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Refrigeration Appliances in Vietnam

Publisher Euromonitor International
Published Feb 20, 2026
Length 24 Pages
SKU # EP20911499

Description

Refrigeration appliances in Vietnam demonstrated steady retail volume growth in 2025, driven by rising incomes and urbanisation. Fridge freezers dominated, with a particular surge in demand for basic inverter appliances. Refrigeration appliances is expected to continue to see volume growth during the forecast period, driven by increasing demand for convenient and modern home appliances with energy-saving technologies and stay-fresh features. To succeed, brands are expected to focus on affordabil...

Euromonitor International's Refrigeration Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Refrigeration Appliances in Vietnam
Euromonitor International
February 2026
List Of Contents And Tables
REFRIGERATION APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Localised offerings emerge as an important differentiating tool
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Rising living standards increase demand for basic refrigeration appliances in rural areas
CHART 2 Panasonic’s Harmony + Edition Aims to Address Evolving Lifestyles
Rising cost of electricity drives demand for energy-efficient refrigerators
Smart and AI-powered refrigeration appliances are emerging in Vietnam
WHAT’S NEXT?
Rising urbanisation will continue supporting demand for refrigeration appliances
Mandatory labelling will continue to accelerate the adoption of energy-efficient products
CHART 3 Analyst Insight
Demand for smart and AI-powered refrigeration appliances expected to accelerate
CHART 4 Samsung AI-Driven Smart Refrigeration Appliances Attract Tech-savvy Consumers
COMPETITIVE LANDSCAPE
Samsung maintains its lead through innovation and marketing efforts
CHANNELS
Appliances and electronics specialists dominates distribution
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Samsung AI-Driven Smart Refrigeration Redefines Convenience
CHART 7 Power-Saving Casper XC-09IU38 Attracts Consumers at Only VND9.5 Million
CHART 8 Analyst Insight
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Vietnam 2025
CHART 12 Key Insights on Consumers in Vietnam 2025
CHART 13 Consumer Landscape in Vietnam 2025
CONSUMER APPLIANCES IN VIETNAM
EXECUTIVE SUMMARY
Consumer appliances benefits from rising urbanisation and higher disposable incomes
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising incomes and urbanisation drive growth for consumer appliances
Smart and AI-powered technologies transform appliance functionality
Demand for energy efficiency boosts sales of sustainable consumer appliances
Influencer marketing and social media drive growth for consumer appliances
WHAT’S NEXT?
Rising incomes and urbanisation set to fuel growth in consumer appliances
Appliances and electronics specialists to maintain lead despite rise in e-commerce
Convenience, wellness and sustainability to shape future demand for smart appliances
COMPETITIVE LANDSCAPE
Panasonic and Philips lead, but local and other international players impact share dynamics
CHANNELS
Appliances and electronics specialists dominates offline sales with a wide product range
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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