Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Sun Care in Georgia
In 2024, value sales of sun care in Georgia recorded a double-digit increase, driven by a combination of factors including the sunny Georgian climate, the presence of tourists, and growing consumer awareness regarding the harmful effects of sun exposure. The wide availability of sun care products in ... Read More
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Men's Grooming in Romania
Men’s grooming in Romania witnessed robust growth in retail value terms, driven by the strong performance of categories like mass men’s bath and shower, mass deodorants, mass men’s skin care, and premium men’s skin care. New product launches in both the premium and mass segments have attracted new c ... Read More
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Deodorants in Canada
Value sales of deodorants increased in Canada in 2024, driven by a growing consumer shift towards natural, aluminium-free formulations. Heightened awareness and concern surrounding the potential health risks associated with aluminium compounds have prompted increased demand for products containing n ... Read More
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Premium Beauty and Personal Care in Georgia
Value sales of premium beauty and personal care recorded a strong double-digit increase in 2024, driven by the concerted efforts of luxury retailers and manufacturers. Retailers continued to refurbish existing stores, enhancing the overall shopping environment and offering greater opportunities for ... Read More
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Retail Tissue in Singapore
Retail tissue maintained positive growth in Singapore in 2024, in both value and volume terms, with toilet paper showing the strongest performance. Retail tissue benefits from baseline demand, alongside consumers seeking both convenience and functionality. Indeed, as consumers lead increasingly busy ... Read More
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Deodorants in Romania
Deodorants in Romania continued to record strong double-digit value growth in 2024, although the pace of value growth has slowed in line with lower unit price increases. The most popular deodorant formats (roll-ons, sticks and sprays), all recorded solid value growth in 2024. Stronger retail volume ... Read More
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Oral Care in Malaysia
Oral care in Malaysia continued to record strong retail volume and current value growth in 2024, albeit slower than in 2022 and 2023. Growth continued to be seen in categories like toothpaste and mouthwashes and power toothbrushes. Younger generations, with improved education levels and higher produ ... Read More
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Nappies/Diapers/Pants in Singapore
Nappies/diapers/pants enjoyed healthy sales in Singapore in 2024, in both value and volume terms, and with sales growth up from the previous year. Indeed, it is noted that 2024 was an auspicious year for babies in Singapore, thanks to being the Year of the Dragon in the Chinese zodiac. This is becau ... Read More
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Mass Beauty and Personal Care in North Macedonia
Value sales of mass beauty and personal care increased in 2024 due to robust demand from price-sensitive shoppers, particularly amid the ongoing impact of inflation. Mass colour cosmetics was the largest and most dynamic category during 2024. This growth was primarily driven by the ongoing influence ... Read More
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Premium Beauty and Personal Care in the Philippines
Premium beauty and personal care products in the Philippines continued to see dynamic growth in current value terms in 2024, although it still accounts for a relatively small share of sales in most categories. Urbanisation is creating new job opportunities and expanding the country’s middle income e ... Read More
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Hair Care in Thailand
Hair care in Thailand witnessed slower volume growth in 2024, with demand stabilising following the post-pandemic surge. Nonetheless, Thai consumers maintain a strong interest in hair care and there is a noticeable shift towards premium and specialised hair care products, which is fuelling value gro ... Read More
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Premium Beauty and Personal Care in Saudi Arabia
Premium beauty and personal care products witnessed growth in Saudi Arabia in 2024 due to rising disposable incomes, growing interest in beauty and wellness, and increased demand for high-quality solutions targeting specific concerns. Furthermore, the influence of social media, global beauty trends, ... Read More
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Premium Beauty and Personal Care in Italy
Premium beauty and personal care saw another year of strong growth in current value terms in 2024. The easing of inflationary pressures compared to the previous two years had a positive impact on consumer purchasing power and encouraged them to make more indulgent choices, dedicating more resources ... Read More
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Hair Care in Slovenia
New product innovation, rooted in the latest scientific advancements, continued to be a key driver of growth in Slovenia’s hair care market in 2024. Slovenian consumers are increasingly drawn to high-performance hair care brands and specialised formulations that address specific hair and scalp conce ... Read More
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Deodorants in Malaysia
In 2024, deodorants in Malaysia posted its strongest retail volume and current value growth rates of the review period. The growth in retail current value sales remained faster than the increases in retail volume sales at the end of the review period. This was partly due to inflationary pressure on ... Read More
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Men's Grooming in Canada
Value sales of men’s grooming products increased in Canada in 2024, supported by growing consumer interest in grooming routines encompassing hair care, skin care, and specialised services. This heightened awareness was reflected in the rising popularity of barbershop experiences, such as those offer ... Read More
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Fragrances in North Macedonia
Value sales of fragrances increased in North Macedonia in 2024, despite ongoing demographic challenges. Social media platforms, particularly TikTok and Instagram, played a key role in shaping consumer trends and driving demand within fragrances. Consumers increasingly gravitated towards subtle, natu ... Read More
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Deodorants in Serbia
Deodorants registered healthy current value growth in Serbia in 2024. Easing inflation supported value sales, though volume growth was muted, as the population continued to decline. There is increasing segmentation within deodorants, such as for sensitive skin, intense activity, or specific fragranc ... Read More
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Baby and Child-Specific Products in Malaysia
In 2024, baby and child-specific products in Malaysia enjoyed strong retail volume and double-digit retail current value growth, in line with the 2023 performances. Parents tried to ensure the use of products with more specific functions to offer better quality items for their children and babies. T ... Read More
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Baby and Child-Specific Products in Slovenia
Persistently low birth rates remained a significant challenge for Slovenia’s baby and child-specific products market in 2024. Young families are increasingly postponing parenthood, often prioritising career development or grappling with economic uncertainty - factors exacerbated by recent inflationa ... Read More
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Men's Grooming in Saudi Arabia
Men’s grooming saw current value growth in Saudi Arabia in 2024. Premium men’s fragrances remained the largest category in Saudi Arabia’s men’s grooming market in 2024 due to the deep-rooted cultural significance of such products and a strong consumer preference for high-quality scents. Fragrance pl ... Read More
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Depilatories in Serbia
Depilatories in Serbia registered moderate current value and volume growth in Serbia in 2024. Recent advancements in product formulations, including quick-acting creams and longer-lasting effects, have enhanced the overall user experience and satisfaction. Women's pre-shave remained the largest prod ... Read More
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Fragrances in the Philippines
Fragrances saw strong growth in the Philippines with retail volume and value sales rising by double-digits in 2024. Filipinos are enjoying more social and active lifestyles in the post-pandemic era leading to stronger demand for fragrances. The rising middle-income classes in the Philippines and imp ... Read More
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Skin Care in the Philippines
Skin care in the Philippines saw a third year of steady growth in retail volume terms in 2024, following the challenges arising from the pandemic. Consumers are more conscious of their personal appearance and facial skin care now that they are spending so much time socialising. More active and mobil ... Read More
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Mass Beauty and Personal Care in the Philippines
The Philippines has a vast population that opts for mass beauty and personal care products since these are the most affordable options. Even though urbanisation and the stronger economy is expanding the middle-classes in the Philippines, the majority of households are low-income and require cheaper ... Read More
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