Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Depilatories in the Philippines
With female consumers becoming more conscious about their personal appearance, hair visibility and growth has become a more pressing challenge for consumers. Due to the hot tropical weather in the Philippines and the rise of social gatherings and travel, consumers often reveal skin and are keen to r ... Read More
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Depilatories in Malaysia
In 2024, depilatories in Malaysia saw its fastest increases in retail volume and current value sales of the review period. The largest category in retail volume and current value terms, hair removers/bleaches, continued to lose ground and shares to women’s razors and blades. This performance was par ... Read More
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Fragrances in Turkey
Like other beauty and personal care categories, fragrances in Turkey also saw dynamic growth in retail current value sales in 2024. The growth in fragrances was driven by increasing urbanisation and rising disposable incomes, leading to heightened demand for both luxury and niche scents. Additionall ... Read More
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Colour Cosmetics in Kazakhstan
Colour cosmetics in Kazakhstan recorded positive growth in current value terms in 2024, with modest gains in volume following stagnant demand in 2023. Following the easing of pandemic restrictions, consumer interest in appearance saw a significant revival, particularly among younger, urban populatio ... Read More
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Oral Care in the Philippines
Oral care is taken seriously by local consumers in the Philippines as part of everyday hygiene and the need for aesthetic solutions provided by oral care products. Social gatherings remained high on the agenda in 2024, and this put a stronger emphasis on the need for healthy looking teeth. Overall, ... Read More
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Hair Care in Serbia
Hair care registered healthy current value growth in Serbia in 2024, with a degree of premiumisation driving this growth. Consumers are willing to pay for more premium offerings that offer benefits such as repair, hydration and also contain natural oils. In addition, the product range is expanding, ... Read More
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Colour Cosmetics in Greece
In 2024, colour cosmetics in Greece experienced a significant double-digit value increase. While the growth rate was lower than 2023, the category has surpassed its pre-pandemic value levels. This positive trend has been influenced by ongoing inflation and changing consumer preferences. Euromonitor ... Read More
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Bath and Shower in North Macedonia
In 2024, value sales of bath and shower products rose in North Macedonia, driven by a sustained interest in personal hygiene habits, with consumers bathing and showering more frequently. The category continued to move towards a more holistic approach, with products designed not only to cleanse, but ... Read More
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Premium Beauty and Personal Care in Thailand
The growing emphasis on personal appearance and self-care has fuelled demand for high-end beauty products in Thailand and is driving growth in premium beauty and personal care. The steady recovery in tourism, together with the strong purchasing power among high-income and affluent consumers, provide ... Read More
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Men's Grooming in North Macedonia
Value sales of men’s grooming products increased in North Macedonia in 2024, registering strong single-digit retail growth. Despite ongoing inflationary pressures throughout the year, which led to consistent price increases for products, government intervention helped to limit the impact and slow do ... Read More
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Fragrances in Malaysia
Fragrances in Malaysia enjoyed further double-digit retail volume and current value increases in 2024, with value slightly outpacing volume growth. While inflationary pressure on prices played a role in this performance, strong growth in premium men’s fragrances and premium women’s fragrances booste ... Read More
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Colour Cosmetics in Malaysia
Colour cosmetics in Malaysia continued to register strong retail volume and current value growth in 2024. This performance was backed by healthy sales development in both premium and mass colour cosmetics. While inflationary pressure on prices pushed retail value sales, innovative product features a ... Read More
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Premium Beauty and Personal Care in Switzerland
Premium beauty and personal care in Switzerland posted further healthy retail current value growth in 2024, only slightly slower than the increase recorded in the category in 2023. Some consumers looked for more premiumisation in their product choices. This was highly visible in fragrances, where hi ... Read More
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Sun Care in Slovenia
The summer of 2024 was one of the hottest on record in Slovenia and the wider region, significantly accelerating consumer demand for sun care products despite rising prices and the lingering effects of inflation. Although sun care remains highly seasonal, longer, hotter summers with persistently hig ... Read More
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Sun Care in Greece
In 2024, value sales of sun care in Greece recorded a double-digit increase, driven by the momentum of inbound tourism and growing consumer awareness of sun hazards. Adult sun care remained the largest category, with sales rising overall. Usage of sun care expanded beyond the traditional summer mont ... Read More
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Hair Care in Kazakhstan
While Kazakhstan’s hair care market experienced positive growth in current value terms in 2024, this was largely driven by rising prices rather than increased consumer demand. Volume sales declined in the largest category, standard shampoos, which has reached a high level of maturity. Nevertheless, ... Read More
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Beauty and Personal Care in Kuwait
Sales of beauty and personal care saw steady growth in current value and retail volume terms in 2024, similar to the performance seen in 2023. There was a pattern of value hacking when it came to beauty and personal care in Kuwait in 2024, with consumers focusing more on discounts and promotions rat ... Read More
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Beauty and Personal Care in Israel
Overall volume and current value growth rates for beauty and personal care in Israel in 2024 fell below those witnessed in 2023. The slowdown was largely attributable to more cautious attitudes to spending amidst elevated cost-of-living pressures and heightened economic uncertainty related to the co ... Read More
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Beauty and Personal Care in Switzerland
Beauty and personal care in Switzerland posted further slight retail volume sales growth and a healthy rise in retail current value sales in 2024. However, retail value growth was largely due to high unit prices, caused by rising costs of raw materials, production and distribution. Euromonitor Inter ... Read More
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Beauty and Personal Care in Greece
In 2024, beauty and personal care in Greece recorded positive value growth, albeit at a slower pace than in 2023. This moderation was largely due to a decline in inflationary pressure, which was still significant, though lessened, in 2024. In addition, certain categories were impacted by government ... Read More
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Bath and Shower in Georgia
In 2024, value sales of bath and shower products in Georgia saw an increase, driven by the ongoing expansion of modern retail channels. As such, a wider assortment of products became more readily available across regional areas, contributing to greater accessibility and consumer uptake. Euromonitor ... Read More
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Depilatories in Georgia
In 2024, value sales of depilatories increased in Georgia, driven by growing awareness of personal grooming. Depilatories continued to gain popularity, offering a convenient at-home alternative to professional salon treatments. These goods offer affordability compared to salon-based hair removal ser ... Read More
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Baby and Child-Specific Products in Guatemala
In 2024, the market for baby and child-specific products in Guatemala recorded positive, yet fairly modest growth, in current value terms. One factor influencing this trend is the ongoing slowdown in the country's birth rate, which translated into a smaller consumer base for these items. Moreover, w ... Read More
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Premium Beauty and Personal Care in Slovenia
Premium beauty and personal care continued to perform well in Slovenia in current value terms in 2024, despite some consumers temporarily shifting back to mass-market alternatives amid persistently high prices. Premium skin care, led by premium moisturisers and treatments, and premium liquid/cream/g ... Read More
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Oral Care in Slovenia
Increased concerns around oral hygiene, alongside technological and scientific advancements, positively influenced the growth of oral care in Slovenia in 2024. However, rising product prices and inflation placed pressure on household budgets, prompting consumers to re-evaluate spending priorities. M ... Read More
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