Sun Protection and Sunless Tanners - US - November 2016
A hotter than average summer resulted in strong 2016 sun protection and sunless tanner sales. Brands are challenged by seasonal usage, with adults typically reserving sunscreen use for warmer summer months when sun exposure is more relevant and top-of-mind. However, interest in products with added skincare benefits, natural offerings, and campaigns promoting year-round sunscreen usage suggest steady market growth moving forward.
- Margie Nanninga, Beauty & Personal Care Analyst
This Report discusses the following key topics:
Hot summer temps result in strong sun protection and sunless tanner sales
Ingredient concerns weigh on consumers
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