Opportunities in the Eastern Europe Make-Up Sector

Opportunities in the Eastern Europe Make-Up Sector

Summary

The Eastern Europe make-up sector was valued at US$3,181.4 million in 2019, led by improving the economy and rising spending ability of consumers as they increasingly take up employment. Growth will primarily be driven by the image-conscious trend, especially among the working population across the region. Direct sellers were the leading distribution channel for the Eastern Europe make-up sector, while rigid plastics were the most commonly used pack material in Eastern Europe make-up sector, accounting for 71% of the volume share in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Make-Up sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe make-up sector, analyzing data from 20 countries in the region. It includes analysis on the following -

  • Market Environment: Includes sector size, market size, and growth analysis by category
  • High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various make-up categories across high-potential countries in the Eastern Europe region. It also provides risk-reward analysis of four countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
  • Success Stories: Provides some of the most compelling make-up manufacturers, brands, products, and marketing campaigns in the Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
  • Competitive Environment: Provides an overview of leading companies in the Eastern Europe region, besides analyzing growth of private label in the region
  • Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe make-up sector in 2019. It covers five distribution channels: direct sellers, health & beauty stores, parapharmacies/drugstores, hypermarkets & supermarkets, department stores, and ‘others’, which includes eRetailers, cash & carries and warehouse clubs, convenience stores, chemists/pharmacies, “Dollar Stores”, variety stores & general merchandise retailers, vending machines and other retailers
  • Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of make-up
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe make-up sector
Reasons to Buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates


  • Report Scope
  • Executive Summary
  • Market Environment
    • Market size analysis - Eastern Europe compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2019-2024
    • Value and volume growth analysis by region
    • Eastern Europe market growth analysis by country
    • Eastern Europe market growth analysis by category
  • High-Potential Countries' Analysis
    • Methodology - Identifying high potential countries
    • Top four high-potential countries in Eastern Europe
    • Overview of high-potential countries in Eastern Europe
    • Growth contribution analysis by country
    • Value share analysis of Make-up compared to other Cosmetics & Toiletries sectors
    • Change in consumption levels by country and category
    • Per capita consumption analysis
    • Per capita expenditure analysis
  • Country Deep Dive
    • Turkey
      • Overview of Turkish Make-up sector
      • Demographic analysis* - Turkey
      • Market size analysis of top 10 cities
        • Table Volume growth analysis of top ten cities (Million Units), 2013-2018
      • Market size analysis of top 10 cities by categories
      • Top 10 cities contribution to volume growth
      • Key trends in the Turkish Make-Up sector
    • Poland
      • Overview of Polish Make-Up sector
      • Demographic analysis* - Poland
      • Market size analysis of top ten cities
        • Table Volume growth analysis of top ten cities (Million Units), 2013-2018
      • Market size analysis of top 10 cities by categories
      • Top 10 cities contribution to volume growth
      • Key trends in the Polish Make-Up sector
    • Russia
      • Overview of Russian Make-Up sector
      • Demographic analysis* - Russia
      • Market size analysis of top 10 cities
        • Table Volume growth analysis of top ten cities (Million Units), 2013-2018
      • Market size analysis of top 10 cities by categories
      • Top 10 cities contribution to volume growth
      • Key trends in Russian Make-Up sector
    • Ukraine
      • Overview of Ukrainian Make-Up sector
      • Demographic analysis* - Ukraine
      • Market size analysis of top 10 cities
        • Table Volume growth analysis of top ten cities (Million Units), 2013-2018
      • Market size analysis of top 10 cities by categories
      • Top 10 cities contribution to volume growth
      • Key trends in the Ukrainian Make-Up sector
  • Success Stories
    • About case studies
    • Case study: L'Oréal
    • Case study: Romanovamakeup
    • Case study: Primark
  • Competitive Environment
    • Leading companies' share in the Eastern Europe Make-Up sector
    • Brand share analysis of top five companies
    • Leading companies in the Eastern Europe Make-Up sector
    • Leading brands in the Eastern Europe Make-Up Sector
    • Private label penetration in the Eastern Europe Make-Up sector
  • Distribution Analysis
    • Leading distribution channels by country
      • Table Leading Distribution Channels in Eastern Europe by Country, 2019
    • Leading distribution channels by category
      • Table Leading Distribution Channels in Eastern Europe by Category, 2019
  • Packaging Analysis
    • Growth analysis by key pack material and pack type
    • Growth analysis by closure type and outers
  • Challenges and Future Outlook
    • Key challenges in the Eastern European Make-Up sector
    • Future outlook of the Eastern European Make-Up sector
  • Appendix
    • Table Global Make-Up Sales, by Region - Value (US$ Million)
    • Table Global Make-Up Sales, by Region - Volume (Million Units)
    • Table Growth analysis, by Country - Value (US$ Million)
    • Table Growth analysis, by Country - Volume (Million Units)
    • Table Category Growth Analysis, by Country - Eye Make-Up (US$ Million)
    • Table Category Growth Analysis, by Country - Face Make-Up (US$ Million)
    • Table Category Growth Analysis, by Country - Lip Make-Up (US$ Million)
    • Table Category Growth Analysis, by Country - Nail Make-Up (US$ Million)
    • Table Category Growth Analysis, by Country - Eye Make-Up (Million Units)
    • Table Category Growth Analysis, by Country - Face Make-Up (Million Units)
    • Table Category Growth Analysis, by Country - Lip Make-Up (Million Units)
    • Table Category Growth Analysis, by Country - Nail Make-Up (Million Units)
    • Table Global - Brands vs. Private Label Value (2019, US$ Million)
    • Table Eastern Europe - Brands vs. Private Label Value (2019, US$ Million)
    • Table Eastern Europe - Brands vs. Private Label Value, by Country (2019, US$ Million)
    • Table Eastern Europe value sales, Make-Up (US$ Million)
    • Table Leading Distribution Channels in Eastern Europe region
    • Table Volume Growth by Pack Material, 2014-2024
    • Table Volume Growth by Pack Type, 2014-2024
    • Table Volume Growth by Closure Type, 2014-2024
    • Table Volume Growth by Primary Outer Type, 2014-2024
    • Country List Analyzed to Identify High-Potential Countries
  • Definitions
    • Definitions - Category
    • GlobalData's Eight Mega-Trends
    • The Eight Mega-Trends can be Broken Down into 63 Trends
    • Definitions - Trends: Health & Wellness
    • Definitions - Trends: Sensory & Indulgence
    • Definitions - Trends: Comfort & Uncertainty
    • Definitions - Trends: Sustainability & Ethics
    • Definitions - Trends: Individualism & Expressionism
    • Definitions - Trends: Smart &Connected
    • Definitions - Trends: Easy & Affordable
    • Definitions - Trends: Evolving Landscapes

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