015 – 2019
        • Table Belgium Exchange Rate EUR–US$ (Annual Average), 2009–2014
        • Table Belgium Exchange Rate EUR–US$ (Annual Average), 2015–2019
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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