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Samart I-Mobile Plc in Consumer Electronics (Thailand)

Samart I-Mobile Plc in Consumer Electronics (Thailand)

Over the forecast period, Samart I-Mobile is expected to focus on strengthening its expertise in smartphones, given consumers’ penchant for this product. Besides enlarging the retail portfolio of its smartphones, the player is also likely to expand the same for its I-Mobile brand in a bid to retain rural consumers’ interest. The company is also expected to venture into mobile content and applications, to better attract consumers during the forecast period.

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Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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SAMART I-MOBILE PLC IN CONSUMER ELECTRONICS (THAILAND)
Euromonitor International
December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Samart I-Mobile Plc: Key Facts
Summary 2 Samart I-Mobile Plc: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Samart I-Mobile Plc: Private Label Portfolio
Competitive Positioning
Summary 4 Samart I-Mobile Plc: Competitive Position 2016

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