Photography in Canada
Rapid developments in digital photographic technology have continued to restructure the Photography industry in Canada over the five years to 2019. In particular, the ease of digital photography has created a major influx of independent photographers. The ability to take relatively high-quality photos with a smartphone has gradually reduced demand for professional portrait services from consumers. Mainstream adoption of digital camera technology has lowered barriers to entry, resulting in a substantial number of nonemployer operators entering the industry. The industry is expected to experience stagnant growth over the five years to 2024. Despite continued growth in total advertising expenditure, external competition from individuals and organizations with the ability to satisfy their photographic needs themselves rather than hiring a professional is expected to siphon industry revenue.
The Photography industry in Canada offers professional photographic services such as portrait and commercial photography. This industry excludes graphic designers (IBISWorld report 54143CA), photography related to movie, TV and video production (51211CA) and photographs produced by freelance journalists for news media. This industry also excludes retail and online businesses that primarily print photographs from film or digital copies.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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