LUXURY LINENS, FABRICS & SOFT GOODS
Unity Marketing has just released a short, but sweet report with key facts and figures on the affluent market for home decorating fabrics, window & wall coverings. Entitled the Linens, Fabrics and Soft Goods Snapshot Report, this succinct report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what home decorating fabrics, linens and other softgoods affluent consumers are buying, how much they are spending and where they are making their purchases. It also includes the linen brands affluents are buying.
This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current affluent consumer market for luxury kitchenware, housewares & cooks' tools
It includes details, facts and figures taken from Unity Marketing's Affluent Consumer Tracking Study which is a longitudinal survey among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2009, 2010, 2011, 2012, 2013 and 2014.
Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers' business and strategic plans.
- What types of home linens decorating fabrics, curtains, drapes and other soft goods are of most interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
- Where the fabric, linen and softgoods customers are shopping so that marketers can identify their best channel partners and retailers can understand the competitive landscape
- Trends in purchase and spending in the home decorating linens category, as well as at the product level.
- Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on home decorating linens fabrics, and other soft goods.
- What brands affluent linens consumers are buying.
"This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury.
- Introduction & Methodology
- Unity Marketing's Annual State of the Luxury Market Report
- The US Luxury Market Dwarfs All Others
- Figure 1: U.S Luxury Market Relative to Rest of World 2014 (Source: Bain & Company)
- More about the Luxury Report
- Home Luxuries
- Personal Luxuries
- Automobiles, including automobile brands
- Experiential Luxuries
- Affluent Consumer Tracking Study (ACTS) Methodology
- Two Segments of Affluents based upon Income Are Surveyed
- Compilation of Affluent Consumers’ Luxury & High-End Purchases
- New ACTS Shopper Track Survey Adds Additional Perspective on Affluent Shopping Behavior
- Sample Demographics
- Income Demographics
- Figure 2: Income Sample
- Net Worth
- Figure 3: Net Worth
- Gender
- Figure 4: Gender distribution
- Age Distribution & Cohort
- Figure 5: Age Distribution
- Luxury Marketers>> Take Action
- Luxury Marketers>> Get Inspired by Suitsupply
- Occupation & Employment
- Figure 6: Occupation
- Other Demographic Variables
- Figure 7: Educational Attainment
- Figure 8: Marital Status
- Figure 9: Life Stage
- Figure 10: Home Ownership
- Figure 11: Ethnicity
- Chapter 1— Prospects for the Future Luxury Market
- Overview
- Affluents Enjoying the Little Things in Life – Resisting the Temptation to Over-Spend & Liking It
- Demographic Forecast: Luxury Drought
- Figure 12: Dent Research, Consumer Spending by Age
- Figure 13: LCI Historical 1Q2004-present
- The Consumer Economy at Large
- Figure 14: Personal Consumption Quarterly Change 2008-1Q15
- Figure 15: Personal Consumption Expenditures 1Q15 Percent. Change Previous Period, details
- Luxury Marketers>> Take Action as Economy Still Struggles
- Figure 16: GAFO Retail Sales & Percentage Change 2007-1Q2015
- GAFO Retail Sales in 2015
- Figure 17: GAFO Store Sales YTD 2015-2014
- Figure 1839: Fastest Growing Retailers 1Q2015
- Luxury Marketers>> Take Action by Tapping Consumer Trends
- Chapter 2 – Home Luxury Purchase Overview
- Highlights of Home Luxury Purchases
- Figure 19: Home Luxury Demand & Spending Trends
- Home Luxury Demand Details
- Figure 20 Home Luxury Purchase Incidence
- Home Luxury Spending
- Figure 21: Home Luxury Spending
- Home Luxury Spending by Demographic Segments
- Figure 22: Total Home Luxury Spending by Demographic Segments
- Luxury Marketers: Get Inspired by the Affluents
- For Home Furnishings Marketers…New Research Reveals How to Grow Your Business by Targeting the Top 20%
- What’s Hot, What's Not in the Home Luxury Market
- Figure 23 : Top Ten Fastest Growing Products and Biggest Losers in Home Luxury,2011-2012
- Top Shopping Destinations for Home Luxury Products
- Figure 24: Top Shopping Destinations Home Luxury Products
- Luxury Marketers>> Take Action
- Figure 25: Trends in Net Affluent Usage by Major Class of Store
- Luxury Marketers>> Get Inspired by the Rebirth of “Main Street”
- Highlights of Luxury Consumers' Shopping Destinations
- Luxury Department Stores
- Figure 26: Net Patronage Mass/Discount and Luxury Department Stores
- Figure 27: Luxury Department Store Brand Usage
- Mass & Discount Department Stores
- Figure 28: Mass/Discount Department Store Brand Usage
- Home Stores
- Figure 29: Home Stores Brand Usage
- Luxury Marketers>> Get Inspired by RH
- Online Destinations
- Figure 30: Online Internet Retailer Brand Usage
- Chapter 3: Linens, Fabrics & Soft Goods — Purchase Details
- Figure 31: Linens, Fabrics & Soft Goods Demand & Spending Trends
- Amount Spent on Linens, Fabrics & Soft Goods
- Figure 32: Linens, Fabrics & Soft Goods Spending by Demographic Segment
- Type of Linens, Fabrics & Soft Goods Bought
- Figure 33: Estimated Spending on Luxury Linens, Fabrics & Soft Goods
- Where People Shopped for Luxury Linens, Fabrics & Soft Goods
- Figure 34: Estimated Spending on Linens, Fabrics & Soft Goods by Type of Store
- Linen Brand Usage
- Figure 35: Linen Brand Usage
- Luxury Marketers>> Get Inspired by Parachute and Boll & Branch
- Let Unity Marketing Be Your Research Partner