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Hungary Consumer Electronics Report Q2 2016

Hungary Consumer Electronics Report Q2 2016

BMI View: The medium-term outlook for Hungarian consumer electronics device spending is a markedimprovement over 2015 and 2016. We forecast a CAGR of 5.7% over 2016-2020 to total device spending ofUSD2.3bn in 2020, boosted by forint appreciation forecast by our Country Risk team from 2017 that willincrease purchasing power, as well as unlock deferred purchases from 2015 and 2016. The AV and PCmarkets were most severely impacted by depreciation in 2015 and 2016, and it is in these segments that weenvisage the most significant improvement over the medium term. While we expect improvement, there isstill downside, with Hungary's economy potentially susceptible to shocks from global headwinds, andregional or national political risks.

Latest Updates And Structural Trends

Computer Hardware Sales: USD652mn in 2016 to USD925mn in 2020, a compound annual growthrate (CAGR) of 6.5%. Weak performance expected in 2016, but purchasing power growth from 2017should see the market accelerate, with deferred purchases from 2015 and 2016 adding to momentum.

AV Sales: USD367mn in 2016 to USD499mn in 2020, a CAGR of 5.2% in US dollar terms. The marketwill not return to previous peak at height of flat-panel TV set and digital camera boom, but smart TV andUltra-HD set upgrades will boost the market over the medium term.


BMI Industry View
SWOT
Consumer Electronics Market
Industry Forecast
Table: Consumer Electronics Overview (Hungary 2014-2020)
Industry Risk/Reward Index
Table: Consumer Electronics Ratings Regional Breakdown, Q216
Table: Europe Risk/Rewards Index - Q2 2016
Market Overview
Computers
Table: PC Sales (Hungary 2014-2020)
AV Devices
Table: AV Sales (Hungary 2014-2020)
Mobile Handsets
Table: Mobile Communications (Hungary 2014-2020)
Competitive Landscape
International Companies
Table: Dell
Table: Huawei
Table: Lenovo
Table: Samsung Electronics
Industry Trends And Developments
Table: Hungary Industrial Parks And Resident IT/Electronics Companies
Table: Restructuring Plans Of Major IT/Electronics Companies In Hungary
Table: Foreign Direct Investment By Asian LCD TV Set Manufacturers In Hungary
Regulatory Development
Demographic Forecast
Table: Population Headline Indicators (Hungary 1990-2025)
Table: Key Population Ratios (Hungary 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Hungary 1990-2025)
Table: Population By Age Group (Hungary 1990-2025)
Table: Population By Age Group % (Hungary 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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