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Global Artificial Turf Market - Growth, Forecasts and Trends (2017 - 2022)

Global Artificial Turf Market - Growth, Forecasts and Trends (2017 - 2022)

Market Insights

The global artificial turf market was USD 2416.50 in 2012 and is expected to reach USD XX million by 2021, witnessing a market growth of XX% during the forecasted period (2017 - 2022). The market has high-potential with growing demand for artificial turf’s use in sports and residential areas, with minimum maintenance required. A higher adoption rate is observed in key stakeholders of sports, for their use in various sports tournaments, such as FIFA and UEFA Champions League, among others.

Currently, the market is highly competitive and to create a strong foothold in the market, major firms are using the latest advancements in technology to develop and introduce best products in the market.

Market Dynamics

The artificial turf market is being widely adopted, globally, for various sports events, as well as, in residential buildings. The market is driven by rising awareness of low-maintenance landscape and recreation solutions, high-adoption of artificial grass in various sports tournament venues and environmentally responsible maintenance with no wastage of water and no agrochemical use. While there are many advantages of using artificial turf grass, some of the constraints to the market growth are the non-biodegradable nature of artificial grass, which must be dumped in landfills after usage; and higher absorption of sun rays, which results in the heating up of the surfaces with temperatures more than the environmental temperature, leading to heat burns. Also, numerous health hazards related to their usage, high-cost of installation of the grass and contradictory to the common belief of low-maintenance, high-maintenance needed for artificial surfaces (as chemicals need to be applied to the turf grass regularly to maintain its warranty), are some more restraints for the market.

The advancements in R&D, along with changing technologies and the high return on investment, are the key areas of opportunities for the market growth. Many developments, due to technology, and innovation are being used by major players to ensure their products are the best in the market.

Market Segmentation

The market is segmented, by the usage of turf grass, into contact sports, hockey, tennis, other sports, leisure and landscape. Use of turf grass for contact sports, such as soccer, football and rugby, occupy the largest market share of XX%, followed by their use for leisure. With XX%, the market share for other sports is low.

By geography, the market is segmented into North America, Europe, South America and others. Europe is the largest market for artificial turf. As per a survey conducted by the European Synthetic Turf Organization, most of the soccer coaches in Europe prefer training the players on synthetic turf, which helps them develop their skills. Asia is a budding market for artificial turf, growing at a CAGR of XX% during the forecast period.

Major companies in the sector include:

FieldTurf

Polytan

The Dow Chemical Company

GreenFields

Grass Tex

Act Global

Challenger Industries, Inc.

Dupont

Recent Industry Insights

Artificial grass is used widely in various sports tournaments. At the 2016 Rio Olympics, the artificial pitches produced by SportsGroup were used. SportGroup Holding ® announced in 2016 that it has agreed to purchase its US rival AstroTurf ® and SYNlawn ®, along with their associated manufacturing facilities. By adding AstroTurf and SYNlawn to its existing portfolio of companies and brands (which includes Polytan ®, APT ®, Melos ®, Rekortan ®, Laykold ® and Poligras ®), SportGroup is on the path to becoming one of the largest and highest quality outdoor sports surfacing companies in the world. Though artificial surfaces are preferred in sports tournaments, their use was highly criticized in the 2015 Women’s Soccer World Cup, held in Canada, due to the heat they generated. The FIFA World Cup 2018, final in Russia will be played on a unique mixture of natural and artificial grass by new products of SISGRASS, for the first time. The market for artificial surfaces has high scope due to technological advancements in the future.

Key Deliverables in the Study

Market analysis for the global artificial turf market, with region-specific assessments and competition analysis.

Market overview and identification and analysis of the macro and micro factors that affect the global artificial turf market and also instrumental in changing the market scenario, on both, global and regional scale.

Extensively researched competitive landscape section with profiles of major companies and their market share, along with an analysis of their current strategic interests and financial information and strategies adopted by them to sustain and grow in the studied market.

The report holds importance for the following stakeholders-

Producers and manufacturers

Enterprises operating in the industry

Traders and stakeholders operating in the sector

Investors/research institutions interested in the market

Customization Options:

Supply chain analysis

Trade analysis

Trend analysis


1. INTRODUCTION
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. RESEARCH APPROACH AND METHODOLOGY
2.1 Introduction
2.2 Analysis methodology
2.3 Study Phases
2.3.1 Secondary Research
2.3.2 Discussion Guide
2.3.3 Econometric Modelling
2.3.4 Expert Validation
2.3.5 Study Timeline
3. KEY FINDINGS OF THE STUDY
4. MARKET DYNAMICS
4.1 Drivers
4.1.1 Rising Awareness of Low-Maintenance Landscape and Recreation Solution
4.1.2 High-Adoption of Artificial Grass in Various Sports Tournaments
4.1.3 Environmentally Responsible Maintenance
4.2 Constraints
4.2.1 Non-Biodegradable
4.2.2 Heat and Health Hazard
4.2.3 High-Cost of Installation
4.2.4 High-Maintenance Required
4.3 Opportunities
4.3.1 Advancement of R&D and Changing Technologies
4.3.2 High Return on Investment
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Usage
5.1.1 Contact Sports
5.1.2 Hockey
5.1.3 Tennis
5.1.4 Other Sports
5.1.5 Leisure
5.1.6 Landscape
5.2 By Geography
5.2.1 North America
5.2.1.1 U.S.
5.2.1.2 Canada
5.2.1.3 Mexico
5.2.1.4 Others
5.2.2 Europe
5.2.2.1 Germany
5.2.2.2 U.K.
5.2.2.3 France
5.2.2.4 Spain
5.2.2.5 Italy
5.2.2.6 Russia
5.2.2.7 Others
5.2.3 Asia-Pacific
5.2.3.1 China
5.2.3.2 Japan
5.2.3.3 India
5.2.3.4 Australia
5.2.3.5 Others
5.2.4 South America
5.2.4.1 Brazil
5.2.4.2 Argentina
5.2.4.3 Others
5.2.5 RoW
6. COMPETITIVE LANDSCAPE
6.1 Major Strategies Adapted by Global Players
6.2 Most Active Companies
6.3 Market Share Analysis
7. COMPANY PROFILES
7.1 Polytan
7.2 FieldTurf
7.3 ForrestGrass
7.4 GreenFields
7.5 Grass Tex
7.6 CC Grass
7.7 AstroTurf
7.8 Dow Chemical Company
7.9 Act Global
7.10 Challenger Industries, Inc
7.11 WinterGreenâ„¢ Synthetic grass
7.12 Artificial grass ltd
7.13 Green Diamond
7.14 Creative Recreation Solutions (CRS)
7.15 Global syn-turf
7.16 Dupont
7.17 Rhino-Turf

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