COVID-19 Impact on Revlon

COVID-19 Impact on Revlon

Summary

COVID-19 Impact on Revlon reports key findings as of 11th February, 2021 based on market analysis and brand diversification by industry and geography.

The COVID-19 pandemic has had an adverse impact on the majority of consumer goods companies, including Revlon, whose primary business of cosmetics is set to struggle in post-pandemic period. The company’s lack of diversity in terms of product range and overdependence on the US puts its overall sales under stress. However, with moderate growth forecast for the cosmetics and toiletries industry in North America, Western Europe, and Asia region, the company may see some long-term momentum.

Scope

  • Revlon’s overdependence on North America might hurt its recovery prospects over the forecast period
  • Other key markets, such as the UK and South Africa, are among the most affected countries by the new strains of COVID-19
  • Africa, the Middle East, and Asia are projected to be fast-growing regions for the cosmetics and toiletries industry over the forecast period
  • Positive outlook for Asia might compensate for slow growth in North America and Western Europe over 2020-2025
Reasons to Buy
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COVID 19 impact analysis on Revlon key findings as of 11th February 2021
Geographic spread analysis Revlon brand sales
The impact of COVID 19 and economic recovery prospects
The forecasts on Revlon's regional sectors
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